Meg Brunson

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Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!

An ICA is a comprehensive picture of the perfect customer that includes their age, occupation, problems, wants, and how they make purchases. It is essential for reaching and connecting with the target audience effectively. The ICA should represent the ideal customer, not necessarily the business owner.

In This Episode You'll Learn:

  • How to build an Ideal Client Avatar (ICA)
  • What is an Inclusive ICA and how does it differ from what you were taught?

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An Ideal Client Avatar is like a blueprint for your perfect customer. It's a comprehensive picture of who your ideal customer is including things like their age, occupation, what problems they have, what they want, and how they make purchases. 

Knowing your ICA is really important for reaching and connecting with your target audience effectively. By understanding what your ICA needs and wants, you can adjust your products or services to fit those needs, which will make it more likely that they'll buy from you and become a loyal customer. 

It might seem like a good idea to make your ICA like you, but that can be limiting and cause problems. So, it's important to keep in mind that your ICA should represent your ideal customer – not necessarily yourself.

You are not your ICA

Not taking the time to understand your target audience can result in an Ideal Client Avatar that just doesn't represent the people you actually want to reach. 

If you're making your ICA like yourself, but from a few months or years ago like many teach, that's not always a good idea. By doing that you're assuming that your target audience has the same interests, problems, experiences, and desires as you do. That can lead to an ICA that is not inclusive and marketing strategies that don't connect with your target audience effectively. 

In the end, this could mean ineffective marketing and intentionally leaving segments of your ideal audience out of the conversation. So it's really important to take the time to research and understand the unique needs and wants of your target audience to make sure your ICA is truly representative of them.

Benefits of having an ICA

Doing the research and making a detailed profile of your Ideal Client Avatar really helps you get to know your target audience better. You learn what they need and want and that lets you adjust your products or services to fit those needs. With that understanding, you can create marketing strategies that really connect with your target audience and resonate with them. In the end that leads to more leads, traffic, and sales. 

The Just Marketing Approach

The Just Marketing approach to building an ICA focuses on creating 2 equally important ICAs: your Average ICA and your Inclusive ICA.

Creating your Average ICA

This is similar to what most people teach when it comes to developing your ICA. It’s where you will complete your market research of your existing audience or an audience of people you know are your ideal people. When creating your Ideal Client Avatar (ICA), here are some key things to include:

  1. Demographics: This includes information such as age, gender, income, education level, location, and occupation.
  2. Pain Points: What problems or challenges does your ICA face that your products or services can help solve?
  3. Desires: What are the wants and needs of your ICA? What are they looking for in a product or service like yours?
  4. Buying Habits: How does your ICA typically make purchases? Do they prefer online shopping or in-person visits? Do they make decisions quickly or do they need time to research and compare options?
  5. Values and Beliefs: What values and beliefs does your ICA hold that are important to them?
  6. Interests: What hobbies and interests does your ICA have?
  7. Communication Style: How does your ICA prefer to receive information and communicate with businesses?
  8. Objections: What objections might your ICA have to your products or services?
  9. Sources of Information: Where does your ICA typically look for information about products and services like yours?

Incorporating all of these elements into your ICA will help you gain a better understanding of your target audience and create more effective marketing strategies.

Creating Your Inclusive ICA 

It may seem paradoxical to have an ICA representing one person and also be inclusive of a diverse group of people, but it can be done! For this step, it doesn't actually matter who is actually in your audience (if you already have an existing audience). Instead, you want to envision your ideal audience in all its beautiful and diverse glory. 

Now, think about the many ways that people are marginalized – by age, gender, race, orientation, income, education level, location, occupation, etc. And begin to craft the most marginalized member of your ideal community. 

This person is likely a female, queer/trans, person of color… and someone who is Deaf and/or blind. 

You’re selecting the classifications that have been minoritized. The really cool thing is that if you always speak to this most marginalized member, you’ll be able to reach the greatest number of people.

For example, everyone benefits from captions on videos (hearing people benefit from this when they watch without sound) and alt-text on images (sighted people benefit from this when images don’t load due to slow internet). So speaking to your most marginalized member is always a good idea!

You still want to include all the same details that we outlined in the Average ICA – but now I want you to consider and research how this Inclusive ICA, built from the most marginalized characteristics, may differ from your Average ICA. 

As a white person, I know that the experience of a person of color is different from mine – and without considering an Inclusive ICA, I would likely assume my existing audience is white like me, and my marketing would fail to resonate with a majority of non-white people.

