Meg Brunson

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Empower Your Audience with Educational Content

That Builds Trust and Provides Value

What if your content could solve problems for your audience, position you as the go-to expert in your niche, and make their lives easier today?

Here’s the truth: educational content is one of the most powerful tools in your content marketing toolbox. It teaches, inspires, and supports your audience while simultaneously building trust and credibility. When done right, it’s not about overwhelming your audience with too much information or making them reliant on your expertise—it’s about empowering them to solve their own challenges and take meaningful action.

By the end of this post, you’ll understand how to create, plan, and analyze educational content that aligns with your values and connects authentically with your audience. Get ready to transform your content strategy and make a lasting impact.

What Is Educational Content?

"Educational Content" with two sections underneath: "What it is" (listing how-to guides, tutorials, infographics, and actionable advice) and "Why it works" (highlighting benefits like building authority, enhancing engagement, attracting an audience, and driving traffic). Visual elements include a 3D illustration of a handshake with a checkmark and an open book with a play button.

Educational content is all about teaching or informing your audience in a way that helps them solve a problem, learn something new, or make an informed decision. At its core, educational content empowers your audience by providing real value—and when you consistently deliver this value, you establish yourself as a trusted authority in your niche.

This type of content can take many forms, such as:

  • How-to guides or tutorials: Step-by-step instructions to tackle a challenge.
  • Infographics: Visually engaging summaries of complex ideas.
  • Webinars or workshops: Interactive sessions to deep-dive into key topics.
  • Social media tips and carousels: Bite-sized, actionable advice for quick wins.

Why does educational content work so well?

  1. It Builds Authority: Sharing your expertise demonstrates that you know your stuff, positioning you as the go-to person in your field.

  2. It Provides Real Value: When your audience feels supported and empowered, they’re more likely to trust and engage with your brand.

  3. It Enhances Engagement: Content that teaches and inspires sparks conversations, shares, and saves.

  4. It Attracts and Retains an Audience: By solving problems and addressing questions, you’ll naturally draw in the right people—and keep them coming back.

  5. It Supports Customer Decision-Making: Helping your audience understand their options makes them more confident in choosing your products or services.

  6. It Drives Traffic and Leads: Educational content often leads readers to explore your website, download resources, or join your email list, turning curiosity into connection.

From an ethical perspective, educational content isn’t about creating dependency or overwhelming your audience with jargon. Instead, it’s a tool to empower them. Think of it as planting seeds: when you help your audience grow their knowledge, they’re more likely to trust and invest in you when they’re ready for additional support.

Whether you’re sharing how-to tips, diving into industry trends, or answering common questions, educational content has the potential to be a game-changer in your content marketing strategy. It’s not just about teaching; it’s about inspiring and connecting authentically.

How to Plan Educational Content

"How to Plan Educational Content." A 3D illustration of an open book with a glowing lightbulb is positioned at the top. Below, three circular steps with gradient backgrounds outline the planning process: 01 - Identify Your Audience’s Challenges, 02 - Align with Your Expertise, and 03 - Create a Mix of Evergreen and Timely Topics. Arrows connect the steps in a flowchart style.

Creating impactful educational content starts with a solid plan. By understanding your audience’s needs, aligning with your expertise, and strategically choosing topics, you can produce content that resonates, empowers, and drives meaningful engagement.

Step 1: Identify Your Audience’s Challenges (aka Pain Points)

The first step in planning educational content is understanding the challenges your audience faces. What keeps them up at night? What questions do they ask repeatedly? These are the areas where your content can provide real value.

  • How to discover their challenges:
    • Conduct audience research through surveys or polls.
    • Keep a running list of FAQs from your clients.
    • Pay attention to comments or DMs on social media.
  • Examples:
    • Challenge: Struggling clients lack clarity on goal-setting.
      Content Idea: The 5-Step Goal-Setting Framework Every Coach Needs to Share with Clients.

    • Challenge: Businesses struggle with client retention.
      Content Idea: How to Create a Client Onboarding Process That Builds Loyalty from Day One.

    • Challenge: Clients aren’t seeing the value in regular communication.
      Content Idea: The Weekly Check-In Template That Keeps Projects on Track and Clients Happy.

When you solve a problem your audience cares about, your content becomes indispensable.

