Video Marketing

Marketing Representation Matters: How to Get It Right

A closeup of a keyboard. Each key has a different color silhouette of a person on it. Each person's silhouette is unique representing diversity.

Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!

How To Write A Good Hook That Leaves Your Audience Hungry For More

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Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up

Ditch Those Sales Funnels and Focus On the Customer Journey … It’s Just Marketing®

A hand is raised holding a newspaper out of a crowd of people. The paper says: Bad News! in all caps.

A Just Marketing® Guide to Tragedy Response

Two hands are holding marionette puppets on strings. The image has a gradient overlay of purple and pink.

A Just Marketer’s Guide To Sales Tactics and Marketing Psychology

a 3d rendering of a caution sign: an exclamation point inside of a triangle. The whole image is a gradient of purple and pink.

Trigger Warnings, Tone Tags and Just Marketing®

Image appears to be a collage created out of pieces of crinkled paper. The earth is pictured slightly off center to the upper right. Surrounding the earth are hands cut from various colors of paper.

Diverse Imagery In Marketing Matters

The symbol for closed captioning is in the upper left. The symbol for a text document is on the right. 3 gears symbolizing a process is in the lower left.

The Role Of Captions and Transcriptions In Just Marketing®

A close up op colored pencils from left to right: dark green, light green, yellow, pink, orange, 3 different reds, orange, blue, yellow, light blue, dark green.

Ensuring Your Brand Colors are Accessible – 4.5:1 Color Contrast is Just Marketing®