Meg Brunson

  • Let’s GoHome
  • #AllTheThingsAbout Me
  • Read | Listen | WatchContent Library
  • Join TheMembership
  • Let’s WorkTogether

Spark Meaningful Interactions and Relationships with Engaging Content

Ever feel like your social media posts are just disappearing into the void? You’re putting in the effort—writing captions, sharing updates, posting consistently—but instead of sparking meaningful conversations, it feels like you’re talking to yourself.

Many entrepreneurs struggle to create content that truly connects with their audience. It’s not just about posting more often or trying the latest trend; it’s about creating engaging content that inspires people to pause, interact, and feel part of a community.

Engaging content is the key to transforming passive followers into active participants in your brand’s journey. By the end of this post, you’ll have actionable tips to create, plan, and analyze engaging content that feels authentic, fosters real relationships, and (dare I say it?) is even fun.


What Is Engaging Content?

The heading reads Engagement Content' in bold purple and pink text. The image is divided into two sections: 'What it is' and 'Why it works.' The 'What it is' section lists polls, quizzes, open-ended questions, 'This or That' posts, challenges, and user-generated content. The 'Why it works' section lists building trust, encouraging conversations, boosting reach, and increasing brand affinity. Surrounding the text are 3D icons, including a smartphone, a checklist, a target with an arrow, and a magnet attracting social engagement symbols.

At its core, engaging content is designed to spark interaction, encouraging your followers to pause, participate, and connect with your brand on a deeper level. It isn’t about chasing vanity metrics like likes or views. Instead, it’s about creating opportunities for authentic, two-way interaction that benefits both you and your audience. Here’s why it’s so powerful:

  • Builds Trust and Rapport: When you ask your audience for their input, you show them their voice matters. This strengthens the bond between you and your community.
  • Encourages Conversations: Thoughtful questions and interactive features invite responses, creating the kind of back-and-forth dialogue that makes your audience feel seen and heard.
  • Enhances Your Brand Personality: Whether your tone is quirky and fun or calm and professional, engaging content helps showcase your unique voice in a relatable way.
  • Boosts Reach: Social platforms prioritize content that generates interaction, helping your posts reach more people organically.
  • Increases Brand Affinity: The more your audience feels connected to you, the more likely they are to become loyal advocates for your brand.
  • Drives Return Visits: When your audience enjoys interacting with your content, they’ll keep coming back to see what’s new.

Not sure where to start? Here are some tried-and-true engaging content ideas to get the ball rolling:

  • Polls or Quizzes: “What’s your biggest productivity challenge—emails, meetings, or staying focused?”
  • Open-Ended Questions: “What’s the best advice you’ve ever received?”
  • ‘This or That’ Posts: “Morning coffee or evening tea?”
  • Behind-the-Scenes Content: “Here’s a sneak peek of our upcoming launch—what do you think?”
  • Challenges or Games: “Two truths and a lie—guess which one is the lie!”
  • User-Generated Content: Share your audience’s success stories or favorite tips.

An Ethical Perspective on Engaging Content

'Not all engagement tactics are created equal.' On the left, a red 'X' icon marks the 'Negative Tactics (to avoid)' list, which includes 'Clickbait,' 'Gimmicks,' and 'Polarizing questions.' On the right, a green checkmark icon highlights the 'Positive Tactics (to embrace)' list, including 'Authentic connections,' 'Genuine conversations,' and 'Value over volume.'

Not all engagement tactics are created equal. While some brands rely on clickbait or manipulative strategies to drive interaction, ethical marketing takes a different approach.

  • Focus on authentic connections, not gimmicks. Instead of posting a polarizing question just to spark debate, choose prompts that foster inclusivity and genuine conversation.
  • Prioritize value over volume. Even a handful of meaningful interactions is more impactful than a thousand superficial likes.

By using engaging content thoughtfully and ethically, you can create a vibrant community where your audience feels respected, valued, and excited to engage with your brand.


