Meg Brunson

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From Profit-Driven to People-Centered: Making the Shift to Just Marketing

In today’s fast-paced digital world, profit-driven marketing often takes center stage, promising quick wins and rapid growth. But at what cost? As consumers grow increasingly distrustful of brands using manipulative tactics, businesses are left wondering how to foster real connections while staying true to their values.

Enter Just Marketing, a people-centered approach that prioritizes ethics, inclusivity, and accessibility. It challenges the traditional profit-first mindset and instead focuses on fostering long-term relationships built on trust and respect.

This blog will explore how shifting from profit-driven to people-centered marketing not only aligns with values-driven business practices but also paves the way for sustainable success.

Ready to create a marketing strategy that feels as good as it performs?

The Problem with Profit-Driven Marketing

Profit-driven marketing is a strategy that places revenue generation above all else. While this approach might seem logical for businesses focused on growth, it often sacrifices ethical considerations, inclusivity, and trust in the process. By prioritizing short-term financial gains, profit-driven marketing overlooks the human element of business—treating customers as mere transactions rather than individuals with unique needs and values.

Key Issues with Profit-Driven Marketing

The problems with Profit-Driven Marketing: Short term gains over long-term relationships, overuse of manipulative tactics, exclusion of marginalized communities, negative brand perception and consumer mistrust. Icon of a caution sign and a stop sign.
  1. Short-Term Gains Over Long-Term Relationships
    Profit-driven marketing frequently relies on aggressive tactics to achieve immediate results. This might include pushing for high-pressure sales or prioritizing flashy campaigns that lack substance. While these efforts can deliver quick wins, they fail to build lasting connections with your audience, ultimately leading to customer churn and diminishing loyalty.

  2. Overuse of Manipulative Tactics with Profit-Driven Marketing
    Tactics such as artificial scarcity (“only 2 left in stock!”), urgency (“offer ends in 3 hours!”), and FOMO (fear of missing out) are hallmarks of profit-driven marketing. While these approaches may drive initial action, they can leave customers feeling deceived or regretful, which damages trust in the long run.

  3. Exclusion of Marginalized Communities
    When inclusivity and accessibility are afterthoughts—or completely overlooked—marketing campaigns risk alienating marginalized groups. Profit-driven strategies often prioritize a generalized, one-size-fits-all approach that neglects the unique needs of diverse communities, creating barriers that limit engagement and connection.

  4. Negative Brand Perception and Consumer Mistrust
    As consumers become more aware of manipulative and exclusionary tactics, they are quick to call out brands that prioritize profits over people. This can lead to public backlash, reputational damage, and lost opportunities for meaningful engagement with values-aligned audiences.

Imagine: A brand launches a new product with a countdown timer and promises an “exclusive, limited-time offer.” Excited by the urgency, customers rush to buy, only to discover days later that the product is still available at the same price—or worse, discounted even further. This bait-and-switch tactic leaves customers feeling cheated and hesitant to trust the brand again. 

Profit-driven marketing may deliver short-term wins, but it often does so at the cost of long-term sustainability, trust, and inclusivity. The question isn’t just, “What will make the sale today?” but rather, “What will create lasting value for our audience tomorrow?”


What is Just Marketing?

Just Marketing includes ethical marketing, inclusive marketing, and accessible marketing.

Just Marketing is an approach to marketing that reflects a deep commitment to justice. It prioritizes ethical, inclusive, and accessible practices, ensuring that every action aligns with core values of fairness, empathy, and respect. Unlike traditional profit-driven strategies, Just Marketing recognizes that kindness and integrity are not just good ethics… they’re good business.

Because kindness is a profitable marketing strategy.

Core Principles/Pillars of Just Marketing

1. Ethical Marketing

Ethical marketing ensures that every interaction with your audience is transparent, responsible, respectful, and fair. These four cornerstones guide decisions to build trust and authenticity:

  • Transparent: Be clear and honest about what you offer, avoiding misleading or manipulative tactics.
  • Responsible: Take accountability for the impact of your messaging and campaigns.
  • Respectful: Value your audience’s time, intelligence, and needs.
  • Fair: Ensure equitable treatment and access for all.
  • Empathy ties it all together, reminding us that understanding and addressing the experiences of our audience is foundational to ethical marketing.

