Ethical Marketing

Title: ‘Inclusive Language Matters.’ Subtitle: ‘Small Shifts, Big Impact.’ Text: ‘Inclusive language helps people feel seen, respected, and valued.’ A purple button at the bottom says, ‘Swipe through for real-life examples and alternatives.’ Two speech bubbles with the letter ‘A’ and a Chinese character float to the right. Background is a gradient of purple and pink with abstract loops.

Inclusive Language Guide: Words to Avoid and What to Say Instead

Headline: “Representation matters.” Text: “As marketers, we have the power – and responsibility – to make sure everyone feels like they belong.” Illustration features a diverse group of six animated characters with varying skin tones, gender expressions, body types, and abilities surrounded by icons including a raised fist, pride flag, calendar with rainbow, megaphone, and heart in pride colors.

Marketing Representation Matters: How to Get It Right

Just Marketing for Small Businesses with Limited Resources

Connect With Your Audience Authentically Through Holiday Content

Increase Your Income with Promotional Content That Doesn’t Feel Salesy

'Spark Meaningful Interactions and Relationships with Engaging Content.' A curved dashed arrow connects two 3D icons—a group of three people in shades of red, purple, and blue on the left, and a blue horseshoe magnet on the right.

Spark Meaningful Interactions and Relationships with Engaging Content

Showcase Credibility Content Without Feeling Like You’re Bragging

Empower Your Audience with Educational Content

From profit-driven to people-centered. Making the shift to Just Marketing. Blue gear with the Just Marketing icon in the center. A coin is on the left and right and arrows point to show constant movement.

From Profit-Driven to People-Centered: Making the Shift to Just Marketing

A screenshot of the homepage of this website includes an enlarged accessibility overlay icon that is circled and crossed off in red.

Website Accessibility: Overlays and Lawsuits

Promoting an episode of Just Marketing with host Meg Brunson and guest Liz Wilcox. The episode title is

Growing an Engaged Email List: Climbing The Email Staircase with Liz Wilcox

A closeup of a keyboard. Each key has a different color silhouette of a person on it. Each person's silhouette is unique representing diversity.

Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!