Just Marketing®

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Two price tags are shown on a pink-striped background. One tag displays '$19.99' with '.99' in pink, while the other shows '$297' with the '7' in pink. Below them, bold purple and pink gradient text reads 'Charm Pricing'. Smaller black text underneath states 'The truth behind price tags ending in .99s and 7s'.

Charm Pricing: The Truth Behind Price Tags (And How To Price Your Offers)

Title: ‘The decoy effect, also known as the asymmetric dominance effect.’ Centered beneath, a graphic shows three purple rectangles resembling product options, with the middle one larger and labeled: 'That ‘Good Deal’ Isn't Always Good for Your Values'. The background is a soft pink and purple gradient.

Decoy Effect: That ‘Good Deal’ Isn’t Always Good for Your Values

That’s Not an Award, It’s a Sales Funnel: Breaking Down Vanity Award Scams

Just Marketing®: A Justice-Centered Alternative to Traditional Marketing

How To Write Alt Text for Accessibility and SEO Without Breaking your Brain, or your Website Code! Large pencil illustration next to the headline. Below the text are icons of a pink brain and a web browser window with a code symbol. Shades of pink, purple, and black on a light gradient background.

How to Write Alt Text for Accessibility and SEO – Without Breaking your Brain, or Your Website Code!

Title: ‘Common Marketing Tactics to Avoid’ with large text below reading ‘Recognizing Exploitation in Marketing.' A stylized purple hand holds puppet strings attached to a marionette control bar, symbolizing manipulation. Background is a soft pink and purple gradient.

Common Marketing Tactics to Avoid: Recognizing Exploitation in Marketing

Illustration of four diverse hands joining together over a purple gradient background. Each hand wears colorful accessories like watches and bracelets. Text reads: ‘Just Marketing® – Trauma-Informed Marketing – Creating Safe & Supportive Spaces Through Your Content.’

Trauma-Informed Marketing: Creating Safe & Supportive Spaces Through Your Content

Using Plain Language in Your Marketing Copy

Text: ‘Values-based marketing is about letting your beliefs lead your strategy.’ A 3D rocket surrounded by icons (heart, shopping bag, coin, gear) floats on the right. At the bottom left, a blurred 3D target with an arrow is shown.

Values-Based Marketing: The Key to Authentic Content Creation

Title, ‘Hype vs Harm’ in bold white and purple text over a purple background with flames. A lightning bolt separates ‘Hype’ and ‘Harm.’ Below, an image of Alex Hormozi appears on a laptop screen holding his green book titled ‘$100M Money Models.’ Text below reads: ‘What the Alex Hormozi Launch Got Right – And Very Wrong.’

Hype v. Harm: What the Alex Hormozi Launch Got Right – And Very Wrong

Screenshot of a luxury skincare product listing for ‘Below Zero Black Ice Skin Tightening & Tissue Bonding Wrinkle Cream’ priced at $1,100, overlaid with the text ‘Predatory Marketing in Action, The time I almost bought $1,100 eye cream at the mall’ on a shark-themed background.

Predatory Marketing in Action: The Day I Almost Bought $1,100 Eye Cream at the Mall

A collage addressing backlash against an American Eagle ad campaign. A poster of actress Sydney Sweeney with the caption ‘Sydney Sweeney has Great Genes’ and ‘Genes’ altered to ‘Jeans.’ Overlay text reads ‘What American Eagle Got Wrong’ and ‘How Brands Should Respond To Backlash.’

When Brands Get Called Out: What American Eagle Got Wrong, and How Brands Should Respond to Backlash