Step 2: Align with Your Expertise

Educational content works best when it leverages your unique strengths and niche expertise. Focus on topics that showcase your skills and reflect the core values of your business.

  • How to Align Your Expertise:
    • List your top skills or areas of knowledge.
    • Cross-reference those skills with your audience’s needs.
  • Example:
    • Business Coach Expertise: Helping small businesses grow sustainably.
      Content Idea: 3 Low-Stress Systems to Streamline Your Business Operations and Reclaim Your Time.

    • DEI Consultant Expertise: Building inclusive workplace cultures.
      Content Idea: The Inclusive Language Guide: 10 Phrases to Strengthen Workplace Communication.

    • Virtual Assistant Expertise: Managing schedules and productivity.
      Content Idea: 5 Productivity Hacks to Help Your Clients Stay Organized and On Time.

By centering your expertise, you’ll attract an audience who aligns with your approach and is eager to learn from you.

Step 3: Create a Mix of Evergreen and Timely Topics

A balanced content strategy includes both evergreen and timely topics. This mix ensures your content remains relevant over time while addressing current trends and events.

  • Evergreen Content: Timeless resources that remain valuable year-round.
    • Examples:
      • How to Use Hashtags for Small Business.
      • How to Structure a Discovery Call That Converts Without Feeling Salesy.
      • How to Audit Your Business Processes for Long-Term Growth.
      • The Client Feedback Framework: How to Use Testimonials to Grow Your Business.
  • Timely Content: Trend-focused resources tied to a moment in time.
    • Examples:
      • 2025 Social Media Best Practices.
      • 2025 Trends Every Life Coach Needs to Know to Attract New Clients.
      • How New Data Privacy Laws Will Impact Your Consulting Contracts in 2025.
      • 3 Ways to Prep Your Business for Black Friday as a Service Provider.

Tip: Aim for a 70/30 mix—70% evergreen and 30% timely—to maximize the longevity of your content while staying up-to-date.

Pulling It All Together

With these three steps—identifying pain points, aligning with your expertise, and balancing evergreen and timely topics—you’ll have a clear roadmap for planning educational content that delivers real value. This process ensures you’re not just throwing content out into the void but creating intentional, impactful resources that your audience will appreciate.

Best Practices for Creating Educational Content

"Best Practices for Creating Educational Content." Below, three rectangular sections each contain an icon and a best practice: 01 - Make It Actionable (a hand pointing at a laptop screen), 02 - Break It Down (a downward arrow), and 03 - Make It Inclusive and Accessible (an icon of a person connecting with other people). The Just Marketing® logo is positioned at the bottom.

Once you’ve planned your educational content, the next step is to create resources that are engaging, actionable, and accessible. Here are some best practices to ensure your content resonates with your audience while reflecting your values.

Tip 1: Make It Actionable

Your audience should walk away from your content feeling empowered to take immediate action. Break down complex ideas into simple, clear steps they can implement right away.

  • How to Apply This:
    • Provide checklists, templates, or step-by-step instructions.
    • Include examples that show how your audience can apply the content to their own situation.
  • Example: If you’re a parenting coach, create a resource like “3 Easy Steps to Decrease Bedtime Battles Tonight.”

Pro Tip: End your content with a “next step” suggestion, such as completing a small task or downloading a related resource.

Tip 2: Break It Down

Dense or overly complicated content can overwhelm your audience. Make your content more digestible by breaking it into smaller, manageable pieces.

  • How to Apply This:
    • Use visuals like infographics or diagrams to simplify concepts.
    • Write in short paragraphs and use bullet points to organize key takeaways.
  • Example: A business coach could turn a blog post like “How to Scale Your Business in 12 Months” into:
    • An infographic summarizing the 12-month roadmap.
    • A carousel post for Instagram with one tip per slide.
    • A webinar diving into each phase.

Pro Tip: Always prioritize clarity over jargon. Your goal is to make your audience feel confident and informed, not overwhelmed.

Tip 3: Make It Inclusive and Accessible

Educational content should serve as many people as possible, regardless of their background, abilities, or language proficiency.