Planning Engaging Content

Creating engaging content that resonates with your audience doesn’t happen by accident—it takes thoughtful planning. By understanding your audience’s needs, setting an inclusive tone, and balancing different types of prompts, you can craft content that invites meaningful participation.

Step 1: Know Your Audience’s Interests

The best engaging content starts with a deep understanding of your audience. What do they care about? What challenges or questions keep them up at night? When your content speaks directly to their interests, they’ll be eager to interact.

  • How to Research: Look at comments, questions, or common themes in your past posts. Pay attention to trends in your niche or ask your audience directly what they’d like to see.
  • Example: If your audience loves productivity hacks, try asking, “What’s your favorite app for staying organized?” Simple, relatable questions like this encourage participation.
The heading reads 'How to Plan Engagement Content' in bold, light pink text. Below, three key planning steps are listed: 'Know Your Audience's Interests' with an icon of diverse people and engagement symbols, 'Set a Tone for Inclusivity' with a heart-hand gesture icon, and 'Mix Lighthearted and Deep Topics' with a brain lightbulb icon.

Step 2: Set a Tone for Inclusivity

Engaging content should feel welcoming and accessible to everyone in your audience. Avoid questions or prompts that might unintentionally exclude or alienate people.

  • Inclusive Framing: Replace exclusive or polarizing questions with more universal ones.
  • Example: Instead of asking, “What’s your favorite luxury vacation spot?” ask, “What’s your favorite way to relax?” This small tweak opens the door for everyone to share, no matter their background or resources.

Step 3: Mix Lighthearted and Deep Topics

A healthy mix of lighthearted and meaningful content keeps your audience engaged and excited to participate.

  • Lighthearted Prompts: These are fun, easy-to-answer questions that don’t require much thought but still spark interaction.
    • Example: “What’s your favorite 90s TV show?”
  • Deeper Prompts: These encourage reflection and build a sense of connection.
    • Example: “What’s the best piece of advice you’ve ever received?”
      By alternating between the two, you create a well-rounded content strategy that keeps your audience coming back for more.

Don’t overcomplicate things—sometimes the simplest questions spark the biggest conversations. Focus on authenticity and relatability, and your engaging content will naturally resonate with your audience.


Best Practices for Creating Engaging Content

'Best Practices for Creating Engaging Content' written in bold white. Below, a white box with the heading 'Tips to Include:' introduces three key engagement strategies: 'Use Interactive Features' with an icon of a computer screen, 'Share Personal Stories to Spark Connection' with an icon of people, and 'Respond Thoughtfully to Comments and Messages' with a speech bubble icon. At the bottom left, an illustration of a woman sitting at a desk using a laptop is surrounded by floating content blocks, social media notifications, and data charts. The Just Marketing® logo appears at the bottom right.

Now that you know what engaging content is and how to plan it, it’s time to bring it to life! Crafting content that inspires meaningful interaction doesn’t require fancy tools or elaborate strategies—just creativity, authenticity, and a willingness to connect with your audience.

Tip 1: Use Interactive Features

Social media platforms offer a variety of tools to make your content more interactive. Polls, quizzes, and Q&A stickers are excellent ways to encourage participation with minimal effort.

  • How to Use Them:
    • Ask your audience to vote on a topic for your next blog post.
    • Create a short quiz to test their knowledge of your niche.
    • Use Q&A stickers on Instagram to collect questions for an upcoming live session.
  • Example: “Help me decide what to write about next! Vote in the poll: Productivity hacks or social media tips?”

Tip 2: Share Personal Stories to Spark Connection

Your audience loves to hear about your experiences—especially when they see themselves in your stories. Sharing relatable anecdotes not only builds trust but also encourages your audience to open up and share their own.

  • How to Use Them:
    • Be honest about a challenge you’ve faced and how you overcame it.
    • Use your story to frame a question or conversation starter.
  • Example: “I used to think I had to do everything myself. Spoiler: it didn’t end well! Have you ever felt like you needed to do it all?”