And the same can be said for all the other demographic differences.

If during your market research, you receive information from people who are similar to your Inclusive ICA you can leverage that feedback here. 

Do your best. You’re going to return to this ICA creation process from time to time, as your audience grows, and you’ll be able to gather more data and strengthen your ICA.

What ICA do you use?

You’re going to use your Inclusive ICA when it comes to your messaging. Remember that you’ve pulled information from your Average ICA to create this avatar, but it specifically speaks to the most marginalized member. This in turn allows the greatest number of your ideal audience to feel seen, heard, and understood by your marketing messaging.

Market Research to Identify Problems

I want to encourage you to take a close look at the demographic information you gather from your existing audience in the market research phase. Is it diverse? Does it represent your Inclusive ICA?

If not, that’s okay – that’s what Just Marketing is here for. The harsh reality is that the marketing status quo does not help us build inclusive audiences… we have to unlearn what we were taught to do and relearn the ethical and inclusive methods.

Building out your Inclusive ICA will be a great first step – along with then continuing to follow along with Just Marketing as we explore more ways to make your marketing and messaging more Just – so that you can attract the Inclusive Audiences you want to serve.

Recap

  • Using yourself as the basis for your ICA can lead to assumptions about your target audience, a limited understanding of their unique needs and wants, and an ICA that is not inclusive of your actual target market and/or the target audience you aspire to reach.
  • By conducting research and creating a detailed profile of your Average ICA and then leveraging that information during the creation of your Inclusive ICA and then centering the most marginalized member of your audience, you’re setting yourself up to speak to a diverse and inclusive audience.
  • As your business grows and you learn more about your target market, it's important to keep revisiting and updating your ICAs to make sure they’re always up to date and truly represent the people you want to reach.

By understanding the unique needs and wants of your target audience, you can create effective marketing strategies, increase the likelihood of making a sale and building a loyal customer base… all while making people feel seen, heard, and understood. While making the world a better place.

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Categories: All Categories, Just Marketing®

Tags: Accessible Marketing, Blogging Strategy, Core Content, Ethical Marketing, Featured Content, Inclusive Marketing, Increase Targeted Website Traffic, Podcast Marketing, Promotional Content, Social Media Strategy, Values-Aligned Promotions, Video Marketing

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Ahh, July - the month of sunny skies, sizzling bar Ahh, July - the month of sunny skies, sizzling barbecues, and celebrations that remind us how far we’ve come and how far we still have to go. 

Whether it’s gathering with loved ones, reflecting on history, or simply soaking up summer vibes, July is packed with opportunities to honor progress and create connection.

Here are some of the standout moments to celebrate this month:

Disability Pride Month (All July) - July marks Disability Pride Month, a time to celebrate the contributions, resilience, and strength of the disability community. It’s also a moment to reflect on accessibility and inclusivity, ensuring everyone has a seat at the table - because true freedom includes everyone.

Independence Day (July 4) - For many in the U.S., July 4th is about fireworks, flag-waving, and grilled everything. But it’s also an opportunity to reflect on what freedom truly means - and who still fights for it. This year, consider celebrating not just with sparklers but with meaningful action toward justice and equity.

Nelson Mandela International Day (July 18) - This global observance honors the legacy of Nelson Mandela, reminding us all to take action and inspire change. Whether it’s through acts of service, education, or reflection, it’s a call to live out his message of equality, dignity, and peace.

Now, let’s talk marketing…

July is about freedom, connection, and celebration - so let your content reflect that! Share stories of resilience and progress, highlight the importance of accessibility, and celebrate the diversity that makes communities thrive.

My Diverse and Inclusive Holidays guide is here to help you celebrate this month and every month. It’s packed with holidays and observances to keep your marketing aligned with your values and impactful for your audience.

Download it Here: CelebrateOnSocial.com 

July reminds us that while we celebrate milestones, the work toward justice, inclusivity, and connection never stops. 

Which holiday or observance will you be honoring this month?
Ever been accused of something you know isn’t tr Ever been accused of something you know isn’t true - but it still hits you in the gut anyway?

That happened to me this week... Someone suggested I only participate in volunteer work to “pad my resume.”

Not because I care.
Not because I want to help.
Not because I believe in collective liberation.
Just… for appearances.

And listen, I know who I am. I know my intentions. I know my actions.
But it still hurt. Deeply.

It got me thinking about how accusations of being “performative” get tossed around - especially in justice work - and how complicated that can feel.

Sometimes, people call out genuine harm. That’s necessary.
But sometimes, people project.

