Meg Brunson

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Empower Your Audience with Educational Content

That Builds Trust and Provides Value

What if your content could solve problems for your audience, position you as the go-to expert in your niche, and make their lives easier today?

Here’s the truth: educational content is one of the most powerful tools in your content marketing toolbox. It teaches, inspires, and supports your audience while simultaneously building trust and credibility. When done right, it’s not about overwhelming your audience with too much information or making them reliant on your expertise—it’s about empowering them to solve their own challenges and take meaningful action.

By the end of this post, you’ll understand how to create, plan, and analyze educational content that aligns with your values and connects authentically with your audience. Get ready to transform your content strategy and make a lasting impact.

What Is Educational Content?

"Educational Content" with two sections underneath: "What it is" (listing how-to guides, tutorials, infographics, and actionable advice) and "Why it works" (highlighting benefits like building authority, enhancing engagement, attracting an audience, and driving traffic). Visual elements include a 3D illustration of a handshake with a checkmark and an open book with a play button.

Educational content is all about teaching or informing your audience in a way that helps them solve a problem, learn something new, or make an informed decision. At its core, educational content empowers your audience by providing real value—and when you consistently deliver this value, you establish yourself as a trusted authority in your niche.

This type of content can take many forms, such as:

  • How-to guides or tutorials: Step-by-step instructions to tackle a challenge.
  • Infographics: Visually engaging summaries of complex ideas.
  • Webinars or workshops: Interactive sessions to deep-dive into key topics.
  • Social media tips and carousels: Bite-sized, actionable advice for quick wins.

Why does educational content work so well?

  1. It Builds Authority: Sharing your expertise demonstrates that you know your stuff, positioning you as the go-to person in your field.

  2. It Provides Real Value: When your audience feels supported and empowered, they’re more likely to trust and engage with your brand.

  3. It Enhances Engagement: Content that teaches and inspires sparks conversations, shares, and saves.

  4. It Attracts and Retains an Audience: By solving problems and addressing questions, you’ll naturally draw in the right people—and keep them coming back.

  5. It Supports Customer Decision-Making: Helping your audience understand their options makes them more confident in choosing your products or services.

  6. It Drives Traffic and Leads: Educational content often leads readers to explore your website, download resources, or join your email list, turning curiosity into connection.

From an ethical perspective, educational content isn’t about creating dependency or overwhelming your audience with jargon. Instead, it’s a tool to empower them. Think of it as planting seeds: when you help your audience grow their knowledge, they’re more likely to trust and invest in you when they’re ready for additional support.

Whether you’re sharing how-to tips, diving into industry trends, or answering common questions, educational content has the potential to be a game-changer in your content marketing strategy. It’s not just about teaching; it’s about inspiring and connecting authentically.

How to Plan Educational Content

"How to Plan Educational Content." A 3D illustration of an open book with a glowing lightbulb is positioned at the top. Below, three circular steps with gradient backgrounds outline the planning process: 01 - Identify Your Audience’s Challenges, 02 - Align with Your Expertise, and 03 - Create a Mix of Evergreen and Timely Topics. Arrows connect the steps in a flowchart style.

Creating impactful educational content starts with a solid plan. By understanding your audience’s needs, aligning with your expertise, and strategically choosing topics, you can produce content that resonates, empowers, and drives meaningful engagement.

Step 1: Identify Your Audience’s Challenges (aka Pain Points)

The first step in planning educational content is understanding the challenges your audience faces. What keeps them up at night? What questions do they ask repeatedly? These are the areas where your content can provide real value.

  • How to discover their challenges:
    • Conduct audience research through surveys or polls.
    • Keep a running list of FAQs from your clients.
    • Pay attention to comments or DMs on social media.
  • Examples:
    • Challenge: Struggling clients lack clarity on goal-setting.
      Content Idea: The 5-Step Goal-Setting Framework Every Coach Needs to Share with Clients.

    • Challenge: Businesses struggle with client retention.
      Content Idea: How to Create a Client Onboarding Process That Builds Loyalty from Day One.