Tip 3: Respond Thoughtfully to Comments and Messages

Creating engaging content is only half the battle—you also need to show up for the conversation. Thoughtful, genuine responses let your audience know you’re listening and that you value their input.

  • How to Do It Ethically:
    • Avoid generic replies like “Thanks!” or “Great point!” Instead, respond specifically to what the person said.
    • Prioritize meaningful interactions over trying to respond to everyone.
  • Example: If someone comments, “I’ve struggled with time management too!” you could reply, “It’s so common! I’ve found that batching tasks really helps—what’s worked for you?”

Engagement isn’t just about creating content; it’s about fostering relationships. The more your audience feels heard and valued, the more likely they are to engage with you again and again.

By using these tips, you’ll be well on your way to creating content that not only grabs attention but also inspires genuine interaction and connection.


Repurposing Engaging Content

'Save Time & Amplify Impact by Repurposing Engaging Content.' Four key strategies are listed with icons: 'Turn Poll Results into New Content' with a video player icon, 'Share Audience Responses in Stories or Newsletters' with a newspaper icon, 'Expand Q&A Sessions into Long-Form Content' with a document icon, and 'Leverage User-Generated Content' with an image-sharing icon. Social media marketing icons float around the image.The Just Marketing® logo appears at the bottom left.

One of the best things about engaging content? Its versatility. A single interactive post can spark ideas for weeks of additional content. Repurposing not only saves time but also ensures you’re making the most of your audience’s input and interactions.

Turn Poll Results into New Content

Polls are a goldmine of information—and a great way to guide your future content. Share the results to show your audience you’re listening, and expand on the topic to provide even more value.

  • How to Repurpose:
    • Write a blog post or create a video diving deeper into the most popular poll response.
    • Use the results to guide your next email newsletter.
  • Example: “50% of you said you struggle with time management, so here’s my favorite productivity hack that’s made a big difference for me!”

Share Audience Responses in Stories or Newsletters

When your audience engages with your content, showcase their input! Highlighting their responses makes them feel valued and encourages even more participation in the future.

  • How to Repurpose:
    • Create a story featuring your audience’s best answers to a question.
    • Use the responses as a springboard for a newsletter topic.
  • Example: “I asked you to share the best advice you’ve ever received—here are some of the gems you shared!”

Expand Q&A Sessions into Long-Form Content

If your audience loves participating in Q&As, don’t let their questions and your answers end with the session. Use the most interesting or frequently asked questions to create long-form content.

  • How to Repurpose:
    • Write a blog post answering audience questions in more detail.
    • Turn a Q&A into a podcast episode or YouTube video.
  • Example: “You asked about ethical marketing practices, so I wrote this guide breaking down my top five tips.”

Leverage User-Generated Content

Engaging content often inspires your audience to share their own ideas, stories, or creations. Amplifying their contributions builds community and reduces the pressure to generate all the content yourself.

  • How to Repurpose:
    • Share user-generated content (like testimonials or tagged photos) on your feed or in your stories.
    • Create a highlight reel of audience contributions to showcase your community.

Repurposing isn’t just about efficiency—it’s about creating a content loop. By turning engagement into new posts, emails, or videos, you’re showing your audience that their input matters and encouraging even more participation in the future.

With these strategies, you can keep your content pipeline full while continuing to strengthen your connection with your audience.


Measuring Engaging Content Success

‘Measuring Engagement Content Success: Key metrics to track.' A 3D hand holds a smartphone. In colored buttons: 'Comments' (pink), 'Likes and Shares' (purple), 'DMs or Email Replies' (pink), 'Poll or Quiz Participation Rates' (dark purple), and 'Return Engagement' (blue). At the bottom, 'Remember: Just Marketing® prioritizes meaningful interactions over vanity metrics.'

Creating engaging content is only half the equation—you also need to measure its effectiveness. But here’s the thing: success isn’t just about racking up likes or going viral. For engaging content, it’s all about fostering meaningful interactions and building genuine connections with your audience.

