Meg Brunson

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What to Post on Social Media

Content Cornerstones and Creating a Balanced Content Mix

Does showing up on social media feel overwhelming, salesy, or just plain confusing? Many entrepreneurs feel caught between the pressure to post consistently and the fear of coming across as pushy or inauthentic. Add in the challenge of staying true to your values, and the whole process can feel downright impossible.

The key to simplifying your social media strategy – and making it work – lies in a concept I call Content Cornerstones. These are the foundational types of content that help you show up authentically, build trust with your audience, and drive meaningful results without resorting to manipulative or “salesy” tactics.

By the end of this post, you’ll have a clear roadmap for creating a comprehensive content strategy that simplifies your marketing and strengthens your relationships with your audience – all while staying true to your values. 


The Importance of Maintaining a Balanced Content Mix on Social Media

"The Importance of Maintaining a Balanced Content Mix on Social Media." Six icons with accompanying text: Audience Engagement (interconnected people), Avoiding Over-Promotion (megaphone with money), Building Credibility (handshake with a shield), Fostering Connection (networking icon), Maximizing Reach and Impact (target with an arrow), Sustaining Long-Term Growth (growth chart with coins).

If you’ve ever felt like your social media strategy is all over the place – posting just to post, or struggling to balance selling with connecting – you’re not alone. That’s where Content Cornerstones come in. Think of them as the building blocks of a well-rounded, sustainable marketing strategy. They simplify the process of content creation, ensuring you’re showing up consistently, authentically, and in alignment with your values.

Content Cornerstones are five key types of content that support your marketing goals while keeping your strategy balanced and aligned. They help you plan and post with purpose, creating a balanced mix of content that engages your audience, builds trust, and drives action.

These are not arbitrary categories – they’re carefully chosen to meet the diverse needs of your audience while respecting their agency. By covering these bases, you ensure your marketing serves both your audience and your business in meaningful ways.

A balanced content mix ensures that your social media efforts are effective, engaging, and aligned with your overall business goals.

Audience Engagement

We all know that keeping your audience interested and engaged is key to success on social media. A varied content mix is crucial here because it keeps your audience engaged and curious. Imagine if you only posted promotional content – your audience might quickly lose interest. But by mixing in different types of content (like we’ll talk about shortly), you cater to different aspects of your audience’s needs and preferences. This variety prevents content fatigue, where your followers get bored and disengage, and instead keeps them coming back for more. A balanced mix not only sustains their attention but also enhances overall engagement.

Avoiding Over-Promotion

Over-promotion is a common problem. It’s easy to fall into the trap of constantly promoting your services or products, especially when you’re eager to grow your business. However, if your content is overly promotional, it can come across as pushy or insincere. This approach can lead to decreased engagement and even cause your audience to unfollow you. The key is balance. By mixing promotional content with value-driven posts, you ensure that you’re not just selling but also providing meaningful content that resonates with your audience. This balance makes your promotions more effective because your audience feels valued and understood rather than just being sold to.

Building Credibility

Sharing educational content and posts that build your credibility is essential for establishing yourself as an authority in your field. When you provide valuable insights and demonstrate your expertise through your content, you build trust with your audience. They begin to see you as a go-to resource in your niche. This trust is invaluable because it makes your audience more likely to engage with your content, share it with others, and, eventually, become loyal clients. Remember, people are more inclined to do business with those they trust, and your social media content is a powerful tool for building that trust.

Fostering Connection

By sharing content that’s relatable, funny, or messy, like behind-the-scenes looks into your life or business, you humanize your brand. This makes you more approachable and relatable, which is crucial for building a strong connection with your audience. People want to connect with real people, not just faceless brands. By fostering this connection, you build a community of engaged followers who feel personally connected to you and your business.

Maximizing Reach and Impact

A well-rounded content strategy maximizes your reach and impact by addressing different aspects of your audience’s journey. From awareness to decision-making, you can tailor your content to meet folks where they are. This balanced approach increases the effectiveness of your content because it ensures that you’re providing the right message at the right time, which can significantly broaden your reach and deepen your impact.

Sustaining Long-Term Growth

Last but not least –  a balanced content mix is essential for sustaining long-term growth. 

Social media isn’t just about getting quick wins; it’s about building a long-term relationship with your audience. By regularly providing value, maintaining your credibility, and creating engaging experiences, you lay the foundation for a loyal audience that is more likely to convert and advocate for your brand. 

This sustained engagement is what drives long-term growth, allowing you to build a thriving coaching business over time.

This balanced approach to content ensures that you’re maintaining the interest of your audience, and also steadily building trust, fostering connections, and positioning your business for long-term success. 