    • Challenge: Clients aren’t seeing the value in regular communication.
      Content Idea: The Weekly Check-In Template That Keeps Projects on Track and Clients Happy.

When you solve a problem your audience cares about, your content becomes indispensable.

Step 2: Align with Your Expertise

Educational content works best when it leverages your unique strengths and niche expertise. Focus on topics that showcase your skills and reflect the core values of your business.

  • How to Align Your Expertise:
    • List your top skills or areas of knowledge.
    • Cross-reference those skills with your audience’s needs.
  • Example:
    • Business Coach Expertise: Helping small businesses grow sustainably.
      Content Idea: 3 Low-Stress Systems to Streamline Your Business Operations and Reclaim Your Time.

    • DEI Consultant Expertise: Building inclusive workplace cultures.
      Content Idea: The Inclusive Language Guide: 10 Phrases to Strengthen Workplace Communication.

    • Virtual Assistant Expertise: Managing schedules and productivity.
      Content Idea: 5 Productivity Hacks to Help Your Clients Stay Organized and On Time.

By centering your expertise, you’ll attract an audience who aligns with your approach and is eager to learn from you.

Step 3: Create a Mix of Evergreen and Timely Topics

A balanced content strategy includes both evergreen and timely topics. This mix ensures your content remains relevant over time while addressing current trends and events.

  • Evergreen Content: Timeless resources that remain valuable year-round.
    • Examples:
      • How to Use Hashtags for Small Business.
      • How to Structure a Discovery Call That Converts Without Feeling Salesy.
      • How to Audit Your Business Processes for Long-Term Growth.
      • The Client Feedback Framework: How to Use Testimonials to Grow Your Business.
  • Timely Content: Trend-focused resources tied to a moment in time.
    • Examples:
      • 2025 Social Media Best Practices.
      • 2025 Trends Every Life Coach Needs to Know to Attract New Clients.
      • How New Data Privacy Laws Will Impact Your Consulting Contracts in 2025.
      • 3 Ways to Prep Your Business for Black Friday as a Service Provider.

Tip: Aim for a 70/30 mix—70% evergreen and 30% timely—to maximize the longevity of your content while staying up-to-date.

Pulling It All Together

With these three steps—identifying pain points, aligning with your expertise, and balancing evergreen and timely topics—you’ll have a clear roadmap for planning educational content that delivers real value. This process ensures you’re not just throwing content out into the void but creating intentional, impactful resources that your audience will appreciate.

Best Practices for Creating Educational Content

"Best Practices for Creating Educational Content." Below, three rectangular sections each contain an icon and a best practice: 01 - Make It Actionable (a hand pointing at a laptop screen), 02 - Break It Down (a downward arrow), and 03 - Make It Inclusive and Accessible (an icon of a person connecting with other people). The Just Marketing® logo is positioned at the bottom.

Once you’ve planned your educational content, the next step is to create resources that are engaging, actionable, and accessible. Here are some best practices to ensure your content resonates with your audience while reflecting your values.

Tip 1: Make It Actionable

Your audience should walk away from your content feeling empowered to take immediate action. Break down complex ideas into simple, clear steps they can implement right away.

  • How to Apply This:
    • Provide checklists, templates, or step-by-step instructions.
    • Include examples that show how your audience can apply the content to their own situation.
  • Example: If you’re a parenting coach, create a resource like “3 Easy Steps to Decrease Bedtime Battles Tonight.”

Pro Tip: End your content with a “next step” suggestion, such as completing a small task or downloading a related resource.

Tip 2: Break It Down

Dense or overly complicated content can overwhelm your audience. Make your content more digestible by breaking it into smaller, manageable pieces.

  • How to Apply This:
    • Use visuals like infographics or diagrams to simplify concepts.
    • Write in short paragraphs and use bullet points to organize key takeaways.
  • Example: A business coach could turn a blog post like “How to Scale Your Business in 12 Months” into:
    • An infographic summarizing the 12-month roadmap.
    • A carousel post for Instagram with one tip per slide.
    • A webinar diving into each phase.