2. Inclusive Marketing

Inclusive marketing goes beyond token representation to create campaigns that genuinely embrace and celebrate diversity. This involves:

  • Embracing Diversity: Showcase a wide range of identities, experiences, and perspectives.
  • Checking Biases: Regularly review your content to identify and address implicit or explicit biases.
  • Dismantling Stereotypes: Avoid oversimplified portrayals or harmful clichés.
  • Being Culturally Responsive: Engage authentically with cultural nuances and contexts.
  • Avoiding Appropriation: Respectfully appreciate, rather than exploit, cultural elements.
  • Being Trauma-Informed: Ensure messaging is sensitive and avoids triggering or harmful language.

3. Accessible Marketing

Accessibility ensures that your marketing can be experienced and enjoyed by everyone, including individuals with disabilities. Focus on the following areas to make your content inclusive:

  • Visual Accessibility: Provide alt text for images, use high-contrast designs, and ensure readability for all.
  • Auditory Accessibility: Include captions and transcripts for audio or video content.
  • Motor Accessibility: Design interfaces that accommodate a range of physical abilities.
  • Cognitive Accessibility: Simplify navigation and content to support diverse cognitive needs.

Just Marketing doesn’t just make your business more ethical—it also makes it more effective. By centering your strategies on justice, ethics, inclusivity, and accessibility, you’re not only building trust and loyalty but also differentiating your brand in a way that profit-driven competitors can’t replicate.


Making the Shift to Just Marketing

Transitioning from a profit-driven mindset to a people-centered approach isn’t an overnight process, but it’s a worthwhile investment for both your business and your audience. Here’s how you can start embracing Just Marketing principles today:

Make the shift to Just Marketing: 1 - Audit your current practices. 2 - Redefine success. 3 - Align with your values. 4 - Embrace storytelling and education. 5 - Involve your audience.

Step 1: Audit Your Current Practices

Take a hard look at your existing marketing strategies to identify areas where profit-driven tactics might overshadow people-centered ones.

  • Ask Yourself: Are you prioritizing quick sales over building relationships?
  • Evaluate:
    • Ethics: Are your campaigns honest and respectful?
    • Inclusivity: Does your content resonate with a diverse audience?
    • Accessibility: Is your marketing easily understood and navigable by people of all abilities?

By recognizing gaps and areas for improvement, you’ll create a clear starting point for change.

Step 2: Redefine Success

Success in Just Marketing goes beyond revenue metrics. It focuses on the impact your business has on people and communities.

  • Shift Your Focus:
    • From click-through rates to meaningful engagement.
    • From sales numbers to building trust and loyalty.
    • From profits to creating positive change.
  • Consider measuring metrics like community involvement, repeat customers, and feedback from your audience.

Step 3: Align with Your Values

Your marketing should reflect the values that matter most to you and your brand.

  • Incorporate Values into Decisions: Use your ethical principles as a filter for all marketing efforts, ensuring that campaigns align with inclusivity, accessibility, and fairness.
  • Be Vocal: Share your commitment to ethical practices with your audience. Transparency about your values fosters trust and encourages accountability.

Step 4: Embrace Storytelling and Education

People-centered marketing thrives on connection. Instead of focusing solely on selling, use your platform to share stories and educate your audience.

  • Tell Stories: Highlight real experiences—your own or those of your customers—that demonstrate your brand’s impact.
  • Educate: Offer actionable advice, resources, or insights that genuinely help your audience.
    By shifting the narrative from “Look what I’m selling!” to “Here’s how I can help,” you’ll create deeper connections with your audience.

Step 5: Involve Your Audience

Your audience is one of your greatest assets in the journey toward Just Marketing. By seeking their input, you can ensure your efforts resonate and include diverse perspectives.

  • Gather Feedback: Ask for opinions, especially from individuals in marginalized or underserved communities.
  • Act on Insights: Use the feedback to refine your campaigns and ensure they’re accessible and inclusive.

Engaging your audience in the process doesn’t just enhance your marketing—it strengthens your relationship with the people you serve.

By taking these steps, you’ll begin to transition from a profit-driven approach to a people-centered one that aligns with your values, builds trust, and fosters sustainable growth.