They say things that reveal more about their own wounds, fears, or insecurities than about the person they’re targeting.

And that’s what I suspect happened here.

Here’s what I want to say: Doing good shouldn’t require perfection.

It’s okay to learn publicly. To get better. To show up while still figuring things out.

And accusing someone of being performative without any conversation? That’s a fast way to shut down the very actions we claim to want more of.

Let’s normalize asking better questions:

“What inspired you to get involved in this?”
“How do you stay accountable to the communities you’re supporting?”
“How can we do this work together in a way that feels real and rooted?”

We don’t build movements by assuming the worst of each other.
We build them through trust, curiosity, and a shared commitment to justice.

So yeah, it hurt.

But I’m still here. Still learning. Still volunteering. Still believing that doing good is worth it - even if someone misreads my intentions.

If you've ever felt misunderstood or misjudged in your activism or community work... you're not alone.

Let’s give each other grace and hold each other accountable, with compassion.

ID: I stand against a brick wall, smiling and looking to the side. My long pink hair is pulled to one side, and the rest of my hair is shaved. I wear pink glasses, a green shirt that reads “You’re Probably DEI Too,” dark jeans, and have a colorful glow worm tattoo on my forearm.
Holidays aren’t just dates on a calendar - they’re stories, expressions of identity, and powerful reminders of cultural heritage. 

For marginalized communities, holidays often serve as a way to preserve culture and push back against erasure.

- Juneteenth (June 19: A celebration of Black freedom and resilience, honoring the end of slavery in the U.S. while reflecting on the ongoing fight for justice.

- Pride Month (June): A global movement that celebrates LGBTQIA+ identities and the courage to live authentically, rooted in the legacy of resistance at Stonewall.

- Indigenous Peoples’ Day (June 21, Canada): Acknowledging the histories and contributions of Indigenous communities, countering centuries of colonization and cultural suppression.

When we recognize these holidays, we’re not just celebrating - we’re standing in solidarity with the communities that keep these traditions alive.

Want to make your marketing more inclusive and thoughtful year-round? 

My free resource, Diverse and Inclusive Holidays, includes over 400 holidays to help you honor cultural identity and celebrate intersectionality in meaningful ways.

Download now: CelebrateOnSocial.com

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #Holidays #DaysOfTheYear #June2025 #June
Marketing metrics can feel overwhelming... But the Marketing metrics can feel overwhelming...
But they don’t have to be.

Here’s your streamlined formula for tracking success - without losing your mind:

1. Use simple tools
No fancy dashboards required. Free + easy works.

2. Focus on important metrics
Not everything matters. Measure what moves the needle.

3. Adopt a growth mindset
Every number teaches you something - even when it’s lower than you hoped.

That’s the magic formula.
Not perfection. 
Not spreadsheets galore.

Just clarity → action → adjustment → repeat.

You are already capable of creating marketing strategies that feel aligned, ethical, and sustainable.

Tracking your data (in a way that works for you) is simply the next step toward that vision.

Dive deeper into exactly how to do this without stress: MegBrunson.com/marketing-data 

What questions do you have about tracking data?

ID: Infographic titled ‘Simple Strategies for Tracking and Analyzing Marketing Data.’ Three tips are highlighted: ‘Use simple tools, Focus on important metrics, and Adopt a growth mindset.’ At the bottom, two illustrated characters stand beside charts, graphs, and a giant smartphone displaying marketing icons. Background features a pink and purple gradient with abstract data visuals.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Permission granted to stop doing all the things. Permission granted to stop doing all the things.

Consistency in marketing isn’t about hustling harder.
It’s about creating rhythms that respect your capacity.

Here’s your gentle guide to staying consistent without burning out:

Weekly Tracking = Light touch
Check in. Observe. No need for drastic shifts yet.

Monthly Reviews = Deeper reflection
Notice trends, assess what’s aligned, and celebrate wins.

Quarterly Deep Dives = Strategic adjustment
Zoom out. Refresh your goals + strategies intentionally.

That’s it. No daily stress. No pressure to pivot every second.
Sustainable marketing is about pacing yourself.

It’s about systems that fit you, not forcing yourself to fit the system.

I break down exactly how to do this - ADHD-friendly and overwhelm-free - at MegBrunson.com/marketing-data 

I’m curious: How do you currently check in with your marketing?
Weekly, monthly, or when you remember? 
Share below - no judgment!