Pro Tip: Always prioritize clarity over jargon. Your goal is to make your audience feel confident and informed, not overwhelmed.

Tip 3: Make It Inclusive and Accessible

Educational content should serve as many people as possible, regardless of their background, abilities, or language proficiency.

  • How to Apply This:
    • Use plain, inclusive language that avoids jargon or complex terminology.
    • Add accessibility features like captions on videos, alt text for images, and transcripts for audio content.
    • Consider cultural and contextual differences when addressing topics.
  • Example: A DEI consultant might create a guide like “5 Inclusive Team-Building Activities for Remote Teams” and ensure the examples apply to global teams with varying time zones and cultures.

Pro Tip: Test your content for readability using tools like Hemingway App and ensure it meets accessibility standards like WCAG – The Just Marketing Checklist is also a great resource that simplifies the process.

By following these best practices, your educational content will not only deliver value but also reflect your commitment to ethical, inclusive, and accessible marketing. When your audience feels supported and empowered by your content, they’ll naturally see you as a trusted expert—and they’ll keep coming back for more.


How to Repurpose Educational Content

"Save Time & Amplify Impact by Repurposing Educational Content." Four steps with icons: 1 - Start with a Core Piece of Content (puzzle piece icon), 2 - Adapt for Different Formats (play button on a document icon), 3 - Lead Into Other Types of Content (a hand pointing at a computer screen with various content icons), and 4 - Build a Content Library for Easy Access (a file folder icon).

Creating educational content takes time and effort, so why not maximize its impact? Repurposing allows you to transform one piece of content into multiple formats, reaching new audiences and extending its lifespan. Here’s how to do it effectively:

Step 1: Start with a Core Piece of Content

Choose a high-value piece of content as your foundation. This could be a blog post, podcast, webinar, or a video. From there, you can break it into smaller pieces or reformat it for different platforms.

  • Example:
    A business coach creates a blog post titled “How to Build a Morning Routine for Success.”
    • Repurpose into:
      • An Instagram carousel with each slide showcasing one step.
      • A YouTube video or Instagram Reel with quick tips from the blog.
      • A LinkedIn article summarizing the blog with a professional tone.
      • An email to your subscribers featuring the main takeaways.

Pro Tip: Always include a call-to-action (CTA) in every format, such as directing readers to download a free resource or join your membership.

Step 2: Adapt for Different Formats

Each platform has unique strengths, so tailor your content to fit. Focus on the audience’s behavior and preferences on that channel.

  • How to Adapt:
    • Visual Formats: Turn how-to guides or tips into Instagram carousels or Pinterest graphics.
    • Interactive Formats: Host a Q&A or webinar on the same topic.
    • Bite-Sized Formats: Break a long article into a series of short social media posts.
  • Example:
    A DEI consultant publishes a guide on “Inclusive Leadership Practices.”
    • Repurpose into:
      • A LinkedIn post highlighting three practices with commentary.
      • A downloadable checklist for your website.
      • A podcast episode discussing how to implement those practices.

Pro Tip: Use Canva templates to streamline creating visual assets for repurposing.

Step 3: Use Educational Content to Lead Into Other Types

Repurposed educational content can serve as the gateway to other content types, such as promotional or engagement-focused pieces.

  • How to Transition:
    • Link educational content to a related free resource or product offer.
    • Use a blog post to drive email list sign-ups with a compelling lead magnet.
    • Turn FAQs into short videos that promote upcoming services or products.
  • Example:
    A virtual assistant shares a YouTube tutorial titled “How to Set Up Your Email Automation.”
    • At the end, include a CTA like: “Want to save time? Download my free email automation checklist!”
    • Later, promote your email automation services in a follow-up email sequence.

Step 4: Build a Content Library for Easy Access

Repurposing isn’t a one-time activity—it’s an ongoing strategy. Keep track of your core content and how you’ve repurposed it so you can refresh and reuse it later.

  • Example:
    Store all your educational content in a tool like Trello or Airtable, categorizing it by topic and format. This makes it easy to revisit and repurpose as your audience grows or your business evolves.