Benefits of Just Marketing

Benefits of Just Marketing for your audience: builds trust and loyalty, and creates a more inclusive and supportive community. For your business: fosters sustainable growth, differentiates your brand in a crowded market, and aligns with personal and professional values.

Making the shift from profit-driven to people-centered marketing is not just a feel-good decision—it’s a strategic one that benefits both your audience and your business.

For Your AudienceFor Your Business
Builds Trust and Loyalty
When your marketing prioritizes honesty, inclusivity, and accessibility, your audience feels seen, valued, and respected. This fosters trust, which translates to long-term loyalty.
Fosters Sustainable Growth
People-centered marketing prioritizes building relationships over chasing quick sales. This creates a foundation for sustainable growth through repeat customers, referrals, and positive word-of-mouth.
Creates a More Inclusive and Supportive Community
By embracing diversity and removing barriers to engagement, you cultivate a community where everyone feels welcome and empowered to participate. This inclusivity creates stronger, more meaningful connections.
Differentiates Your Brand in a Crowded Market
In a world saturated with profit-driven tactics, a commitment to Just Marketing sets your brand apart. Being known for your values, authenticity, and commitment to justice makes your business memorable and compelling.
Aligns with Personal and Professional Values
Operating in alignment with your values doesn’t just feel better—it leads to better decision-making and greater satisfaction. Knowing that your business contributes positively to the world enhances both your professional and personal fulfillment.

By adopting Just Marketing, you’re creating a win-win situation: your audience experiences authentic, inclusive, and supportive engagement, while your business thrives in a way that aligns with your values and vision for the future.


Next Steps

The journey from profit-driven to people-centered marketing is not without its challenges, but the rewards far outweigh the effort. By prioritizing ethics, inclusivity, and accessibility, you’re not just creating better marketing—you’re fostering trust, building meaningful relationships, and contributing to a more just and equitable business landscape.

It’s important to remember that this shift takes time. Change is a process, and every small step you take toward embracing Just Marketing principles brings you closer to your goals of sustainable growth and deeper connections with your audience.

Begin by conducting a quick audit of your current marketing practices. Ask yourself:

  • Are you prioritizing short-term wins over long-term relationships?
  • Are your campaigns accessible, inclusive, and aligned with your values?

Taking this first step can illuminate where you’re already succeeding and where you have room to grow.

Want more support? 

Download the Just Marketing Checklist to guide you through the content creation process and create a strategy that feels as good as it performs.

A promotional graphic for the Just Marketing® Checklist. At the top, the text reads "download" in bold purple, followed by the Just Marketing® logo and the title "Checklist" in a stylish font. The tagline says, "Your Roadmap to Marketing That's:" with three words—"Inclusive," "Accessible," and "Ethical"—positioned along a winding road graphic. Each word is accompanied by a colorful location pin icon: a progress pride flag for "Inclusive," an accessibility symbol for "Accessible," and a heart for "Ethical." The background is a soft pink, and the website URL "JustMarketingChecklist.com" is displayed at the bottom.

Categories: All Categories, Just Marketing®

Tags: Accessible Marketing, Ethical Marketing, Inclusive Marketing, Marketing Clarity, Marketing Consistency, Simplified Marketing Systems, Social Media Strategy, Values-Aligned Promotions

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

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If you’ve ever said (or thought) any of these... If you’ve ever said (or thought) any of these... it’s NOT your fault.
There’s a lot of bad advice out there. Let’s clear the air…

Myth: "I need hours of uninterrupted focus to batch content."
Truth: Nope. You can batch in short, focused bursts and still make BIG progress.

Myth: "Batching is only for super-organized people."
Truth: Nope again. Creative minds + batching = magic (with the right approach and flexibility).

Myth: "I’ll lose spontaneity if I batch."
Truth: Batching creates a foundation → you can still pivot and be spontaneous anytime!

Batching isn’t about rigid rules.
Batching isn’t about turning you into someone you’re not.
Batching is about creating space for your genius, your flow, and your unique energy.

Ditch the myths and batch content your way at MegBrunson.com/content-batching 
 
Which myth did you used to believe? 
Comment below - let’s normalize your way of creating content.

