Meg Brunson

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A closeup of a keyboard. Each key has a different color silhouette of a person on it. Each person's silhouette is unique representing diversity.

Creating an Inclusive Ideal Client Avatar (ICA)… it’s Just Marketing®!

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How To Write A Good Hook That Leaves Your Audience Hungry For More

Promotion for an episode of Just Marketing titled,

Inclusive Messaging: Marketing To A Diverse Audience & What To Do When You Mess Up

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Ditch Those Sales Funnels and Focus On the Customer Journey … It’s Just Marketing®

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A Just Marketing® Guide to Tragedy Response

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Trigger Warnings, Tone Tags and Just Marketing®

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The Just Marketing® Guide to Amplifying Diverse Voices

Follow me on Instagram @theMegBrunson
Here are five ways to shift your marketing toward Here are five ways to shift your marketing toward messaging that's genuinely empowering, trust-building, and consent-based:

1. Affirm Without Inflating
There's a big difference between "You're a total rockstar who was BORN for this transformation!" and "If you've been looking for support that aligns with your values, this might be it." One tells people who they are. The other meets them where they actually are.

2. Center Autonomy and Consent
Instead of telling your audience they're ready, invite them to decide for themselves. "You know yourself best. If this feels like a fit, I'd love to support you."

3. Empower Without Pressure
Encouragement that says "your work matters whether you buy from me or not" builds genuine trust. 

4. Honor Neurodiversity + Emotional Safety
Not everyone responds well to high-emotion, high-intensity language - choose calm and clear over hype and overwhelm. 

5. Let the Value Speak for Itself
Share real benefits. Tell honest stories. Trust that the right-fit clients will recognize themselves in your words -  not because you told them they were "destined" for it, but because they genuinely felt seen and respected.

These suggestions are not just "nicer" marketing. They're smarter marketing. They build the kind of relationships that lead to referrals, retention, and a reputation you're actually proud of.

And isn't that the whole point?

I share more at: MegBrunson.com/love-bombing

Which of these five shifts feels most relevant to where you are right now?

ID: 'Instead of Love Bombing,' five numbered alternatives are listed: 1) 'Affirm Without Inflating,' 2) 'Center Autonomy and Consent,' 3) 'Empower Without Pressure,' 4) 'Honor Neurodiversity and Emotional Safety,' and 5) 'Let the Value Speak for Itself.' Watercolor hearts in shades of pink and red.

#JustMarketing #EquityForAll #EquityCenteredBusiness #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #ContentCreation
Struggling to establish your authority and credibi Struggling to establish your authority and credibility online?
An inconsistent online presence might be the culprit.

Symptoms include:
– Sporadic posting
– Unclear branding
– Disjointed messaging

These issues can significantly impact your authority and credibility, leading to missed opportunities for networking, collaboration, and growth.

You’re not broken.
Your systems just weren’t built for you.

You need a system - designed to support neurodivergent brains and values-led business owners - that meets you where you’re at.

Including:
 – A flexible monthly content calendar
 – Ethical, inclusive, customizable prompts
 – Built-in ways to repurpose content so you’re not starting from scratch

Learn more: ContentMarketingMembership.com

ID: A paper that looks like a doctor's prescription pad. Diagnosis is inconsistency. The prescription is for the Content Marketing Membership. Background is light pink with dark pink crosses, a medical theme.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Love bombing in marketing isn't just "a little cri Love bombing in marketing isn't just "a little cringe" - it's actually harmful.

A lot of this language gets passed down through traditional sales training as "high-vibe" or "empowering." But when we look closer? The impact tells a different story.

1. Flooding someone with praise to trigger a buying decision isn't connection, it's coercion. Even when the words sound kind, if the goal is to override someone's boundaries and get them to say yes before they're ready? That's manipulation. Full stop.

2. For people who've experienced emotionally manipulative or abusive relationships, love bombing in marketing doesn't just feel uncomfortable, it can be genuinely triggering. It mirrors the same dynamics they've already had to survive.