Pro Tip: Schedule periodic audits of your content library to identify pieces that can be updated or reused.

Repurposing educational content not only saves you time but also amplifies your reach. By sharing your message across multiple formats and platforms, you’re ensuring it reaches the right people at the right time—without constantly reinventing the wheel.


Measuring Success

"Measuring Educational Content Success." Four key measurement strategies are visually represented with icons: 1 - Track Engagement Metrics (chart with magnifying glass), 2 - Measure Website Traffic and Click-Throughs (speedometer), 3 - Monitor Leads and Conversions (magnet attracting people), and 4 - Look Beyond the Numbers (computer screen with analytics).

Creating educational content is only half the equation—you also need to evaluate how it’s performing. Tracking the right metrics will help you understand what resonates with your audience, refine your strategy, and maximize your impact. Here’s how to measure the success of your educational content:

Step 1: Track Engagement Metrics

Engagement is a key indicator of how well your content connects with your audience. High engagement means your audience finds value in what you’re sharing.

  • What to Look For:
    • Likes, comments, and shares on social media posts.
    • Saves or pins (e.g., on Instagram or Pinterest).
    • Direct messages or responses from your audience.

Pro Tip: Pay attention to qualitative feedback, such as comments or DMs, which can offer deeper insights than numbers alone.

Step 2: Measure Website Traffic and Click-Throughs

Educational content often directs your audience to your website or specific resources. Monitoring these metrics shows how effectively your content drives action.

  • What to Look For:
    • Website visits from content links.
    • Click-through rates (CTRs) on CTAs.
    • Time spent on the page (a higher duration means your content is engaging).

Pro Tip: Use tools like UTM codes to track where your traffic is coming from and refine your promotional strategy accordingly.

Step 3: Monitor Leads and Conversions

One of the main goals of educational content is to build trust and guide your audience toward taking the next step—whether that’s signing up for a resource, joining your email list, or purchasing a service.

  • What to Look For:
    • Number of downloads or sign-ups for free resources.
    • Growth in email subscribers or leads generated.
    • Conversion rates on offers linked to educational content.

Pro Tip: Pair your educational content with a strategic CTA to make it easy for your audience to take action.

Step 4: Look Beyond the Numbers

Metrics are important, but success isn’t just about data. Educational content builds relationships, trust, and goodwill over time. Sometimes, the most valuable feedback comes from personal interactions or long-term audience engagement.

  • How to Measure Qualitative Success:
    • Do you receive messages like, “Your post helped me solve this problem,” or, “I love how much I learn from your content”?
    • Are clients or leads mentioning your content during consultations or calls?
    • Are you building a community of engaged followers who resonate with your values?

Pro Tip: Keep a file of positive feedback or testimonials—it’s a great way to remind yourself of the impact you’re making, even if growth feels slow.

By measuring both quantitative and qualitative success, you’ll have a holistic view of how your educational content performs. Use these insights to double down on what works, refine what doesn’t, and continue creating content that empowers and inspires your audience.

Next Steps

A vibrant pink-to-purple gradient background features the Just Marketing® logo at the top. Inside a white text box: “Educational content is one of the most powerful tools in your content marketing toolbox. It’s about empowering your audience to take action, solve problems, and see you as a trusted partner in their journey." A large orange light bulb, and a 3D thumbs-up icon.

Educational content is a game-changer for entrepreneurs who want to serve their audience, build trust, and establish authority. It’s not just about sharing what you know—it’s about empowering your audience to take action, solve problems, and see you as a trusted partner in their journey.

By creating content that is actionable, inclusive, and tailored to your audience’s needs, you can make a meaningful impact while growing your business. Remember: educational content doesn’t have to be overwhelming or complicated. Start small, focus on quality over quantity, and always prioritize value.

Choose one topic your audience struggles with and create a piece of educational content this week. Whether it’s a quick Instagram post with tips or a detailed blog, you’ll be taking a step toward building deeper connections with your audience.