ID: Infographic titled ‘Staying Consistent Without Burnout.’ Subtitle reads ‘Setting Realistic Goals for Tracking and Reviewing.’ Three sections are shown: ‘Weekly Tracking, Monthly Reviews, and Quarterly Deep Dives,’ each with corresponding icons. Background features a purple gradient with a subtle bar chart graphic.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Pride month is all about celebrating authenticity, Pride month is all about celebrating authenticity, honoring identity, and continuing the fight for justice — in whatever way feels right for you.

Whether you’re out and loud, quietly reflective, or somewhere in between, your presence matters.

I’ve found myself in the comments on some local Pride posts this week… and whew... alongside the joy and support, there’s still so much ignorance and hate.

So, if you need this reminder too:

— You’re allowed to protect your peace.
— You don’t have to engage with every hater or hot take.
— You get to show up in ways that honor your energy and boundaries.

And (for my fellow Handmaid's Tale fans): "Nolite te bastardes carborundorum!"

This Pride Month (and always), hold your head high, set the boundaries you need, and know that your existence is already a form of resistance.

You’re doing enough.
You are enough. 💕

ID: I stand joyfully with my arms raised in front of a colorful mural and yellow building. The mural features a woman with a winged headdress, orange flowers, and a vintage typewriter. Above, a rainbow pride flag hangs from a window. My black shirt reads “Justice is my love language,” and I'm wearing pink shoes.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
If numbers make your brain say "nope" - this post If numbers make your brain say "nope" - this post is for you!

Tracking your marketing analytics is easier than you think (especially with ADHD-friendly hacks like these):

1. Set a Regular Check-In.
Block 30 minutes monthly. That’s it. No more, no less.

2. Automate Where Possible.
Let reports land in your inbox so you don’t have to chase them.

3. Create a “One-Pager” Dashboard.
Ditch complicated spreadsheets. Stick to essentials.

4. Use Color-Coded Categories.
Visual cues mean easy organization and quick insights.

5. Visualize with Charts.
Bar and pie charts make trends pop (and feel less boring).

6. Find an Accountability Partner.
Share your check-ins for extra motivation (and less procrastination).

Want more ADHD-friendly marketing tips? Visit MegBrunson.com/marketing-data for practical strategies that actually work.

Which of these 6 tips do you want to try first? 

ID: Infographic titled ‘ADHD-Friendly Strategies for Tracking Analytics.’ Six tips are listed: 1) Set a Regular Check-In Schedule, 2) Automate Where Possible, 3) Create a ‘One-Pager’ Dashboard, 4) Use Color-Coded Categories, 5) Create Visual Charts, and 6) Leverage Accountability Partners. Background has a soft pink and purple gradient with magnifying glass and chart illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
June is here, and it’s bringing sunshine, celebr June is here, and it’s bringing sunshine, celebration, and a whole lot of love. 

From honoring history to celebrating identity, this month is all about lifting each other up and leaning into the joy that comes with being unapologetically yourself. 

Whether you’re waving a rainbow flag or reflecting on the power of connection, June reminds us to celebrate humanity in all its forms.

Here’s a glimpse of the celebrations and observances that make June shine:

Pride Month (All June) - Pride Month is a time to honor the LGBTQIA+ community, celebrate progress, and recommit to the work that’s still needed for equality. It’s about joy, resilience, and making space for everyone to be their authentic selves. (Pro tip: Support LGBTQIA+ creators and businesses this month - and every month!)

World Environment Day (June 5) - This day is all about taking action to protect the planet we call home. Whether it’s reducing waste, planting trees, or educating others about sustainability, every small step adds up. 

Father’s Day (June 15) - From teaching life lessons to the perfect dad jokes, Father’s Day is a time to celebrate the people who’ve shaped us with love, guidance, and maybe a little grilling expertise. (Pro tip: Be sensitive - this day can be complicated for some, so focus on inclusivity in your messaging.)

Juneteenth (June 19) - Also known as Freedom Day, Juneteenth marks the end of slavery in the United States. It’s a day to honor the resilience and contributions of Black Americans, reflect on history, and commit to creating a more just future.

June offers endless opportunities to create content that matters. It’s a time to amplify voices, build connections, and create impact.

My Diverse and Inclusive Holidays guide is here to help you plan content that’s thoughtful, authentic, and inclusive - not just in June, but all year long. It’s packed with holidays, observances, and ideas to keep your marketing fresh and meaningful.

CelebrateOnSocial.com 

June is a celebration of progress, resilience, and connection. 
Which observance resonates most with you this month?
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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