  • How to Apply This:
    • Use plain, inclusive language that avoids jargon or complex terminology.
    • Add accessibility features like captions on videos, alt text for images, and transcripts for audio content.
    • Consider cultural and contextual differences when addressing topics.
  • Example: A DEI consultant might create a guide like “5 Inclusive Team-Building Activities for Remote Teams” and ensure the examples apply to global teams with varying time zones and cultures.

Pro Tip: Test your content for readability using tools like Hemingway App and ensure it meets accessibility standards like WCAG – The Just Marketing Checklist is also a great resource that simplifies the process.

By following these best practices, your educational content will not only deliver value but also reflect your commitment to ethical, inclusive, and accessible marketing. When your audience feels supported and empowered by your content, they’ll naturally see you as a trusted expert—and they’ll keep coming back for more.


How to Repurpose Educational Content

"Save Time & Amplify Impact by Repurposing Educational Content." Four steps with icons: 1 - Start with a Core Piece of Content (puzzle piece icon), 2 - Adapt for Different Formats (play button on a document icon), 3 - Lead Into Other Types of Content (a hand pointing at a computer screen with various content icons), and 4 - Build a Content Library for Easy Access (a file folder icon).

Creating educational content takes time and effort, so why not maximize its impact? Repurposing allows you to transform one piece of content into multiple formats, reaching new audiences and extending its lifespan. Here’s how to do it effectively:

Step 1: Start with a Core Piece of Content

Choose a high-value piece of content as your foundation. This could be a blog post, podcast, webinar, or a video. From there, you can break it into smaller pieces or reformat it for different platforms.

  • Example:
    A business coach creates a blog post titled “How to Build a Morning Routine for Success.”
    • Repurpose into:
      • An Instagram carousel with each slide showcasing one step.
      • A YouTube video or Instagram Reel with quick tips from the blog.
      • A LinkedIn article summarizing the blog with a professional tone.
      • An email to your subscribers featuring the main takeaways.

Pro Tip: Always include a call-to-action (CTA) in every format, such as directing readers to download a free resource or join your membership.

Step 2: Adapt for Different Formats

Each platform has unique strengths, so tailor your content to fit. Focus on the audience’s behavior and preferences on that channel.

  • How to Adapt:
    • Visual Formats: Turn how-to guides or tips into Instagram carousels or Pinterest graphics.
    • Interactive Formats: Host a Q&A or webinar on the same topic.
    • Bite-Sized Formats: Break a long article into a series of short social media posts.
  • Example:
    A DEI consultant publishes a guide on “Inclusive Leadership Practices.”
    • Repurpose into:
      • A LinkedIn post highlighting three practices with commentary.
      • A downloadable checklist for your website.
      • A podcast episode discussing how to implement those practices.

Pro Tip: Use Canva templates to streamline creating visual assets for repurposing.

Step 3: Use Educational Content to Lead Into Other Types

Repurposed educational content can serve as the gateway to other content types, such as promotional or engagement-focused pieces.

  • How to Transition:
    • Link educational content to a related free resource or product offer.
    • Use a blog post to drive email list sign-ups with a compelling lead magnet.
    • Turn FAQs into short videos that promote upcoming services or products.
  • Example:
    A virtual assistant shares a YouTube tutorial titled “How to Set Up Your Email Automation.”
    • At the end, include a CTA like: “Want to save time? Download my free email automation checklist!”
    • Later, promote your email automation services in a follow-up email sequence.

Step 4: Build a Content Library for Easy Access

Repurposing isn’t a one-time activity—it’s an ongoing strategy. Keep track of your core content and how you’ve repurposed it so you can refresh and reuse it later.

  • Example:
    Store all your educational content in a tool like Trello or Airtable, categorizing it by topic and format. This makes it easy to revisit and repurpose as your audience grows or your business evolves.

Pro Tip: Schedule periodic audits of your content library to identify pieces that can be updated or reused.

Repurposing educational content not only saves you time but also amplifies your reach. By sharing your message across multiple formats and platforms, you’re ensuring it reaches the right people at the right time—without constantly reinventing the wheel.


Measuring Success

"Measuring Educational Content Success." Four key measurement strategies are visually represented with icons: 1 - Track Engagement Metrics (chart with magnifying glass), 2 - Measure Website Traffic and Click-Throughs (speedometer), 3 - Monitor Leads and Conversions (magnet attracting people), and 4 - Look Beyond the Numbers (computer screen with analytics).