Tying It to Just Marketing® Principles

At the heart of Just Marketing® is the belief that ethical marketing isn’t just about avoiding harm – it’s about actively creating good. Content Cornerstones help you lean into that mission by creating a strategy that’s ethical, inclusive, and accessible. Instead of manipulating your audience, you’re inviting them into a conversation, offering solutions to their challenges, and celebrating their wins.

With these cornerstones as the foundation of your strategy, you’re not just building a marketing plan – you’re building a relationship with your audience. And that’s where the magic happens.


The Four Content Cornerstones Plus a Bonus Cornerstone

"There are 5 content types behind an effective, sustainable social media strategy." The lower section features floating social media icons, including Facebook, Instagram, Pinterest, and engagement icons (a like, a comment bubble, and an image post).

Now that we’ve explored why a balanced content mix is essential, let’s dive into the heart of the strategy: the Four Content Cornerstones. These foundational content types provide the structure for an effective, sustainable social media plan that engages your audience, builds trust, and drives results – all while staying true to your values.

1. Educational Content

Purpose: Share knowledge, teach skills, or solve problems your audience faces.
Educational content positions you as a helpful resource in your niche. Whether it’s a blog post explaining a concept, a quick tip shared in a reel, or an infographic breaking down complex ideas, this content helps your audience feel informed and empowered.

Examples:

  • A short video tutorial on solving a common problem.
  • A blog post covering “Top 5 Tips for [Your Industry].”
  • A carousel post with actionable tips for overcoming challenges.

Teaser: “In the next post, we’ll explore how to make Educational Content a consistent and valuable part of your strategy – without feeling like you need a PhD in marketing!”

Empower Your Audience with Educational Content

2. Credibility Content

Purpose: Showcase your expertise and build trust.
Credibility content highlights your accomplishments, testimonials, and the results you’ve achieved for others. It shows your audience that you walk the walk and provides proof that you’re worth their trust.

Examples:

  • A client testimonial spotlight.
  • Sharing an award or certification.
  • A case study showing how you helped a client achieve results.

Teaser: “In 2 weeks, we will focus on how to build credibility authentically, letting your results speak for themselves without feeling like you’re bragging.”

Showcase Your Credibility Content

3. Engagement Content

Purpose: Create connection and spark conversation.
Engagement content is all about building relationships. These posts invite your audience to share their thoughts, participate in polls, or respond to questions. It’s an opportunity to listen, learn, and deepen connections.

Examples:

  • A poll asking, “Which challenge are you facing this week?”
  • An open-ended question like, “What’s one thing you wish more people understood about [Your Industry]?”
  • Behind-the-scenes posts about your daily life or work.

Teaser: “We’ll dig into how to make Engagement Content feel genuine and fun in 3 weeks – no cheesy ‘What’s your favorite pizza topping?’ posts required (unless pizza is your brand).”

Build Relationships with Engaging Content

4. Promotional Content

Purpose: Share your offers and invite your audience to take the next step with you.
Promotional content is where you shine a spotlight on your business. This isn’t about hard selling – it’s about showcasing how you can help your audience solve their problems or achieve their goals.

Examples:

  • Highlighting your latest product or service.
  • A post announcing an upcoming sale or promotion.
  • A blog post explaining the benefits of working with you.

Teaser: “Promoting your business doesn’t have to feel ‘salesy.’ In four weeks, I will show you how to approach Promotional Content with integrity and ease.”

Increase Your Income with Promotional Content

Bonus: Holidays Content

Holiday content is supplemental to those four primary cornerstones.

Purpose: Leverage timely, inclusive celebrations to connect with your audience.
Holiday content allows you to participate in broader conversations while showcasing your values. From widely recognized holidays to niche observances, these posts are a chance to celebrate, educate, or show solidarity with your audience.

Examples:

  • Sharing a post for an awareness day aligned with your mission.
  • Highlighting your favorite inclusive holiday traditions.
  • Celebrating a fun or quirky day like “National Small Business Day.”

Teaser: “Our final post, 5-weeks away, will focus on how to use holiday content strategically, featuring tips and prompts from the Diverse and Inclusive Holidays resource.”

Connect With Your Audience Authentically with Holiday Content

Each cornerstone plays a unique role in building a sustainable and ethical content strategy. By weaving them together, you create a balanced mix that serves your audience and aligns with your values.


How to Use the Content Cornerstones to Create a Balanced Content Mix

"Create a Sustainable and Effective Content Strategy, Tailored to Your Business." An arrow points to a four-step process: 1 - “Plan: Alternate through the content cornerstones" (checklist). 2 - “Post: With intention and value-alignment" (hand with a heart). 3. “Reflect: Regularly evaluate what's working" (magnifying glass). 4. “Adjust: Make it work for your business and audience" (pie chart).

Now that you know what the Content Cornerstones are, let’s turn theory into action. Here’s how to apply this framework to create a sustainable, ethical, and effective content strategy tailored to your business.