If you’re looking for guidance and inspiration, join my Content Marketing Membership! With weekly prompts, resources, and a supportive community, you’ll have everything you need to show up consistently and confidently.

Check out the other blog posts in this series:

  • What to Post on Social Media
  • Showcase Credibility Content Without Feeling Like You’re Bragging
  • Spark Meaningful Interactions and Relationships with Engaging Content
  • Increase Your Income with Promotional Content That Doesn’t Feel Salesy
  • Connect With Your Audience Authentically Through Holiday Content

Categories: All Categories, Content Marketing

Tags: Accessible Marketing, Content Repurposing, Core Content, Ethical Marketing, Inclusive Marketing, Increase Brand Awareness, Marketing Clarity, Marketing Productivity, Simplified Marketing Systems, Social Media Strategy

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Marketing busy work feels productive, but often ke Marketing busy work feels productive, but often keeps you stuck. 

You’re crossing tasks off your list, but are they driving your business forward or just filling time (and draining your energy)?

If you’ve ever found yourself lost in the cycle of doing “all the things” but seeing little real progress - you’re not alone.

Especially for entrepreneurs with ADHD - the dopamine hit from "quick wins" can make busy work incredibly tempting… but ultimately unsatisfying.

I just dropped a new blog post where I break down exactly how to escape the marketing busy work trap with 5 ADHD-friendly strategies. 

These are simple, actionable, and kind to your brain (because hustle culture can take a seat).

— Reset your focus
— Align your actions with your true goals
— Say NO (strategically!)
— And much more...

If you’re ready to stop spinning your wheels and start making meaningful marketing moves: MegBrunson.com/marketing-busy-work 

Question for you: What’s one marketing task that eats up your time but doesn’t really move the needle? 
(Let’s get honest + support each other in the comments!)

ID: Text: ‘Break Free from Marketing Busy Work,’ with ‘Break Free from’ and ‘Busy Work’; in white text on purple rectangles, and ‘Marketing’ in large white letters. Gradient background in pink, purple, and light blue tones with the Just Marketing logo at the top.

  #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
New photo alert! I’m popping in with a little h New photo alert!

I’m popping in with a little hello and (re)introduction - because it’s always evolving over here and it feels so good to show up with photos that reflect this version of me.

In case we haven’t met yet (or you’re new here 👋)…

I’m Meg - champion of ethical, inclusive, accessible, ADHD-friendly marketing that feels as good as it works.

I support mission-driven entrepreneurs in ditching manipulative tactics so they can show up consistently, authentically, and in alignment with their values.

I recently had new headshots taken (and I’m kinda obsessed 🥰). You’ll be seeing them more often as I weave them into my content, but if you’re curious, you can sneak a peek at more over on my website: MegBrunson.com

I’m so grateful you’re here - please say hi in the comments and share what brought you to my little corner of the internet! 

ID: Meg Brunson, with bright pink hair and colorful glasses smiling confidently in front of a mural with abstract and winged designs. They wear a black T-shirt that reads "Justice is my love language," with "love" in red script and the rest in white text. One hand is on their hip, and the background is light yellow with painted artwork.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
If you’re ready to rethink the way you write, sp If you’re ready to rethink the way you write, speak, and connect, this is for you!

Each slide breaks down simple swaps that create safer, more welcoming spaces... so, start swiping!

Language isn’t about perfection - it’s about presence, compassion, and growth.

It's time to increase your impact and make your content more inclusive, accessible, and ethical!

