Social Media Strategy

'Transforming Persuasion Tactics into Inclusive Messaging Strategies.' Watercolor butterflies in pink, orange, blue, green, and purple surround the text on a soft pastel pink and lavender background with gold speckles.

Transforming Traditional Persuasion Tactics Into Inclusive Messaging Strategies

Social Proof or Social Pressure? Rethinking FOMO in Ethical Marketing

Just Marketing®: A Justice-Centered Alternative to Traditional Marketing

How To Write Alt Text for Accessibility and SEO Without Breaking your Brain, or your Website Code! Large pencil illustration next to the headline. Below the text are icons of a pink brain and a web browser window with a code symbol. Shades of pink, purple, and black on a light gradient background.

How to Write Alt Text for Accessibility and SEO – Without Breaking your Brain, or Your Website Code!

Illustration of four diverse hands joining together over a purple gradient background. Each hand wears colorful accessories like watches and bracelets. Text reads: ‘Just Marketing® – Trauma-Informed Marketing – Creating Safe & Supportive Spaces Through Your Content.’

Trauma-Informed Marketing: Creating Safe & Supportive Spaces Through Your Content

Using Plain Language in Your Marketing Copy

Text: ‘Values-based marketing is about letting your beliefs lead your strategy.’ A 3D rocket surrounded by icons (heart, shopping bag, coin, gear) floats on the right. At the bottom left, a blurred 3D target with an arrow is shown.

Values-Based Marketing: The Key to Authentic Content Creation

A collage addressing backlash against an American Eagle ad campaign. A poster of actress Sydney Sweeney with the caption ‘Sydney Sweeney has Great Genes’ and ‘Genes’ altered to ‘Jeans.’ Overlay text reads ‘What American Eagle Got Wrong’ and ‘How Brands Should Respond To Backlash.’

When Brands Get Called Out: What American Eagle Got Wrong, and How Brands Should Respond to Backlash

Trend-Jacking with Integrity: What the Coldplay “Kiss Cam” Scandal Can Teach Us About Ethical Marketing

Tracking Your Marketing Data – Without Overwhelm – and Adjusting Strategies as Needed

Beyond Metrics: Rethinking Social Media Marketing Success and Measuring the Impact of Inclusivity and Accessibility