3. When someone realizes all that validation was just a setup for a pitch, the trust evaporates. And trust is the entire foundation of sustainable, values-aligned client relationships.

Short-term conversions built on manipulation don't grow businesses. They burn bridges.

This isn't about shame - it's about awareness and the willingness to do better.

Your audience doesn't need to be love-bombed into trusting you. 

When your marketing is honest, clear, and genuinely respectful, the right-fit people will find you… and they'll stay.

Read the blog - MegBrunson.com/love-bombing - It covers all of this plus what to do instead of love bombing in your copy.

Which of these three impacts surprised you most?

ID: 'Love Bombing is problematic.' Three broken heart emojis mark the reasons: 'Emotionally Manipulative,' 'Not Trauma-Informed,' and 'Undermines Trust.' The Just Marketing logo appears at the bottom on a light gray background bordered by shiny purple fabric hearts.

#JustMarketing #EquityForAll #MarketingWithHeart #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #InclusiveMarketing #AccessibleMarketing #SocialMediaForAll #ContentCreation
Love bombing is designed to trigger an emotional r Love bombing is designed to trigger an emotional response. 

It floods your nervous system with validation, and then attaches those feelings to a buying decision. So by the time you're reaching for your wallet, it doesn't feel like pressure… it feels like clarity.
But it's not clarity. 

It's a manufactured moment of emotional intensity.

And for folks who've navigated burnout, rejection sensitivity, or trauma… emotionally manipulative marketing doesn't just feel bad - it can cause real harm by mirroring dynamics they've already had to fight their way out of.

Just Marketing® exists because I believe marketing can be better. 

More actually-kind… not performatively kind.

You deserve marketing that respects your autonomy enough to let you decide if something is a fit -  without being emotionally maneuvered into it.

Read more on the topic: MegBrunson.com/love-bombing

What's your gut reaction to love bombing in marketing? 
I'd love to hear your thoughts in the comments.

ID: 'Love Bombing isn't about seeing someone's potential, it's about using praise to pressure them into action.' The Just Marketing logo appears below the text, displayed inside a white decorative lace doily frame on a pink background patterned with hand-drawn hearts.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
Love bombing in marketing isn't always obvious. Love bombing in marketing isn't always obvious. 

It doesn't always look like a pushy sales bro screaming "LIMITED TIME OFFER.” 

Sometimes it shows up softly - wrapped in spiritual language, coated in empowerment rhetoric, or disguised as a coach who really believes in you.

Here's what to watch for:
– Language that tells you who you are rather than inviting you to reflect 
– Compliments that seem designed to make you feel obligated to say yes 
– Praise that shows up right before (or during) a pitch

The goal of ethical, Just Marketing® isn't to strip the warmth out of your messaging. It's to make sure the warmth is real - rooted in genuine care, not conversion tactics.

Your audience can feel the difference. And the ones you actually want to work with? They're looking for someone they can trust - not someone who makes them feel temporarily amazing and then asks for their credit card.

Real connection doesn't need to manufacture emotional dependency. It builds naturally, over time, through honesty and respect. 

Want to understand love bombing in marketing more deeply - including why it's especially problematic for neurodiverse and trauma-impacted communities? 

Read about it: MegBrunson.com/love-bombing

And then come back here and tell me: has any of this show up in marketing you've encountered recently?

ID: 'Love Bombing' is defined through three overlapping hearts labeled 'excessive praise,' 'inflated compliments,' and 'positive attention,' followed by the phrase '...used to create emotional dependency or fast-track trust.' The Just Marketing logo appears at the bottom on a white background scattered with pink hearts.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
You may have heard of “love bombing” in the contex You may have heard of “love bombing” in the context of toxic relationships, but it shows up in marketing too.

Love bombing in marketing is when brands flood you with over-the-top praise, inflated compliments, and feel-good validation... all designed to fast-track your trust and nudge you toward a "yes" before you're actually ready.