Save this post or check out the full blog for even more real-world examples and alternatives: MegBrunson.com/inclusive-language-guide/

Slide 1: Inclusive Language Matters. Small Shifts, Big Impact. Inclusive language helps people feel seen, respected, and valued. Swipe through for real-life examples and alternatives.
Slide 2: Prioritize Gender-Inclusive Language. When in doubt, go gender-neutral.
Slide 3: Ditch Outdated & Offensive Terms. Language evolves — let’s evolve with it.
Slide 4: Avoid Assumptive Language. Assumptions can exclude - inclusive language invites everyone in.
Slide 5: Rethink Ableist Language. Words shape perceptions - let’s reduce stigma, not reinforce it.
Slide 6: Watch for Cultural Appropriation. Some words hold sacred cultural meaning. If it’s not your culture, choose a more accurate alternative.
Slide 7: Question Normative Language. Encourages centering people, not circumstances.
Slide 8: Be Trauma-Informed. Intent matters - and so does impact. Avoid violent language and phrases with racist or exclusionary histories.
Slide 9: Words Have Power. Let’s use them to build a more inclusive, respectful, and accessible world one marketing campaign at a time. Save this post for reference and Share it with your team. Learn more about Just Marketing: MegBrunson.com.

#JustMarketing #EquityForAll #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
May has arrived, and it’s bringing all the vibes May has arrived, and it’s bringing all the vibes - longer days, blooming flowers, and a calendar full of moments that matter. From honoring legacies to celebrating new beginnings, this month is a reminder that growth and gratitude go hand in hand.

Here are some highlights from this beautiful month:

Asian American and Pacific Islander Heritage Month (All May) - This month is all about celebrating the diverse cultures, histories, and contributions of the AAPI community. From trailblazing leaders to everyday heroes, it’s a chance to amplify stories that deserve to be heard - not just in May but all year round.

Mother’s Day (May 11) - Let’s hear it for the moms, mother figures, and caretakers who make the world go ’round. Whether it’s a biological mom, chosen family, or a community of support, Mother’s Day is a time to honor the love and strength that shape us. (Pro tip: Be sensitive - this day can be complicated for some, so focus on inclusivity in your messaging.)

Memorial Day (May 27) - In the U.S., this day honors those who have lost their lives in military service. It’s a solemn occasion to reflect on sacrifice, honor legacies, and support those who serve and their families.

Now, let’s talk marketing…

May is bursting with opportunities to connect with your audience in meaningful ways.

Not sure where to start? My Diverse and Inclusive Holidays guide is your go-to resource for planning content that resonates with your audience while honoring the beauty of diversity all year long.

Grab it Here: CelebrateOnSocial.com 

May reminds us that growth, gratitude, and celebration are deeply intertwined. 
Which holiday or observance will you be honoring this month?
Have you ever been searching for something and got Have you ever been searching for something and gotten totally distracted by the hilarious things predictive text suggests

Over the weekend, I was Googling something and saw this gem pop up...

Apparently, summoning a lemon is a common concern these days 😂

Speaking of predictive text... if you’re struggling to come up with FAQs for your content (like social posts, blogs, emails, etc.), predictive text is a goldmine.

Here’s the deal:

Google, YouTube, and Pinterest are all search engines that offer predictive text suggestions. Just start typing a question related to your topic or niche, and see what suggestions pop up. These suggestions are based on what real people are actually searching for. You can use them to create social posts, blog topics, lead magnets, or answer common client questions.

How to do it:
1. Go to Google, YouTube, or Pinterest.
2. Start typing “how do I [insert topic]” or “what do I do if [insert topic].”
3. Pay attention to the dropdown list of suggestions!
4. Pick the ones that make sense for your audience and create content answering them.

Pro Tip: Bonus points if you screenshot the funny ones to use as relatable content, just like I did!

Moral of the story: Whether you're summoning lemons or answering FAQs, predictive text can make your content planning a whole lot easier -and a whole lot more fun!

ID: Title: 'Predictive Text.' Subtitle: 'When research turns into distractions!" Screenshot of Google predictive text options after I typed in: 'what do I do if I accidentally..." suggestions include (in order) '...summoned a lemon, ...ate mold, ...open someone else's mail, ... missed jury duty, ...call 911, ...put the wrong shipping address, ...put diesel in my car, ...dropped my phone in water, ...eat mold.' Lemon sticker with a laughing so hard it's crying face.

#JustMarketing #EquityForAll #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #CommunityOverCompetition #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
So… you messed up. Now what? The truth is, most So… you messed up. Now what?

The truth is, most brands don’t fall apart because they made a mistake.