ID: Title: ‘Content Batching Myth Busting.’ It lists myths and truths side-by-side: 1) ‘I need hours of focus to batch content.’ Truth: ‘You can batch in short bursts and still see results.’ 2) ‘It's only for super-organized people.’ Truth: ‘Batching can structure ideas without stifling flow.’ 3) ‘I'll lose my spontaneity.’ Truth: ‘Batching provides a foundation while allowing spontaneity.’ 

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If batching content feels like climbing a mountain If batching content feels like climbing a mountain in flip-flops… save this post!

You don’t need superpowers, just a system that honors your brain + energy. Here’s your cheat sheet:

Step 1: Start with a plan
Know what you’re batching BEFORE you start. Less decision fatigue = more flow.

Step 2: Break it into bite-sized sessions
No marathons needed. Short bursts = sustainable progress.

Step 3: Leverage your energy peaks
Work with your natural rhythms, not against them. Morning person? Late-night thinker? Own it.

Step 4: Minimize distractions
Clear your space (digital + physical) to protect your precious focus.

Step 5: Use prompts + templates
No need to reinvent every time. Frameworks = brain savers.

Step 6: Batch similar tasks together
Writing, graphics, scheduling… do them in dedicated blocks to avoid context switching.

Step 7: Celebrate progress, not perfection
Done is better than stuck in draft. Give yourself credit + keep moving forward.

Visit MegBrunson.com/content-batching for the full breakdown (plus ADHD-friendly hacks for every step)!

Which step do you think will make the biggest difference for you?

ID: Title: ‘7 Steps to Batch Content Effectively (Even With Focus Struggles).’ Steps listed with icons: 1) Start With a Plan, 2) Break It Into Bite-Sized Sessions, 3) Leverage Your Energy Peaks, 4) Minimize Distractions, 5) Use Prompts and Templates, 6) Batch Similar Tasks Together, 7) Celebrate Progress, Not Perfection. Background is a soft purple, pink, and orange gradient with puzzle piece imagery.

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When your only commitment for the day cancels... s When your only commitment for the day cancels... so you pivot to world domination! 

Okay okay, maybe not actual world domination - but I am mapping out my summer content calendar like a neurodivergent strategist on a mission.

If you have a random free day (or hour) pop-up, here are a few ADHD-friendly content planning tips:

— Start with your offers: what are you promoting this summer?
— Brain-dump ideas, don’t self-edit -  messy is magic.
— Theme your weeks or months to make batching easier.
— Repurpose, always. One idea = blog, email, social posts, oh my!
— And most importantly: build in breaks. Rest is part of the strategy.

Now tell me: What’s one offer or topic you know you want to spotlight this summer?

Let’s get you unstuck.

ID: Me - with bright pink hair and white-framed glasses. I'm playfully biting a purple pen while holding a small notebook that reads 'Plans for World Domination.' I'm wearing a black T-shirt with partially visible text 'Justice is my love language' and my glow worm tattoo is visible on my forearm. I'm standing outside near a large white planter filled with flowers, in a sunny, tree-lined area.

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PSA for entrepreneurs who feel "too scattered" to PSA for entrepreneurs who feel "too scattered" to batch content…
You do not need perfect focus to create content effectively.

(Read that again. And again if you need to. 😉)

Here’s what actually matters (and it’s probably not what you’ve been told):

1. Focus isn’t all or nothing.
You don’t need marathon concentration. Short, intentional bursts are more than enough.

2. Progress over perfection.
Done is better than perfect. (And imperfect content still connects and sells!)

3. Energy beats willpower.
Trying to "force" yourself to focus drains you. Instead, work with your natural energy peaks and let ease lead.

Imagine what batching could feel like if you stopped waiting for the “perfect time” and started creating during the “good enough for now” moments.

You’re allowed to do it differently.
You’re allowed to make it easier.
You’re allowed to let batching feel… kind.

Tag a biz bestie who needs this reminder today… or, dive deeper into step-by-step focus-friendly batching strategies at MegBrunson.com/content-batching 

ID: Text: ‘You don't need perfect focus to batch content effectively.’ Highlighted points include: ‘Focus isn't all or nothing,’ ‘Progress over perfection,’ and ‘Energy beats willpower.’ Below is an illustrated smiling person in an orange and blue outfit, with a colorful notepad and pencil in the background. The background is a soft purple gradient.

