Just Marketing®

<br />

Screenshot of a luxury skincare product listing for ‘Below Zero Black Ice Skin Tightening & Tissue Bonding Wrinkle Cream’ priced at $1,100, overlaid with the text ‘Predatory Marketing in Action, The time I almost bought $1,100 eye cream at the mall’ on a shark-themed background.

Predatory Marketing in Action: The Day I Almost Bought $1,100 Eye Cream at the Mall

A collage addressing backlash against an American Eagle ad campaign. A poster of actress Sydney Sweeney with the caption ‘Sydney Sweeney has Great Genes’ and ‘Genes’ altered to ‘Jeans.’ Overlay text reads ‘What American Eagle Got Wrong’ and ‘How Brands Should Respond To Backlash.’

When Brands Get Called Out: What American Eagle Got Wrong, and How Brands Should Respond to Backlash

Trend-Jacking with Integrity: What the Coldplay “Kiss Cam” Scandal Can Teach Us About Ethical Marketing

The large word 'values' is prominently displayed above the word 'vibes,' which is crossed out with a blue circle and slash. Below, text reads: 'Identifying Your Core Values And Putting Them to Work in Your Business.' Background is a pastel gradient with white stars.

Values, Not Vibes: Identifying Your Core Values and Putting Them to Work in Your Business

Beyond Metrics: Rethinking Social Media Marketing Success and Measuring the Impact of Inclusivity and Accessibility

Title: ‘Inclusive Language Matters.’ Subtitle: ‘Small Shifts, Big Impact.’ Text: ‘Inclusive language helps people feel seen, respected, and valued.’ A purple button at the bottom says, ‘Swipe through for real-life examples and alternatives.’ Two speech bubbles with the letter ‘A’ and a Chinese character float to the right. Background is a gradient of purple and pink with abstract loops.

Inclusive Language Guide: Words to Avoid and What to Say Instead

Marketing Representation Matters: How to Get It Right

Just Marketing for Small Businesses with Limited Resources

From profit-driven to people-centered. Making the shift to Just Marketing. Blue gear with the Just Marketing icon in the center. A coin is on the left and right and arrows point to show constant movement.

From Profit-Driven to People-Centered: Making the Shift to Just Marketing

A screenshot of the homepage of this website includes an enlarged accessibility overlay icon that is circled and crossed off in red.

Website Accessibility: Overlays and Lawsuits

A closeup of a keyboard. Each key has a different color silhouette of a person on it. Each person's silhouette is unique representing diversity.

Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!

Promoting an episode of Just Markeing titled,

Diversity Statements: Creating a Sustainable Plan For More Inclusion In Business with Alison Tedford Seaweed

I have availability for 1:1 work in 2026

Learn More

This is default text for notification bar

Learn more