Visual Content Strategy

Title reads ‘Website Accessibility Basics for Service Providers’ above the subtitle ‘A Non-Techy Guide to an Inclusive Online Experience.’ Smiling illustrated people in yellow and purple outfits float joyfully among connected web page elements, including image blocks and a star rating panel, with one woman wearing headphones. Soft lavender tie dye background.

Website Accessibility Basics for Service Providers: A Non-Techy Guide to an Inclusive Online Experience

'Inaccessible Visuals: The Hidden Barrier to Relationships and Revenue' appears in bold purple on rainbow gradient banners. A pixelated, unidentifiable image in a purple frame is crossed out with a red diagonal line, surrounded by colorful question marks scattered across a light pink background.

Inaccessible Visuals: The Hidden Barrier to Relationships and Revenue

Just Marketing®: A Justice-Centered Alternative to Traditional Marketing

How To Write Alt Text for Accessibility and SEO Without Breaking your Brain, or your Website Code! Large pencil illustration next to the headline. Below the text are icons of a pink brain and a web browser window with a code symbol. Shades of pink, purple, and black on a light gradient background.

How to Write Alt Text for Accessibility and SEO – Without Breaking your Brain, or Your Website Code!

Marketing Representation Matters: How to Get It Right

Image appears to be a collage created out of pieces of crinkled paper. The earth is pictured slightly off center to the upper right. Surrounding the earth are hands cut from various colors of paper.

Diverse Imagery In Marketing Matters

The symbol for closed captioning is in the upper left. The symbol for a text document is on the right. 3 gears symbolizing a process is in the lower left.

The Role Of Captions and Transcripts In Just Marketing®

A close up op colored pencils from left to right: dark green, light green, yellow, pink, orange, 3 different reds, orange, blue, yellow, light blue, dark green.

Ensuring Your Brand Colors are Accessible – 4.5:1 Color Contrast is Just Marketing®

A screenshot from Facebook's photo detail tool where you're able to add Alt Text. A photo of Meg with her 2 oldest children is used as an example, and Facebook's default alt test is

Alt Text: A Necessary Step in Your Just Marketing® Strategy