Marketing Confidence

Text 'The Mind Game Behind Pricing - Anchoring - And How to Use It Without Being Manipulative.' The word 'Anchoring' is prominently displayed above a large stylized anchor. Above the anchor is a price tag with a dollar sign. The background has a soft pink watercolor texture.

Anchoring: The Mind Game Behind Pricing (And How to Use It Without Being Manipulative)

Two price tags are shown on a pink-striped background. One tag displays '$19.99' with '.99' in pink, while the other shows '$297' with the '7' in pink. Below them, bold purple and pink gradient text reads 'Charm Pricing'. Smaller black text underneath states 'The truth behind price tags ending in .99s and 7s'.

Charm Pricing: The Truth Behind Price Tags (And How To Price Your Offers)

Title: ‘The decoy effect, also known as the asymmetric dominance effect.’ Centered beneath, a graphic shows three purple rectangles resembling product options, with the middle one larger and labeled: 'That ‘Good Deal’ Isn't Always Good for Your Values'. The background is a soft pink and purple gradient.

Decoy Effect: That ‘Good Deal’ Isn’t Always Good for Your Values

Title: ‘ADHD-Friendly Strategies for… Balancing Marketing & Business Operations.’ Below the text, a smiling cartoon brain in a meditative pose balances on a beam. On the left side is a phone with social media icons and a megaphone, representing marketing; on the right is a clipboard with checkmarks and a briefcase, symbolizing business operations. Purple background.

ADHD-Friendly Strategies for Balancing Marketing and Business Operations

Title: ‘Common Marketing Tactics to Avoid’ with large text below reading ‘Recognizing Exploitation in Marketing.' A stylized purple hand holds puppet strings attached to a marionette control bar, symbolizing manipulation. Background is a soft pink and purple gradient.

Common Marketing Tactics to Avoid: Recognizing Exploitation in Marketing

Marketing Automations for Neurodiverse Entrepeneurs: And Preserving the Human Touch

Title, ‘Hype vs Harm’ in bold white and purple text over a purple background with flames. A lightning bolt separates ‘Hype’ and ‘Harm.’ Below, an image of Alex Hormozi appears on a laptop screen holding his green book titled ‘$100M Money Models.’ Text below reads: ‘What the Alex Hormozi Launch Got Right – And Very Wrong.’

Hype v. Harm: What the Alex Hormozi Launch Got Right – And Very Wrong

A collage addressing backlash against an American Eagle ad campaign. A poster of actress Sydney Sweeney with the caption ‘Sydney Sweeney has Great Genes’ and ‘Genes’ altered to ‘Jeans.’ Overlay text reads ‘What American Eagle Got Wrong’ and ‘How Brands Should Respond To Backlash.’

When Brands Get Called Out: What American Eagle Got Wrong, and How Brands Should Respond to Backlash

Trend-Jacking with Integrity: What the Coldplay “Kiss Cam” Scandal Can Teach Us About Ethical Marketing

The large word 'values' is prominently displayed above the word 'vibes,' which is crossed out with a blue circle and slash. Below, text reads: 'Identifying Your Core Values And Putting Them to Work in Your Business.' Background is a pastel gradient with white stars.

Values, Not Vibes: Identifying Your Core Values and Putting Them to Work in Your Business

How to Batch Content Effectively (Even When You Struggle with Focus)

Marketing Representation Matters: How to Get It Right