It sounds like:
– "You're clearly meant for more - don't waste your potential by saying no."
– "I only work with soul-aligned visionaries, and I just KNOW that's you."
– "You're so ready for the next level. Why wait?"

A lot of marketers aren't doing this on purpose. It gets taught as "high-vibe connection" in traditional sales spaces. But good intentions don't cancel out harmful impact.

And for neurodiverse folks, people navigating burnout, or anyone with a history of emotionally manipulative relationships… This kind of language can be genuinely triggering, not just uncomfortable.

Your audience deserves to feel seen and respected -  not love-bombed into a buying decision.

Read more: MegBrunson.com/love-bombing 

And I want to hear from you: Have you ever noticed love bombing in marketing… either in someone else's content or (no judgment!) in your own?

ID: 'Love Bombing: Over-the-Top Praise Isn't as Kind as It Seems.' A cartoon pink bomb with a red heart and a sparkling lit fuse sits in front of a glowing white heart outline on a pastel pink and purple gradient background with sparkles.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
When we talk about the EIEIO Marketing Framework - When we talk about the EIEIO Marketing Framework - a lot of people think Engage and Interact sound like the same thing, but they're not - and understanding the difference can really change how you approach your time on social media.

* Engaging your ideal audience is about showing up for the people you want to serve (your ideal clients).

* Interacting with relevant accounts is about showing up alongside the people who influence, serve, or exist in the same ecosystem as your ideal clients.

When building your interaction list, consider:
-- Complementary service providers who serve the same audience
-- Thought leaders or educators your ideal clients follow and trust
-- Organizations or communities your ideal clients are part of
-- Potential collaborators, podcast hosts, or referral partners
-- Accounts that are already creating content your ideal clients love

When you interact consistently with these accounts - a few things start to happen:
-- Their audience sees your name. Repeatedly. In a positive context.
-- The account owner notices you. Relationships form. Collaborations become possible.
-- You become part of a larger ecosystem, rather than a lone voice posting into the void.

The more genuinely you support others in your ecosystem, the more you become a recognized, trusted presence in the spaces your ideal clients already inhabit. That’s visibility through community. And when we lift each other up, everyone benefits.

Your Challenge This Week:
Identify 3-5 accounts in your ecosystem that you're not currently interacting with regularly. Follow them, and engage with their content authentically. The relationships you build through consistent interaction often turn into collaborations, referrals, and friendships you didn't see coming. Show up with no agenda and see what grows!

Comment or DM:
Has "Interact" been on your radar, or is this a missing piece for you?

ID: Meg is smiling with long pink hair wearing a black tank top with pink lettering reading 'Angry Liberal Feminist Killjoy.' Their arm is covered in colorful tattoos. They accessorize with rainbow bracelets. Trees and urban buildings are visible behind them.
Credentials aren't the villain. I want to be real Credentials aren't the villain.

I want to be really clear about that because this conversation can feel uncomfortable, especially if you've worked hard for your experience, your certifications, and your results.

You should share those things. Your audience deserves to know you know your stuff.

But there's a difference between building genuine credibility and performing authority in a way that manipulates, excludes, or overwhelms the people you're trying to serve.

So let's make it practical. Here's the swap:

1. Instead of leading with extreme, cherry-picked success stories... Try sharing client transformations with honest context -  who it worked for, how, and why.

2. Instead of inflated claims designed to impress... Try transparency about your actual journey, including the learning edges.

3. Instead of hype-heavy messaging that creates urgency and pressure... Try relatable stories that help your audience see themselves in your work.

These aren't just "nicer" ways to market. They're more effective -  because they build the kind of trust that actually converts, without leaving people feeling manipulated or excluded after the fact.

Read more: MegBrunson.com/authority-bias

Which of these three swaps feels most relevant to where you are right now in your marketing?

