Meg Brunson

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How to Create a Sustainable Content Strategy (for Neurodiverse Entrepreneurs)

If you’ve ever started to work on a content strategy only to feel completely overwhelmed by all the moving pieces, you’re not alone – especially if you’re a neurodiverse entrepreneur. Traditional strategies often assume a one-size-fits-all approach, leaving little room for the unique ways our brains process and manage tasks.

For neurodiverse folks, content creation can feel like staring at a never-ending to-do list: frustrating, disorganized, and paralyzing. The sheer volume of work often leads to overwhelm, the lack of structure leaves you wondering where to begin, and the delayed feedback makes it hard to stay motivated.

But here’s the truth: it’s not you, it’s the system. 

Just like traditional to-do lists often fail ADHD brains (as explored in this BetterCEO blog), conventional content strategies don’t account for the way neurodiverse minds thrive. 

The good news? By tailoring your content strategy to fit your strengths and needs, you can create a system that’s both sustainable and successful.

This post will show you how to break down overwhelming tasks, add structure to your workflow, and build feedback loops that keep you motivated… turning content creation from a source of stress into a tool for connection and growth.

Ready to craft a strategy that works with your brain, not against it?
Let’s do this!


Step 1: Address Overwhelm by Breaking Down Tasks

The sheer scale of content creation can feel paralyzing, especially when you’re juggling multiple responsibilities. A big goal like “build a content strategy” might sound inspiring, but for neurodiverse entrepreneurs, it’s more likely to trigger overwhelm than motivation. The secret to making it manageable? Break it down into bite-sized, actionable steps.

"Overwhelmed by Content Creation?" Below, four rounded rectangles display productivity tips: "Simplify Your Content Goals" with a target and document icon, "Batch Similar Tasks" with a clipboard icon, "Break Down Complex Tasks" with three human figures, and "Prioritize Wisely" with a brain and lightning bolts.

1. Break Down Your Content Goals

Instead of aiming for vague or massive goals, clearly define what you want to achieve.

  • Example: If your goal is to “build a consistent online presence,” break it down into smaller objectives like:
    • Write one blog post per week.
    • Post three times a week on social media.
    • Send one email newsletter per month.

This approach makes big-picture goals feel achievable and gives you a clear roadmap.

2. Batch Similar Tasks

Switching between tasks that require different types of focus can be mentally exhausting. To minimize this, group similar tasks together and tackle them in batches.

  • Brainstorm all your blog topics for the month in one session.
  • Dedicate a separate session to drafting outlines for those posts.
  • Use tools like Trello or Notion to visually organize tasks into categories, so you know exactly what type of work you’re doing at any given time.

3. Break Down Complex Tasks

Big tasks often hide smaller steps, which can make them feel overwhelming. For example, “write a blog post” actually involves several subtasks:

  • Research the topic.
  • Outline the post.
  • Write the first draft.
  • Edit and proofread.
  • Schedule and publish.

By breaking each task into manageable steps, you can focus on completing one small piece at a time, reducing overwhelm and creating a sense of progress.

4. Prioritize Wisely

It’s easy to feel like everything on your list is urgent, but that’s a recipe for burnout. Instead, focus on just 1–3 tasks that align with your immediate goals or energy levels.

  • Ask yourself: “What’s the one thing I can do today that will have the biggest impact?”
  • Start small: momentum builds confidence and consistency.

ADHD-Friendly Tip: Visualize Your Progress

Neurodiverse brains love visual feedback. Create a system that lets you see your progress, whether it’s crossing items off a list, moving tasks to a “done” column in a project management tool, or using a calendar to mark completed days. These little victories can keep you motivated and moving forward.

By addressing overwhelm and breaking down tasks into actionable, realistic steps, you can make content creation feel less like a mountain to climb and more like a series of small, achievable wins.


Step 2: Add Structure and Context

One of the biggest hurdles neurodiverse entrepreneurs face with content strategy is the lack of structure and context. A vague to-do list of “Write a blog post” or “Post on Instagram” is like a ship without a compass – floating aimlessly without clear direction. Adding structure and anchoring tasks to your schedule can transform your workflow into something purposeful and achievable.

"Turn your content plans into action with structure and context," with "structure and context" in bold purple and pink. Surrounding the text are 3D-style illustrations of a pink laptop, a smiling emoji, a notebook, a speech bubble, a gear, and social media icons. A rainbow-like swirl decorated with stars connects the elements. The "Just Marketing" logo is positioned at the bottom right.

1. Anchor Content Tasks to Your Schedule

Rather than leaving tasks open-ended, assign them specific days and times. This process, known as time-blocking, helps you know exactly when and how you’ll tackle each step.

  • Example: Instead of a broad task like “Write a blog post,” schedule it as:
    • Monday: Outline the blog post.
    • Tuesday: Write the first draft.
    • Wednesday: Edit and schedule the post.

