Just Marketing®

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Beyond Metrics: Rethinking Social Media Marketing Success and Measuring the Impact of Inclusivity and Accessibility

Title: ‘Inclusive Language Matters.’ Subtitle: ‘Small Shifts, Big Impact.’ Text: ‘Inclusive language helps people feel seen, respected, and valued.’ A purple button at the bottom says, ‘Swipe through for real-life examples and alternatives.’ Two speech bubbles with the letter ‘A’ and a Chinese character float to the right. Background is a gradient of purple and pink with abstract loops.

Inclusive Language Guide: Words to Avoid and What to Say Instead

Headline: “Representation matters.” Text: “As marketers, we have the power – and responsibility – to make sure everyone feels like they belong.” Illustration features a diverse group of six animated characters with varying skin tones, gender expressions, body types, and abilities surrounded by icons including a raised fist, pride flag, calendar with rainbow, megaphone, and heart in pride colors.

Marketing Representation Matters: How to Get It Right

Just Marketing for Small Businesses with Limited Resources

From profit-driven to people-centered. Making the shift to Just Marketing. Blue gear with the Just Marketing icon in the center. A coin is on the left and right and arrows point to show constant movement.

From Profit-Driven to People-Centered: Making the Shift to Just Marketing

A screenshot of the homepage of this website includes an enlarged accessibility overlay icon that is circled and crossed off in red.

Website Accessibility: Overlays and Lawsuits

A closeup of a keyboard. Each key has a different color silhouette of a person on it. Each person's silhouette is unique representing diversity.

Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!

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Diversity Statements: Creating a Sustainable Plan For More Inclusion In Business with Alison Tedford Seaweed

How To Write A Call-To-Action That Converts On Social Media

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Autistic Brains – Squashing Stereotypes and Speaking our Language with Brianne Leeson

How To Write A Good Hook That Leaves Your Audience Hungry For More

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Online Course Creation: Align Learning Intentions To Positive Impact with Nina Everflow