Step 1: Plan Your Mix

A balanced content strategy starts with intentional planning. By alternating through the four primary Content Cornerstones (Educational, Engagement, Promotional, and Credibility) every time you post, you create a sustainable, consistent approach that covers all your audience's needs, whether you post once a day or once a week.

For example:

  • Day 1: Educational Content (How-to post or quick tip)
  • Day 2: Engagement Content (Poll or open-ended question)
  • Day 3: Promotional Content (Highlight your latest offer or service)
  • Day 4: Credibility Content (Share a testimonial or case study)

Repeat this rotation based on your posting cadence. If you post five times a week, start the rotation again after completing the four types. If you post less frequently, simply pick up where you left off in the sequence.

Holidays Are Unique Opportunities:

Holidays are not part of the regular rotation. Instead, they offer special opportunities to connect with your audience authentically. Whether it’s an awareness day aligned with your mission or a fun celebration, holiday content can interrupt the rotation as needed.

For example:

  • You might replace an Educational or Engagement post with a Holiday-related post if a significant day falls during your regular schedule.
  • Alternatively, you can add holiday content as a bonus post to your week.

This approach ensures that your strategy remains consistent while allowing for timely, meaningful connections. Holiday Content should enhance your content plan, not disrupt the balance you’ve built with the four main Cornerstones.

Step 2: Post with Intention

It’s not just what you post – it’s how you post. Be intentional about crafting content that aligns with your brand voice, values, and audience needs.

  • Repurpose and Adapt: Don’t reinvent the wheel. Take an Educational blog post and turn it into an Instagram carousel, a LinkedIn article, or a video snippet for TikTok.
  • Keep Your Audience in Mind: Consider what they need most right now. Are they looking for solutions, inspiration, or connection? Tailor your tone and format to meet them where they are.
  • Stay Human: Use a conversational tone, share personal insights, and let your audience see the person behind the business. Authenticity builds trust and keeps your content relatable.

Step 3: Reflect and Adjust

Consistency is important, but flexibility is essential. Over time, your audience’s preferences may evolve, or you may discover that certain types of content perform better than others. Regularly evaluate what’s working and adjust your strategy accordingly.

  • Track engagement metrics like likes, comments, shares, and saves.
  • Pay attention to what resonates most – are people responding more to tips, stories, or promotions?
  • Use insights to refine your mix. For example, if Educational content consistently gets the most engagement, consider increasing its frequency slightly.

Remember, it’s not just about chasing numbers. Prioritize creating ethical, inclusive, and accessible content that aligns with your values and serves your audience.

Make It Work for You

The beauty of the Content Cornerstones framework is its flexibility. Whether you’re posting once a day or a few times a week, you can adapt this approach to fit your business, schedule, and energy levels. The key is to maintain balance, consistency, and alignment with your mission.

Next Steps

Creating a sustainable and ethical social media strategy doesn’t have to feel overwhelming or confusing. By using the Content Cornerstones framework, you can take the guesswork out of what to post, ensuring your content is not only consistent but also values-driven and impactful.

Here’s a quick recap:

  • Four Primary Cornerstones: Educational, Credibility, Engagement, and Promotional content form the foundation of your strategy. Alternate through these types with every post to maintain balance and variety.
  • Holidays as Bonus Opportunities: Use holiday content to connect authentically with your audience, enhancing your strategy rather than disrupting it.
  • Plan, Post, Reflect, Adjust: Be intentional in your planning, adapt your content for different platforms, and regularly evaluate your approach to ensure it serves both your audience and your goals.

This approach helps you build stronger relationships, establish trust, and create meaningful engagement – all while staying true to your ethical marketing principles.

Ready to take action?

  • Download the Diverse and Inclusive Holidays resource for inspiration on creating meaningful holiday content.
  • Join the Content Marketing Membership for tailored guidance, prompts, and resources to make your social media strategy even easier.

Remember, marketing is about connection, not manipulation. With these Content Cornerstones, you’re not just posting on social media – you’re building relationships that last.

Check out the other blog posts in this series:

  • Empower Your Audience with Educational Content
  • Showcase Credibility Content Without Feeling Like You’re Bragging
  • Spark Meaningful Interactions and Relationships with Engaging Content
  • Increase Your Income with Promotional Content That Doesn’t Feel Salesy
  • Connect With Your Audience Authentically Through Holiday Content

Categories: All Categories, Content Marketing

Tags: Avoiding Burnout, Core Content, Increase Brand Awareness, Increase Engagement, Increase Targeted Website Traffic, Marketing Clarity, Marketing Consistency, Marketing Productivity, Overcome Marketing Overwhelm, Simplified Marketing Systems, Social Media Strategy

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

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 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

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For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

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You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

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How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

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Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

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What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

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If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

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We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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