The first step is to set specific goals for your engaging content and review your metrics regularly. For example:

  • Goal: Increase thoughtful comments on posts by 20% over the next month.
  • Goal: Double poll participation rates by asking more relatable questions.

By tracking progress, you’ll gain valuable insights into what’s working—and where you can improve.

Key Metrics to Track for Engaging Content

  1. Comments
    • Look for thoughtful responses that show your audience is engaging with your content on a deeper level.
    • Example: A comment like, “This tip really helped me stay organized—thank you!” is far more valuable than a generic “Nice post!”
  2. Likes and Shares
    • While these are less meaningful on their own, they can indicate what type of content resonates most with your audience.
    • Pro Tip: Analyze the posts with the most shares to see what’s inspiring your audience to spread the word.
  3. DMs or Email Replies
    • Pay attention to private responses, which often indicate a higher level of trust and interest in your content.
  4. Poll or Quiz Participation Rates
    • Track how many people are engaging with your interactive features, like polls or quizzes. Higher participation shows your content is striking a chord.
  5. Return Engagement
    • Notice if people who engage once continue to interact with future posts. Building ongoing relationships is a key indicator of success.

What Success Really Looks Like

While numbers can be helpful, the true measure of success lies in the quality of the interactions you’re fostering. Ask yourself:

  • Are my conversations with my audience becoming more meaningful?
  • Is my content helping me build a stronger sense of community?
  • Am I seeing the same people return to engage with my posts?

It’s easy to get caught up in chasing high numbers, but Just Marketing® prioritizes meaningful interactions over vanity metrics. So, instead of aiming for virality, focus on creating content that encourages trust, respect, and genuine connection – it’s the best way to create content that strengthens your brand and deepens your relationships with your audience.


Next Steps

'Engaging content is not just about getting likes or comments.' Text in smaller font reads: 'It's about fostering meaningful conversations, building trust, and creating a space where your audience feels heard and valued.' The Just Marketing® logo is positioned in the bottom right corner. Decorative 3D elements include a purple paper airplane icon with sparkles, and abstract shapes.

Engaging content is your golden ticket to turning passive followers into an active, loyal community. It’s not just about getting likes or comments—it’s about fostering meaningful conversations, building trust, and creating a space where your audience feels heard and valued.

By planning content that resonates, using creative and interactive approaches, and measuring success in authentic ways, you can transform your social media into a hub of connection and collaboration. And the best part? Engaging content is fun—for you and your audience.

So, here’s your challenge: Try one engagement strategy this week. Post a poll, ask an open-ended question, or share a personal story and invite your audience to join the conversation.

When you’re ready to take your content marketing to the next level, join my Content Marketing Membership for even more ideas, strategies, and support to grow your brand authentically.

Check out the other blog posts in this series:

  • What to Post on Social Media
  • Empower Your Audience with Educational Content
  • Showcase Credibility Content Without Feeling Like You’re Bragging
  • Increase Your Income with Promotional Content That Doesn’t Feel Salesy
  • Connect With Your Audience Authentically Through Holiday Content

Categories: All Categories, Content Marketing

Tags: Accessible Marketing, Content Repurposing, Ethical Marketing, Inclusive Marketing, Increase Engagement, Overcome Marketing Overwhelm, Simplified Marketing Systems, Social Media Strategy

Prev
Next

About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Holidays aren’t just dates on a calendar - they’re stories, expressions of identity, and powerful reminders of cultural heritage. 

For marginalized communities, holidays often serve as a way to preserve culture and push back against erasure.

- Juneteenth (June 19: A celebration of Black freedom and resilience, honoring the end of slavery in the U.S. while reflecting on the ongoing fight for justice.

- Pride Month (June): A global movement that celebrates LGBTQIA+ identities and the courage to live authentically, rooted in the legacy of resistance at Stonewall.

- Indigenous Peoples’ Day (June 21, Canada): Acknowledging the histories and contributions of Indigenous communities, countering centuries of colonization and cultural suppression.