By setting aside time for each stage, you’ll avoid the last-minute scramble and reduce decision fatigue.

2. Integrate Tasks with Your Routine

Tasks are easier to complete when they align with your natural rhythms or existing habits.

  • Example:
    • Tackle brainstorming or creative tasks during your most energetic hours (e.g., mornings or after your favorite workout).
    • Pair low-energy tasks, like proofreading, with relaxing activities (e.g., sitting on the couch with a cup of tea).
    • Combine errands, like taking photos for Instagram while you're already out and about.

3. Connect Tasks to Bigger Goals

Motivation often falters when a task feels disconnected from its purpose. Remind yourself why the task matters and how it contributes to your larger goals.

  • Example:
    • Writing a blog post isn’t just about filling your website… it’s about driving traffic, building trust, and attracting values-aligned clients.
    • Scheduling social media posts isn’t busywork… it’s how you stay top-of-mind with your audience and foster engagement.

This shift in perspective can make even small tasks feel impactful and rewarding.

4. Avoid Overloading Your Calendar

Adding structure doesn’t mean cramming every available hour with tasks. Be realistic about what you can achieve in a day or week, and leave buffer time for unexpected interruptions or creative flow.

ADHD-Friendly Tip: Create Contextual Triggers

Use environmental or situational cues to remind you when it’s time to work on specific tasks. For example:

  • Keep a notebook or app open to your content outline during your scheduled writing time.
  • Set alarms with descriptive labels like “Brainstorm blog ideas” to gently nudge you into action.
  • Pair content tasks with physical locations – for instance, brainstorming at your favorite café or editing at a cozy desk setup.

These triggers help you stay grounded in the moment and reinforce the habit of completing tasks without relying solely on memory or motivation.


Step 3: Build Feedback into Your Strategy

One challenge many neurodiverse entrepreneurs face is staying motivated when results take time. Content creation often requires delayed gratification – posting a blog today might not lead to immediate engagement or sales. This lack of instant feedback can cause frustration or disengagement.

Illustration features the phrase "Celebrate small wins" on a soft purple and pink gradient background. "Small" is written in bold, with “sm” outlined and “all” filled in pink - emphasizing that all wins should be celebrated. "Wins" is in an elegant script. A dark purple vertical stripe runs through the right side of the design. The "Just Marketing" logo is positioned in the top left corner.

To combat this, create systems that provide immediate, consistent feedback and celebrate progress along the way.

1. Break Tasks into Smaller Steps for Quick Wins

Large tasks can feel like they take forever, but breaking them into smaller steps gives you more frequent opportunities to complete and celebrate.

  • Example: Instead of “Publish a blog post,” break it into:
    • Research keywords.
    • Write the introduction.
    • Complete the first draft.
    • Edit and format.
    • Publish and share.

Every step completed is a win, helping you build momentum and stay motivated.

2. Celebrate Small Wins

Neurodiverse brains thrive on dopamine hits from success, so create opportunities to reward yourself:

  • Take a five-minute break after finishing an outline.
  • Treat yourself to your favorite snack after publishing a blog post.
  • Celebrate milestones, like completing a month’s worth of content, with something bigger – like a dinner out or buying that planner you’ve been eyeing.

3. Use Tools to Visualize Progress

Tracking your progress visually can be highly motivating. Some examples:

  • Content Calendar: Use a calendar tool like Trello, Asana, or even a physical planner to track what’s been drafted, edited, and published.
  • Habit Trackers: Check off daily or weekly content tasks for an instant sense of accomplishment.
  • Analytics Dashboards: Platforms like Google Analytics or social media insights can show how your content is performing, providing measurable feedback.

4. Share Progress with Your Audience

Engage your community by sharing behind-the-scenes glimpses of your progress. For example:

  • Post a sneak peek of a blog draft on Instagram Stories.
  • Ask your email list for input on topics you’re brainstorming.
  • Celebrate publishing milestones with your followers, inviting them to read and share.

This not only reinforces your motivation but also creates a sense of connection and accountability.

ADHD-Friendly Tip: Build Feedback Loops Into Your Routine

Set up a short weekly reflection to review your wins and adjust your strategy.

  • Ask yourself:
    • What went well this week?
    • What felt challenging, and how can I make it easier next time?
    • What’s one thing I’m proud of?
  • Journaling or talking it out with a peer can help solidify these reflections, giving you a dopamine boost and fresh clarity for the week ahead.

By incorporating immediate feedback and celebrating your wins, you’ll stay motivated and engaged with your content strategy, even when long-term results take time. These small steps forward will add up to big results over time… without the burnout.


Bonus Tips for Neurodiverse Content Creators

A sustainable content strategy isn’t just about planning… it’s also about working with your unique strengths and creating systems that honor your energy, creativity, and needs. These bonus tips are designed to help you craft a process that feels empowering and aligned with your neurodiverse brain.