They fall apart because they ignored it, dismissed it, or tried to pretend it didn’t happen. 😬

But you? You’re different. 
You’re values-led. 
And when you mess up (because everyone does), you own it with grace.

Here’s how to recover ethically and effectively when your marketing misses the mark:

1. Acknowledge the mistake:
Don’t ghost your audience. Transparency matters.

2. Apologize and take responsibility:
Avoid the “if you were offended…” cop-out. Own the impact.

3. Modify or remove the content:
And if you update it, explain why. That’s what accountability looks like.

4. Learn and improve:
Bring in sensitivity readers. Update your process. Grow from it.

This is not about saving face… it’s about staying aligned with your values.

Because ethical marketing doesn’t mean you’re perfect. It means you’re willing to learn.

Dive into the topic of representation in marketing with me at MegBrunson.com/marketing-representation

Have you ever had to address a misstep in your biz? 
What helped you move through it?

ID: Headline: “When You Get It Wrong: How to Recover Gracefully.” Four illustrated tips are shown with 3D characters: “Acknowledge the Mistake,” “Apologize and Take Responsibility,” “Modify or Remove the Content,” and “Learn and Improve.” A yellow warning icon appears on the left, a central gold star represents positive outcomes, and heart graphics decorate the pink and purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
The pressure to get it “perfect” can actually The pressure to get it “perfect” can actually prevent us from learning. 

It’s best to just own it: You will mess up in your marketing at some point.

And guess what? 

That doesn’t make you a bad business owner… It makes you human.

What actually matters is how you respond:

— Will you listen to feedback? Or ignore it?
— Will you own your impact? Or double down on your intent?
— Will you show humility? )r stay silent?

The brands that lead with accountability, transparency, and care are the ones that earn lasting trust.

When you show your audience you’re committed to growth, not just optics, they’ll root for you.

Because people don’t expect you to be flawless… they expect you to care.

Learn more about navigating marketing missteps with integrity at MegBrunson.com/marketing-representation

Have you ever had to course-correct in your business? 
What did you learn from it?

ID: Text: “No one gets it right 100% of the time. What sets brands apart is how they respond when they mess up.” 3D illustration of a smiling person with pink hair and glasses is shown thinking, with an “X” icon to the left and a vertical bar of icons on the right: a refresh symbol, lightbulb in a chat bubble, and a target. The purple gradient background features the Just Marketing logo at the top.

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If you’ve ever hesitated to post something becau If you’ve ever hesitated to post something because you were scared of “getting it wrong,” this one’s for you.

Inclusive marketing isn’t about nailing it 100% of the time.
It’s about showing up, listening when someone offers feedback, and being willing to evolve.

That trying? It’s what builds trust.

That willingness? It’s what shows your values in action.

That vulnerability? It makes your brand more human - and a whole lot more relatable. 💗

It can feel scary to step into inclusive marketing… and doing it anyway is so worth it.

Remember: Practice makes progress! 

Read the full blog for tangible steps and real talk about inclusive language, imagery, and learning through imperfection: MegBrunson.com/marketing-representation

What’s something you’ve changed recently to make your marketing more inclusive?

ID: Text: “Your audience doesn't need you to be perfect. They just need you to try” in purple and pink. Below, a 3D character with pink hair holds a megaphone and raises a finger, surrounded by digital icons, including a flame, hashtag, like button, chat bubble, magnet, and smartphone. The background fades from light pink to blue. The Just Marketing logo is at the top.

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What does inclusive imagery really look like? (Hi What does inclusive imagery really look like?

(Hint: It’s not just a stock photo of one ambiguous “diverse” group on your homepage)

The visuals you use in your marketing send a message.

If people don’t see themselves in your brand’s photos, graphics, or videos - they may assume your business isn’t for them.

But when you intentionally reflect the world as it actually is?
That’s where the magic happens.

Inclusive imagery means:
— A range of races and ethnicities
— Diverse body types and abilities
— Representations of gender diversity and relationship types
— A rejection of tired stereotypes

When you show people living real, empowered, everyday lives - they feel seen.
And when people feel seen?
They stick around. They trust. They refer. They buy.