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Content batching doesn’t have to be all or nothi Content batching doesn’t have to be all or nothing - and it doesn’t have to collapse when things get hectic.

1. Have a Backup Plan
Create a stash of evergreen content you can post anytime. (Think quick tips, FAQs, or inspiring quotes that align with your brand.)

2. Build a Support System
You don’t have to do this solo. Lean on accountability buddies, hire support, or repurpose past content when needed.

3. Track Wins (Even Small Ones)
Did you post something once this week? That counts. Progress > Perfection. Always.

Your batching system should support your real life - not create guilt or shame when things go sideways.

The goal isn’t to do it all.
The goal is to stay visible in ways that work for you.

If you’re ready to embrace flexible, neurodivergent-friendly marketing systems, check out: MegBrunson.com/content-batching 

What questions do you have about simplifying batching - without sacrificing your sanity?

ID: Infographic with the title: ‘Stay Consistent with Content Batching (Even When Life Gets Hectic).’ Three tips are listed: ‘Have a Backup Plan’ with a sand timer icon, ‘Build a Support System’ with handshake icon, and ‘Track Wins’ with a bar graph icon. Background is a vivid pink and purple gradient.

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You’ve probably heard that batching is the key t You’ve probably heard that batching is the key to working smarter... but let’s break down why it actually helps - especially if you struggle with distractions, decision fatigue, or just staying consistent.

1. It Saves Time.
Jumping from one type of task to another? Exhausting and inefficient.
Batching keeps you in the zone longer so you can get more done in less time.

2. It Creates Consistency.
Ever find yourself scrambling last minute for something - anything - to post?
Batching helps you get ahead so you’re showing up regularly, without panic posting.

3. It Reduces Decision Fatigue.
“What should I post today?” → That daily question gets old fast. When you plan and batch, you make those decisions once and skip the mental overload later.

When done your way (think short bursts, ADHD-friendly tools, and honoring your energy), batching gives you breathing room to be creative and consistent.

Ready to explore how to make batching work for YOUR brain and business?

Check out MegBrunson.com/content-batching for practical, ethical strategies you can start using today.

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When it comes to marketing, holiday campaigns are When it comes to marketing, holiday campaigns are some of the most meaningful opportunities to connect with your audience. 

But here’s the thing: for those campaigns to truly resonate, they need to be rooted in something deeper than catchy taglines - they need to align with your values.

Creating a diverse holiday calendar is one of the most impactful ways to ensure your marketing reflects inclusion, respect, and authenticity. 

And the good news? 

You don’t have to do it alone - resources like my Diverse and Inclusive Holidays guide make it easy to plan ahead and align your campaigns with meaningful observances year-round.

Get the free resources at: CelebrateOnSocial.com 

To create an inclusive holiday calendar, start with a commitment to inclusion and purpose:

1. Identify key holidays: Use a diverse holiday calendar (like mine!) to discover over 400 holidays that reflect a wide range of cultures, identities, and histories.

2. Align with your audience: Focus on the holidays most relevant to the communities you serve and the values you want to uplift.

3. Plan in advance: Inclusivity isn’t a last-minute add-on. Build campaigns ahead of time so they’re thoughtful and intentional.

Ready to plan your year with intention? 

My free resource, Diverse and Inclusive Holidays, is packed with actionable insights and over 400 holidays to help you align your marketing with inclusion, respect, and impact.

Download it here: CelebrateOnSocial.com

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #Holidays #DaysOfTheYear #May2025 #May
Batching content sounds dreamy when you hear other Batching content sounds dreamy when you hear other entrepreneurs talk about it.

"I created a month’s worth of posts in one afternoon!"
"Batching changed my life!"

But when you sit down to do it?

You’re staring at a blinking cursor.
Your to-do list feels louder than your ideas.
Your brain? Scattered across 42 tabs (literally and mentally).

Batching content doesn’t require superhuman focus or magical uninterrupted hours. It simply requires a shift:

From chasing perfection, to celebrating progress
From forcing long sessions, to embracing short, energized bursts
From "I should be able to do this easily," to "I can make this work for me"

Batching isn’t about rigid systems or robotic routines. It’s about meeting yourself where you’re at, honoring your energy, and building flexible workflows that reduce overwhelm - not add to it.