When we recognize these holidays, we’re not just celebrating - we’re standing in solidarity with the communities that keep these traditions alive.

Want to make your marketing more inclusive and thoughtful year-round? 

My free resource, Diverse and Inclusive Holidays, includes over 400 holidays to help you honor cultural identity and celebrate intersectionality in meaningful ways.

Download now: CelebrateOnSocial.com

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #Holidays #DaysOfTheYear #June2025 #June
Marketing metrics can feel overwhelming... But the Marketing metrics can feel overwhelming...
But they don’t have to be.

Here’s your streamlined formula for tracking success - without losing your mind:

1. Use simple tools
No fancy dashboards required. Free + easy works.

2. Focus on important metrics
Not everything matters. Measure what moves the needle.

3. Adopt a growth mindset
Every number teaches you something - even when it’s lower than you hoped.

That’s the magic formula.
Not perfection. 
Not spreadsheets galore.

Just clarity → action → adjustment → repeat.

You are already capable of creating marketing strategies that feel aligned, ethical, and sustainable.

Tracking your data (in a way that works for you) is simply the next step toward that vision.

Dive deeper into exactly how to do this without stress: MegBrunson.com/marketing-data 

What questions do you have about tracking data?

ID: Infographic titled ‘Simple Strategies for Tracking and Analyzing Marketing Data.’ Three tips are highlighted: ‘Use simple tools, Focus on important metrics, and Adopt a growth mindset.’ At the bottom, two illustrated characters stand beside charts, graphs, and a giant smartphone displaying marketing icons. Background features a pink and purple gradient with abstract data visuals.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Permission granted to stop doing all the things. Permission granted to stop doing all the things.

Consistency in marketing isn’t about hustling harder.
It’s about creating rhythms that respect your capacity.

Here’s your gentle guide to staying consistent without burning out:

Weekly Tracking = Light touch
Check in. Observe. No need for drastic shifts yet.

Monthly Reviews = Deeper reflection
Notice trends, assess what’s aligned, and celebrate wins.

Quarterly Deep Dives = Strategic adjustment
Zoom out. Refresh your goals + strategies intentionally.

That’s it. No daily stress. No pressure to pivot every second.
Sustainable marketing is about pacing yourself.

It’s about systems that fit you, not forcing yourself to fit the system.

I break down exactly how to do this - ADHD-friendly and overwhelm-free - at MegBrunson.com/marketing-data 

I’m curious: How do you currently check in with your marketing?
Weekly, monthly, or when you remember? 
Share below - no judgment!

ID: Infographic titled ‘Staying Consistent Without Burnout.’ Subtitle reads ‘Setting Realistic Goals for Tracking and Reviewing.’ Three sections are shown: ‘Weekly Tracking, Monthly Reviews, and Quarterly Deep Dives,’ each with corresponding icons. Background features a purple gradient with a subtle bar chart graphic.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Pride month is all about celebrating authenticity, Pride month is all about celebrating authenticity, honoring identity, and continuing the fight for justice — in whatever way feels right for you.

Whether you’re out and loud, quietly reflective, or somewhere in between, your presence matters.

I’ve found myself in the comments on some local Pride posts this week… and whew... alongside the joy and support, there’s still so much ignorance and hate.

So, if you need this reminder too:

— You’re allowed to protect your peace.
— You don’t have to engage with every hater or hot take.
— You get to show up in ways that honor your energy and boundaries.

And (for my fellow Handmaid's Tale fans): "Nolite te bastardes carborundorum!"

This Pride Month (and always), hold your head high, set the boundaries you need, and know that your existence is already a form of resistance.

You’re doing enough.
You are enough. 💕

ID: I stand joyfully with my arms raised in front of a colorful mural and yellow building. The mural features a woman with a winged headdress, orange flowers, and a vintage typewriter. Above, a rainbow pride flag hangs from a window. My black shirt reads “Justice is my love language,” and I'm wearing pink shoes.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
If numbers make your brain say "nope" - this post If numbers make your brain say "nope" - this post is for you!