Make your visuals values-aligned with me at MegBrunson.com/marketing-representation

Question for you: Where do you source inclusive stock images?
Drop your fav platforms in the comments!

ID: Headline: “What does inclusive imagery look like?” centered on a purple gradient background. Four labeled icons in a circular layout: a group of diverse hands for “Races and ethnicities,” two people with different body types for “Body types and abilities,” multicolored gender symbols for “Genders and relationships,” and a symbol breaking chains for “Avoiding stereotypes.” The Just Marketing logo.

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Language is always evolving - and so should our ma Language is always evolving - and so should our marketing.

What once passed as “normal” or “harmless” language might now feel outdated… or even harmful. And honestly? That can feel overwhelming - especially when your intentions are good.

But here’s the truth: You don’t need to have it all figured out. You just need to be open to learning.

— Stay curious.
— Ask for feedback.
— Adapt when corrected.
— Avoid assumptions.
— Keep evolving.

These five practices are the backbone of inclusive communication. And they don’t just help you avoid missteps - they help you build real relationships with the people you want to serve.

Explore what inclusive language looks like in real life - and how even small shifts can create massive ripples of belonging at MegBrunson.com/marketing-representation

Words have weight.
Let’s make sure ours are building people up - not leaving them out.

Have you updated any of your marketing language lately? 
I’d love to hear what’s changed!

ID: Headline: “Language is always evolving.” Text: “What was once acceptable can become outdated or offensive.” Five tips appear in rounded purple boxes: “Stay open to learning, Seek feedback, Avoid assumptions, Check credible sources, Adapt when corrected.” 3D illustration of a person holding a laptop surrounded by icons including speech bubbles, rainbow flags, review stars, and a raised fist.

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The words and images you choose in your marketing The words and images you choose in your marketing can either build connection - or reinforce exclusion.

That’s a big responsibility…
But it’s also a beautiful opportunity.

Because when you prioritize inclusivity - genuinely, not performatively - you’re not just doing good business… You’re taking a stand for equity, representation, and belonging. 

You’re saying:
— “You matter here.”
— “You are welcome here.”
— “We’re building something better, together.”

From inclusive language to thoughtful visuals, to owning your mistakes and learning out loud, this is what Just Marketing® is all about. 

It’s not about getting it perfect. It’s about showing up with intention, empathy, and courage.

And that’s what sets values-driven brands apart.

If you’re ready to take your marketing from “meh” to meaningful, this blog is your next step: MegBrunson.com/marketing-representation

Let me know: Who are you trying to make space for in your marketing?

ID: Headline: “Representation matters.” Text: “As marketers, we have the power – and responsibility – to make sure everyone feels like they belong.” Illustration features a diverse group of six animated characters with varying skin tones, gender expressions, body types, and abilities surrounded by icons including a raised fist, pride flag, calendar with rainbow, megaphone, and heart in pride colors.

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Your audience can feel the difference between a br Your audience can feel the difference between a brand that’s just here to make a sale… and one that’s here to make a difference.

It’s about building trust, not just building funnels.

And guess what? 
That alignment? 
It’s magnetic.

When your marketing reflects your values - whether that’s justice, accessibility, inclusion, or all of the above - you’re not just selling a service. You’re inviting your audience into a shared mission.

— That’s the kind of energy that builds real loyalty.
— That’s the kind of brand people brag about supporting.
— That’s Just Marketing® done right.

Dive deep into what it looks like to lead with authenticity - especially when it comes to inclusive language and imagery - at: MegBrunson.com/marketing-representation

What values do you want your marketing to reflect more clearly?

ID: Text: “Show your audience that you're not just here to sell… you're here to make a difference.” Below, a boxed caption reads: “Align your marketing with your values.” The design includes a 3D hand reaching out, a purple badge with a yellow gem, and a partial target with an arrow. The “Just Marketing” logo appears at the bottom. Background features soft gradient tones.

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