"Tips for Neurodiverse Content Creators" in bold, purple and pink text. Below, five tips are displayed in rounded pink buttons: "Leverage Your Strengths," "Work in Sprints," "Outsource or Automate Where Possible," "Embrace Imperfection," and "Build a Support Network." Floating 3D heart icons encased in transparent bubbles are on the left and right sides.

1. Leverage Your Strengths

Neurodiverse entrepreneurs often excel in areas like big-picture thinking, creativity, and problem-solving. Use these strengths to your advantage:

  • Creativity: Experiment with storytelling or visuals to create engaging, authentic content.
  • Big-Picture Thinking: Plan content themes or campaigns instead of hyper-focusing on granular details.
  • Problem-Solving: Address your audience’s pain points with actionable solutions based on your expertise.

2. Work in Sprints

Use time blocking or day blocking to align your tasks with your natural energy levels.

  • Time Blocking: Divide your day into dedicated blocks of time for specific tasks, ensuring you’re working on focus-intensive activities when your energy is highest.
    • Example: Write content in the morning if that’s your most productive time, and save lighter tasks like scheduling or editing for the afternoon.
  • Day Blocking: Assign specific types of work to different days of the week.
    • Example: Use Mondays for brainstorming and planning, Tuesdays for drafting, and Wednesdays for editing and scheduling.

By syncing your work schedule with your energy levels, you’ll reduce overwhelm, improve focus, and allow for natural breaks without feeling unproductive. This flexible approach helps you honor both your creativity and your need for rest.

3. Outsource or Automate Where Possible

Save your energy for the tasks you enjoy or excel at by delegating or automating repetitive work.

  • Outsource: Consider hiring a virtual assistant or freelancer for tasks like editing, graphic design, or social media scheduling.
  • Automate: Use tools like Zapier to streamline workflows, or schedule content in advance with platforms like Buffer or Later.

4. Embrace Imperfection

Neurodiverse entrepreneurs can often fall into perfectionism, leading to procrastination or burnout. Remember, done is better than perfect.

  • Publish that blog post even if it’s not a Pulitzer-winning masterpiece.
  • Post on Instagram even if the lighting isn’t perfect.
  • Focus on consistency over perfection – your audience values authenticity more than unattainable polish.

5. Build a Support Network

You don’t have to do this alone. Surround yourself with people who understand and support your vision.

  • Join communities of like-minded entrepreneurs for advice and encouragement.
  • Partner with a coach or mentor who can help you stay accountable and provide actionable feedback.
  • Collaborate with peers to co-create content, share audiences, or simply boost morale.

By integrating these bonus tips into your strategy, you’ll create a content creation process that feels intuitive, supportive, and uniquely tailored to your strengths. With the right mindset and tools, your content strategy can be a sustainable and joyful part of your business growth.


Next Steps

Crafting a sustainable content strategy as a neurodiverse entrepreneur isn’t about forcing yourself to fit into rigid systems that don’t work for you. Instead, it’s about creating a process that aligns with your strengths, honors your energy, and supports your goals.

By breaking down overwhelming tasks, adding structure and context, building in feedback loops, and leveraging tools like time blocking, you can turn content creation from a source of stress into an opportunity to connect with your audience in a meaningful way.

Remember, your unique perspective and creativity are your advantages. Embrace the flexibility and authenticity that come with neurodiversity to create content that not only resonates with your audience but also feels joyful and sustainable for you.

Your journey to a sustainable content strategy doesn’t have to be perfect… it just has to be yours. Take it one step at a time, celebrate your progress, and don’t be afraid to seek support when you need it.

If you’re ready to build a content strategy that works with your brain, not against it, I’d love to support you! The Content Marketing Membership is designed to help neurodiverse entrepreneurs like you simplify, strategize, and sustain their content creation process – all while staying aligned with your values.

Learn more about the Content Marketing Membership today and take the first step toward consistent, confident marketing!

Categories: All Categories, Content Marketing, Marketing with ADHD

Tags: Avoiding Burnout, Blogging Strategy, Core Content, Marketing Clarity, Marketing Confidence, Marketing Consistency, Marketing Productivity, Overcome Marketing Overwhelm, Simplified Marketing Systems, Time Management

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

ID: I am smiling with my long pink hair pulled to one side, wearing pink glittery glasses and a bright pink T-shirt that repeatedly says "Abortion is Healthcare " in white text. I'm standing in front of a wall made of glass blocks.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

ID: Infographic with a purple gradient background titled ‘Just Marketing® Metrics to Track,’ featuring two illustrated characters smiling and waving. It lists ‘Inclusive Metrics to Track - Engagement Diversity, Feedback on Inclusivity, Representation Analysis’ and ‘Accessibility Metrics to Track - Adoption of Accessibility Features, Audience Retention, Positive Feedback.’

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What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

ID: A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

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If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

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Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

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We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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