I’m breaking down how to batch content in ways that actually work for neurodiverse entrepreneurs, creative thinkers, and anyone who’s ever found traditional methods frustrating.

If focus feels fleeting, but consistency still matters to you - this one’s for you: MegBrunson.com/batch-content 

What’s the biggest challenge you face with batching content? 
Let’s problem-solve together.

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Tired of marketing that keeps you busy - but doesn Tired of marketing that keeps you busy - but doesn’t move the needle?

There’s a path forward that’s ADHD-friendly, kind to your nervous system, and aligned with your goals (not hustle culture!).

Here’s your cheat sheet:

1. Reset Your Chemical Balance
Your brain deserves a refresh so focus can return… try movement, micro-breaks, and mindfulness.

2. Seek an Outside Perspective
Ask trusted folks what really matters.

3. Realign Tasks with Goals
Audit everything. If it’s not tied to a key goal? It’s gotta go.

4. Ruthlessly Prioritize + Say No
Protect your time like it’s your superpower. Because it IS.

5. Track Patterns Over Time
Notice what drains vs. what drives results. Repeat the good stuff.

This isn’t about being perfect.
This isn’t about doing more.
It’s about doing what matters most, consistently.

Ready to ditch marketing busy work and step into meaningful momentum?

Read the post + start your shift today: MegBrunson.com/marketing-busy-work 

ID: Infographic titled ‘Five Steps to Break Free from Marketing Busy Work’ with a list: 1) Reset Your Chemical Balance, 2) Seek an Outside Perspective, 3) Realign Marketing Tasks with Goals, 4) Ruthlessly Prioritize and Say No, 5) Track Patterns of Healthy Work vs. Busy Work. Includes small icons beside each step and the Just Marketing logo at the bottom. Background features soft pastel gradients.

  #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Busy ≠ Productive (Yeah, I said it.) Let’s br Busy ≠ Productive
(Yeah, I said it.)

Let’s break this down:
— Posting daily just to post = Busy
— Perfecting every graphic pixel = Busy
— Checking notifications every 5 minutes = Busy

But…
— Building relationships with your audience = Productive
— Publishing strategic, goal-driven content = Productive
— Focusing on offers that drive revenue = Productive

See the difference?

The thing is, busy work masquerades as productivity.
 It keeps you moving... but rarely moving forward.

Especially for entrepreneurs (and double especially for those of us with ADHD brains), it’s easy to get stuck in the loop. 

Checking boxes feels satisfying in the moment, but if those tasks don’t ladder up to your bigger goals? It’s just noise.

You don’t have unlimited energy to spend on busy work.
And you shouldn’t have to.

Your time and energy deserve to be invested in tasks that actually move your business forward - and guess what? That version of marketing feels so much better.

Ready to stop spinning your wheels? MegBrunson.com/marketing-busy-work 

ID: Illustration of a person with black hair sitting on a yellow couch, holding a clipboard and pen. Surrounding them are floating icons including a warning sign, pencil, life preserver, muted sound symbol, and a ‘no phones’ symbol. Text above reads: ‘Being busy and being productive are not the same thing.’ The Just Marketing logo appears at the bottom right. Background is a blue to purple gradient.

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I remember when I was first starting my business… 

A well-meaning colleague at Facebook told me I should avoid “girly” branding because it might turn away 50% of the population. So I played it safe: gray, blue, and red.

But here’s the thing…
100% of the population isn’t my target audience.

What if I do turn away 50%? 
Honestly… good. 💅

If me being me - pink hair, pink just-about-everything, tattoos, piercings, loud & proud values - makes someone not want to work with me?

That’s their loss, not mine.

I love the clients, collaborators, and community that being authentic attracts.
And I’ve never felt more aligned, more confident, or more fulfilled.

So, if you’re still reading this? 
You’re likely part of the reason why this journey feels so freaking good.

Thank you for being here.
Thank you for letting me show up as me.

And if you needed a sign to stop filtering yourself for approval you don’t even want… this is it. 💖

ID: Meg Brunson, with bright pink hair, pink shirt, pink shoes, and jeans, stands smiling while holding a sticker-covered laptop in front of a mural depicting a large vintage typewriter. The mural features colorful floral and decorative elements. 

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