Tracking your marketing analytics is easier than you think (especially with ADHD-friendly hacks like these):

1. Set a Regular Check-In.
Block 30 minutes monthly. That’s it. No more, no less.

2. Automate Where Possible.
Let reports land in your inbox so you don’t have to chase them.

3. Create a “One-Pager” Dashboard.
Ditch complicated spreadsheets. Stick to essentials.

4. Use Color-Coded Categories.
Visual cues mean easy organization and quick insights.

5. Visualize with Charts.
Bar and pie charts make trends pop (and feel less boring).

6. Find an Accountability Partner.
Share your check-ins for extra motivation (and less procrastination).

Want more ADHD-friendly marketing tips? Visit MegBrunson.com/marketing-data for practical strategies that actually work.

Which of these 6 tips do you want to try first? 

ID: Infographic titled ‘ADHD-Friendly Strategies for Tracking Analytics.’ Six tips are listed: 1) Set a Regular Check-In Schedule, 2) Automate Where Possible, 3) Create a ‘One-Pager’ Dashboard, 4) Use Color-Coded Categories, 5) Create Visual Charts, and 6) Leverage Accountability Partners. Background has a soft pink and purple gradient with magnifying glass and chart illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
June is here, and it’s bringing sunshine, celebr June is here, and it’s bringing sunshine, celebration, and a whole lot of love. 

From honoring history to celebrating identity, this month is all about lifting each other up and leaning into the joy that comes with being unapologetically yourself. 

Whether you’re waving a rainbow flag or reflecting on the power of connection, June reminds us to celebrate humanity in all its forms.

Here’s a glimpse of the celebrations and observances that make June shine:

Pride Month (All June) - Pride Month is a time to honor the LGBTQIA+ community, celebrate progress, and recommit to the work that’s still needed for equality. It’s about joy, resilience, and making space for everyone to be their authentic selves. (Pro tip: Support LGBTQIA+ creators and businesses this month - and every month!)

World Environment Day (June 5) - This day is all about taking action to protect the planet we call home. Whether it’s reducing waste, planting trees, or educating others about sustainability, every small step adds up. 

Father’s Day (June 15) - From teaching life lessons to the perfect dad jokes, Father’s Day is a time to celebrate the people who’ve shaped us with love, guidance, and maybe a little grilling expertise. (Pro tip: Be sensitive - this day can be complicated for some, so focus on inclusivity in your messaging.)

Juneteenth (June 19) - Also known as Freedom Day, Juneteenth marks the end of slavery in the United States. It’s a day to honor the resilience and contributions of Black Americans, reflect on history, and commit to creating a more just future.

June offers endless opportunities to create content that matters. It’s a time to amplify voices, build connections, and create impact.

My Diverse and Inclusive Holidays guide is here to help you plan content that’s thoughtful, authentic, and inclusive - not just in June, but all year long. It’s packed with holidays, observances, and ideas to keep your marketing fresh and meaningful.

CelebrateOnSocial.com 

June is a celebration of progress, resilience, and connection. 
Which observance resonates most with you this month?
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

ID: I am smiling with my long pink hair pulled to one side, wearing pink glittery glasses and a bright pink T-shirt that repeatedly says "Abortion is Healthcare " in white text. I'm standing in front of a wall made of glass blocks.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Follow on Instagram

 

Links

CMM Log In
Mission, Vision, & Values

DEI Statement
Leadership Philosophy
Community Agreements
Press & Media
Pitch Yourself

 

Beliefs

Black lives matter.
Love is love.
Abortion is healthcare.
No human is illegal.
Free Palestine.
I also Believe…

Circular badge has the name "Meg" in the middle and is surrounded by: "CEO, author, speaker, marketer, leader, & advocate"

Let’s Connect

  • facebook-official
  • instagram
  • bluesky
  • linkedin
  • youtube-play
  • email
Copyright © 2025|All Rights Reserved|Meg Brunson, LLC| Privacy & Terms