Meg Brunson

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Beyond Metrics: Rethinking Social Media Marketing Success and Measuring the Impact of Inclusivity and Accessibility

In the world of social media marketing, it’s easy to get swept up in the race for likes, shares, and followers. These so-called “vanity metrics” dominate dashboards and strategy meetings, convincing us that bigger numbers always mean better results. But do they really tell the full story?

For mission-driven entrepreneurs and small businesses, success isn’t just about reach – it’s about resonance. It’s about creating meaningful connections with your audience, ensuring your content is accessible to everyone, and reflecting the inclusivity you value in your business. When we prioritize numbers over people, we risk alienating the very communities we aim to serve.

This blog is your guide to rethinking success in social media marketing. We’ll explore why traditional metrics fall short, how inclusivity and accessibility create deeper impact, and what you can measure instead to align your marketing with your mission. Let’s go beyond the numbers and uncover a better way to define success.

The Problem with Traditional Metrics

When it comes to evaluating social media success, metrics like likes, shares, and follower counts often steal the spotlight. These “vanity metrics” are easy to track and gratifying to see grow – but do they actually reflect meaningful progress?

Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

The truth is, vanity metrics only tell part of the story. Here’s why they fall short:

1. They Prioritize Quantity Over Quality

Vanity metrics measure surface-level engagement without revealing whether your audience is truly connected to your brand. A post might get hundreds of likes, but how many of those people are your ideal clients? How many took meaningful action – like visiting your website, signing up for your email list, or reaching out to learn more?

2. They Don’t Reflect Your Values

For businesses driven by justice, equity, diversity, and inclusion, success is about more than numbers. A million followers mean little if your content isn’t inclusive or accessible. Worse, chasing metrics can unintentionally lead to exclusionary practices, like ignoring accessibility features or defaulting to content that appeals to mainstream audiences rather than underrepresented groups.

3. They Encourage Performative Content

When numbers are the goal, it’s tempting to prioritize what will “go viral” over what aligns with your mission. This can lead to inauthentic or performative content that undermines your brand’s credibility and connection with your audience.

4. They Contribute to Burnout

The pressure to constantly grow your numbers can be exhausting, especially for neurodiverse entrepreneurs or small business owners juggling multiple roles. Social media starts to feel like a hamster wheel, leaving little room for creativity, innovation, or the deeper connections that truly matter.

The Cost of Focusing on the Wrong Metrics

When you measure success by metrics that don’t align with your mission, you risk losing sight of what truly matters: building a community that reflects your values, supports your goals, and amplifies your impact. The result? A social media presence that feels hollow – both to you and to your audience.

It’s time to rethink what success means in social media marketing. Next, we’ll explore how shifting your focus from vanity metrics to values-driven impact can transform the way you measure – and achieve – success.

Rethinking Success in Social Media Marketing

If vanity metrics don’t tell the full story, what does success look like in a social media strategy driven by inclusivity, accessibility, and authentic connections? It’s time to redefine success in terms that go beyond numbers and resonate with your values and mission.

A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

Values Over Virality

True social media success isn’t about how many people see your content – it’s about how your content makes people feel and what it inspires them to do. A smaller, engaged audience that aligns with your values can have far more impact than a massive following with little connection to your brand.

Ask yourself:

  • Does your content reflect your commitment to inclusivity and accessibility?
  • Are you creating value for your audience, or just aiming for visibility?
  • Do your interactions online mirror the respect and thoughtfulness your brand stands for?

Focus Areas for Inclusive Success

To build a social media strategy that aligns with your mission, prioritize these aspects:

  • Quality of Engagement: Instead of counting likes, look for meaningful comments and conversations. Are people asking thoughtful questions, sharing their own experiences, or showing genuine interest in your work?
  • Representation: Evaluate whether your content reflects diverse voices, perspectives, and stories. This includes featuring diverse imagery, amplifying underrepresented voices, and avoiding tokenism.
  • Audience Alignment: Who is engaging with your content? Focus on attracting followers who resonate with your mission, values, and offerings, even if the numbers are smaller.

The Ripple Effect of Inclusivity and Accessibility

An inclusive, accessible approach to social media creates a ripple effect:

  • It fosters trust and loyalty among your audience.
  • It helps you stand out as a brand committed to ethical practices.
  • It encourages others in your industry to prioritize inclusivity and accessibility, amplifying the impact of your efforts.

By redefining success, you can create a social media strategy that not only works but feels good to you and your audience. 

Measuring Inclusivity and Accessibility

Once you’ve redefined social media success to focus on inclusivity and accessibility, the next step is figuring out how to measure your impact. While traditional metrics may still play a role, they’re no longer the sole indicator of your progress. Instead, we’re looking for metrics and methods that reflect your values and resonate with your mission.

Tracking inclusivity and accessibility ensures that your marketing aligns with your values and helps you identify areas for improvement. It’s not just about checking boxes; it’s about creating meaningful experiences for your audience and fostering a sense of belonging.

Infographic with a purple gradient background titled ‘Just Marketing® Metrics to Track,’ featuring two illustrated characters smiling and waving. It lists ‘Inclusive Metrics to Track - Engagement Diversity, Feedback on Inclusivity, Representation Analysis’ and ‘Accessibility Metrics to Track - Adoption of Accessibility Features, Audience Retention, Positive Feedback.’

Inclusive Metrics to Track

These metrics focus on the diversity and inclusivity of your content and engagement:

  • Engagement Diversity: Are you receiving engagement (comments, likes, shares) from a range of people, including those from underrepresented groups?
  • Feedback on Inclusivity: Are people acknowledging your efforts to be inclusive in comments or direct messages? You might hear, “This post really spoke to me,” or “Thank you for representing my experience.”
  • Representation Analysis: Look at your content library. Does it feature diverse voices, perspectives, and imagery? Tools like content audits can help identify gaps.