Creating educational content is only half the equation—you also need to evaluate how it’s performing. Tracking the right metrics will help you understand what resonates with your audience, refine your strategy, and maximize your impact. Here’s how to measure the success of your educational content:

Step 1: Track Engagement Metrics

Engagement is a key indicator of how well your content connects with your audience. High engagement means your audience finds value in what you’re sharing.

  • What to Look For:
    • Likes, comments, and shares on social media posts.
    • Saves or pins (e.g., on Instagram or Pinterest).
    • Direct messages or responses from your audience.

Pro Tip: Pay attention to qualitative feedback, such as comments or DMs, which can offer deeper insights than numbers alone.

Step 2: Measure Website Traffic and Click-Throughs

Educational content often directs your audience to your website or specific resources. Monitoring these metrics shows how effectively your content drives action.

  • What to Look For:
    • Website visits from content links.
    • Click-through rates (CTRs) on CTAs.
    • Time spent on the page (a higher duration means your content is engaging).

Pro Tip: Use tools like UTM codes to track where your traffic is coming from and refine your promotional strategy accordingly.

Step 3: Monitor Leads and Conversions

One of the main goals of educational content is to build trust and guide your audience toward taking the next step—whether that’s signing up for a resource, joining your email list, or purchasing a service.

  • What to Look For:
    • Number of downloads or sign-ups for free resources.
    • Growth in email subscribers or leads generated.
    • Conversion rates on offers linked to educational content.

Pro Tip: Pair your educational content with a strategic CTA to make it easy for your audience to take action.

Step 4: Look Beyond the Numbers

Metrics are important, but success isn’t just about data. Educational content builds relationships, trust, and goodwill over time. Sometimes, the most valuable feedback comes from personal interactions or long-term audience engagement.

  • How to Measure Qualitative Success:
    • Do you receive messages like, “Your post helped me solve this problem,” or, “I love how much I learn from your content”?
    • Are clients or leads mentioning your content during consultations or calls?
    • Are you building a community of engaged followers who resonate with your values?

Pro Tip: Keep a file of positive feedback or testimonials—it’s a great way to remind yourself of the impact you’re making, even if growth feels slow.

By measuring both quantitative and qualitative success, you’ll have a holistic view of how your educational content performs. Use these insights to double down on what works, refine what doesn’t, and continue creating content that empowers and inspires your audience.

Next Steps

A vibrant pink-to-purple gradient background features the Just Marketing® logo at the top. Inside a white text box: “Educational content is one of the most powerful tools in your content marketing toolbox. It’s about empowering your audience to take action, solve problems, and see you as a trusted partner in their journey." A large orange light bulb, and a 3D thumbs-up icon.

Educational content is a game-changer for entrepreneurs who want to serve their audience, build trust, and establish authority. It’s not just about sharing what you know—it’s about empowering your audience to take action, solve problems, and see you as a trusted partner in their journey.

By creating content that is actionable, inclusive, and tailored to your audience’s needs, you can make a meaningful impact while growing your business. Remember: educational content doesn’t have to be overwhelming or complicated. Start small, focus on quality over quantity, and always prioritize value.

Choose one topic your audience struggles with and create a piece of educational content this week. Whether it’s a quick Instagram post with tips or a detailed blog, you’ll be taking a step toward building deeper connections with your audience.

If you’re looking for guidance and inspiration, join my Content Marketing Membership! With weekly prompts, resources, and a supportive community, you’ll have everything you need to show up consistently and confidently.

Check out the other blog posts in this series:

  • What to Post on Social Media
  • Showcase Credibility Content Without Feeling Like You’re Bragging
  • Spark Meaningful Interactions and Relationships with Engaging Content
  • Increase Your Income with Promotional Content That Doesn’t Feel Salesy
  • Connect With Your Audience Authentically Through Holiday Content

Categories: All Categories, Content Marketing

Tags: Accessible Marketing, Content Repurposing, Core Content, Ethical Marketing, Inclusive Marketing, Increase Brand Awareness, Marketing Clarity, Marketing Productivity, Simplified Marketing Systems, Social Media Strategy

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

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You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

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For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

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You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

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How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

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Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

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What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

ID: A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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