Values-Aligned Promotions

Title: ‘The decoy effect, also known as the asymmetric dominance effect.’ Centered beneath, a graphic shows three purple rectangles resembling product options, with the middle one larger and labeled: 'That ‘Good Deal’ Isn't Always Good for Your Values'. The background is a soft pink and purple gradient.

Decoy Effect: That ‘Good Deal’ Isn’t Always Good for Your Values

That’s Not an Award, It’s a Sales Funnel: Breaking Down Vanity Award Scams

Just Marketing®: A Justice-Centered Alternative to Traditional Marketing

Title: ‘Common Marketing Tactics to Avoid’ with large text below reading ‘Recognizing Exploitation in Marketing.' A stylized purple hand holds puppet strings attached to a marionette control bar, symbolizing manipulation. Background is a soft pink and purple gradient.

Common Marketing Tactics to Avoid: Recognizing Exploitation in Marketing

Title: ‘How to Use Heading Tags’ with subtitle ‘For Better SEO, Clarity, and Accessibility.’ The background is a purple watercolor texture. A stylized browser window illustration shows HTML code for heading tags: H1, H2, and H2, each followed by lines representing text layout.

How to Use Heading Tags (H1–H6) for Better SEO, Clarity, and Accessibility

Illustration of four diverse hands joining together over a purple gradient background. Each hand wears colorful accessories like watches and bracelets. Text reads: ‘Just Marketing® – Trauma-Informed Marketing – Creating Safe & Supportive Spaces Through Your Content.’

Trauma-Informed Marketing: Creating Safe & Supportive Spaces Through Your Content

Using Plain Language in Your Marketing Copy

Text: ‘Values-based marketing is about letting your beliefs lead your strategy.’ A 3D rocket surrounded by icons (heart, shopping bag, coin, gear) floats on the right. At the bottom left, a blurred 3D target with an arrow is shown.

Values-Based Marketing: The Key to Authentic Content Creation

Title, ‘Hype vs Harm’ in bold white and purple text over a purple background with flames. A lightning bolt separates ‘Hype’ and ‘Harm.’ Below, an image of Alex Hormozi appears on a laptop screen holding his green book titled ‘$100M Money Models.’ Text below reads: ‘What the Alex Hormozi Launch Got Right – And Very Wrong.’

Hype v. Harm: What the Alex Hormozi Launch Got Right – And Very Wrong

Screenshot of a luxury skincare product listing for ‘Below Zero Black Ice Skin Tightening & Tissue Bonding Wrinkle Cream’ priced at $1,100, overlaid with the text ‘Predatory Marketing in Action, The time I almost bought $1,100 eye cream at the mall’ on a shark-themed background.

Predatory Marketing in Action: The Day I Almost Bought $1,100 Eye Cream at the Mall

Trend-Jacking with Integrity: What the Coldplay “Kiss Cam” Scandal Can Teach Us About Ethical Marketing

The large word 'values' is prominently displayed above the word 'vibes,' which is crossed out with a blue circle and slash. Below, text reads: 'Identifying Your Core Values And Putting Them to Work in Your Business.' Background is a pastel gradient with white stars.

Values, Not Vibes: Identifying Your Core Values and Putting Them to Work in Your Business