Accessibility Metrics to Track

Accessibility ensures your content can be enjoyed by everyone, regardless of ability. Key metrics include:

  • Adoption of Accessibility Features: Are you consistently adding alt text to images, captions to videos, and ensuring readable color contrast?
  • Audience Retention: For videos or long-form content, are people staying engaged? A drop-off may indicate accessibility issues.
  • Positive Feedback: Do followers share that they appreciate your accessible practices? A simple “Thanks for using captions!” is a win.

Tools and Methods for Tracking

While some metrics can be tracked directly within social platforms, others require qualitative approaches:

  • Analytics Platforms: Tools like Google Analytics, social media insights, or third-party apps (e.g., Sprout Social) can provide data on audience demographics, behavior, and retention.
  • Surveys and Polls: Ask your audience directly about their experiences. Questions like, “How accessible do you find our content?” or “What can we improve to make our content more inclusive?” can yield valuable insights.
  • Focus Groups: Engage a small group of your audience for deeper discussions on how they perceive your content’s inclusivity and accessibility.
  • Content Audits: Regularly review your social media content to ensure you’re meeting accessibility standards and representing diverse voices.

While these metrics provide insight, remember to balance measurement with intention. Inclusivity and accessibility are long-term commitments that can’t always be quantified in the short term. Celebrate small wins, and stay focused on continuous improvement.

By tracking inclusivity and accessibility, you gain more than data – you gain clarity on how your social media efforts align with your mission.

Ethical and Practical Strategies for Improvement

Measuring inclusivity and accessibility is a crucial step, but how do you ensure your social media strategy consistently reflects these values? 

Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

Ethical Commitments to Guide Your Approach

Inclusivity and accessibility are ongoing commitments. Here are ways to stay aligned with your values:

  • Be Transparent: Share your process for creating accessible and inclusive content. Acknowledge missteps and commit to doing better.
  • Avoid Performative Actions: Inclusivity isn’t a trend – it’s a practice. Ensure your efforts are genuine and not just for show.
  • Amplify Others: Use your platform to elevate voices from underrepresented communities, giving credit where it’s due.

Steps to Foster Inclusivity

Inclusivity isn’t just about representation – it’s about fostering connection and belonging. Here’s how to incorporate it into your strategy:

  • Feature Diverse Voices: Share stories, quotes, or collaborations from people of different backgrounds, abilities, and experiences. Avoid tokenism by centering these voices authentically.
  • Use Inclusive Language:
    • Avoid gendered terms when unnecessary (e.g., say “folks” or “everyone” instead of “guys”).
    • Be mindful of idioms or phrases that might exclude or alienate certain groups.
  • Engage Your Audience: Ask questions that encourage diverse perspectives and show you value their input. For example: “What does inclusivity mean to you?”
  • Audit Representation: Regularly review your content to ensure it reflects the diversity of the community you serve.

Steps to Improve Accessibility

Making your content more accessible ensures that all members of your audience can engage with and benefit from your work. Start with these:

  • Use Alt Text for Images: Add concise, descriptive alt text to every image you post. This makes visual content accessible to people using screen readers.
  • Include Captions on Videos: Whether live or pre-recorded, captions are essential for people who are deaf, hard of hearing, or in sound-sensitive environments.
  • Choose Accessible Design:
    • Use high-contrast colors and readable fonts.
    • Avoid overly busy layouts that can overwhelm neurodiverse audiences or those with visual impairments.
  • Test for Accessibility: Tools like WAVE can help you audit your content.

Start Small and Scale Up

Trying to do everything at once can be overwhelming. Begin with one or two changes that feel manageable, such as adding captions to videos or auditing your visuals for representation. Build from there as your capacity grows.

Remember, inclusivity and accessibility are ongoing practices, not destinations. Consistent effort, reflection, and learning will ensure your social media strategy continues to align with your mission and values. Your audience will feel it – and so will your impact.

Next Steps

A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

Success in social media marketing is about so much more than chasing likes, shares, and followers. It’s about creating a space where your audience feels seen, valued, and included. By redefining success to prioritize inclusivity and accessibility, you’re doing more than marketing – you’re making a meaningful impact.

By shifting your focus from vanity metrics to values-driven goals, you unlock the potential to build genuine connections and foster a community that aligns with your mission. This isn’t just good for your brand – it’s good for the world. Small steps, like adding alt text, amplifying diverse voices, and tracking feedback on your inclusivity efforts, can lead to big changes.

Remember, the journey toward Just Marketing® is ongoing. It’s about progress, not perfection. Celebrate your wins, learn from your missteps, and stay committed to the work.

Ready to get started? 

The Just Marketing® Checklist is a great place to start!

Categories: All Categories, Just Marketing®

Tags: Accessible Marketing, Avoiding Burnout, Ethical Marketing, Inclusive Marketing, Increase Brand Awareness, Increase Engagement, Marketing Clarity, Marketing Productivity, Overcome Marketing Overwhelm, Simplified Marketing Systems, Social Media Strategy, Values-Aligned Promotions

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

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You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

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For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

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You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

ID: I am smiling with my long pink hair pulled to one side, wearing pink glittery glasses and a bright pink T-shirt that repeatedly says "Abortion is Healthcare " in white text. I'm standing in front of a wall made of glass blocks.

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Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

ID: Infographic with a purple gradient background titled ‘Just Marketing® Metrics to Track,’ featuring two illustrated characters smiling and waving. It lists ‘Inclusive Metrics to Track - Engagement Diversity, Feedback on Inclusivity, Representation Analysis’ and ‘Accessibility Metrics to Track - Adoption of Accessibility Features, Audience Retention, Positive Feedback.’

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What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

ID: A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

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Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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