ID: 'Authority is not the problem... it's how we use it that deserves our attention.' Three pairs of thumbs-down and thumbs-up labels contrast approaches: 'extreme examples of success v. client transformations with context,' 'inflated claims v. transparency about your journey,' and 'hype-heavy messaging v. relatable stories.'

#JustMarketing #EquityForAll #EquityCenteredBusiness #SocialJustice #AlignedBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #SocialMediaForAll #ContentCreation
Growth doesn't have to come at the cost of your me Growth doesn't have to come at the cost of your mental health or your bandwidth. 

The right marketing support should help you expand your capacity, not drain it.

If you're ready for results that feel good and work well, I'd love to connect. 

Comment, DM, or learn more at YourMarketingPerson.co

ID: A testimonial from Michelle T. reads: 'Bringing Meg on was one of the best decisions I made... I doubled my group class offerings and increased demand for 1:1 sessions, while feeling less overwhelmed by marketing.' Michelle is smiling and kneeling outdoors with three dogs beside her. YourMarketingPerson.co

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Name-dropping. Revenue flexing. Credential overloa Name-dropping.
Revenue flexing.
Credential overloading.

We've been taught this is what authority looks like… But a lot of it is just authority bias - a psychological shortcut that nudges people to trust you before you've actually earned it.

And when those signals are inflated or inaccessible? 

It's not just manipulative. It quietly tells entire communities of entrepreneurs that their expertise doesn't count.

Prestigious degrees, elite networks, and revenue milestones aren't equally accessible to everyone. 

Neurodivergent entrepreneurs, BIPOC business owners, disabled creatives -  many hold deep, hard-earned expertise that simply doesn't look flashy on a bio. 

When we only recognize authority in one narrow, traditional form, we're quietly telling everyone else their experience doesn't count.

It does. 

I’m unpacking how authority bias shows up in marketing -  and what the Just Marketing® alternative looks like on the blog…

Check it out and let me know what resonates: MegBrunson.com/authority-bias

Which of these four tactics bothers you the most when you see it in someone's marketing?

ID: 'Authority Bias: A psychological shortcut that makes people more likely to believe or buy from someone who seems like an expert.' Four items follow: 'Name-dropping big brands,' 'Overloading bios with degrees, certifications, or awards,' 'Highlighting revenue milestones,' and 'Sharing cherry-picked client wins.' The Just Marketing logo appears on a pink to purple gradient background.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
If you’re building a business while also unlearnin If you’re building a business while also unlearning perfectionism, healing from burnout, or navigating a neurodivergent brain - this is your reminder:

~ Rest is not failure.
~ Pausing is not quitting.
~ You are still making progress, even when you slow down.

Just Marketing® isn’t about pushing through at all costs.

It’s about creating systems that work with your energy, your values, and your capacity.

So if you’re tired today, rest. 
The work will still be here. 
And so will your impact.

ID: Text over an image of a rumpled bed with pillows, tinted with a pink and purple gradient. The text reads: ‘she believed she could, but she was tired, so she rested. ...and you know what? the world went on and it was okay. she will try again tomorrow.'

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Let's talk about the flex. "Harvard-trained." "6- Let's talk about the flex.

"Harvard-trained."
"6-figure coach."
"#1 expert in [XYZ]."

We've all seen it. Heck, some of us have written it - because that's what we were told authority looks like.

But there's a fine line between establishing credibility and exploiting a psychological shortcut to manufacture trust.

That shortcut is called authority bias - and it's one of the most common (and sneaky) tactics in conventional marketing.

Authority bias is our brain's tendency to believe or buy from someone who seems like an expert. And when marketers weaponize that tendency with inflated credentials, cherry-picked wins, or strategically vague name-drops, it stops being influence and starts being manipulation.

When authority is only modeled one way (polished, credentialed, neurotypical, certain), a whole lot of people start to wonder if they even belong in the room.

They do.
You do.

So what does the Just Marketing® alternative look like?
– It means leading with trust over ego. 
– Showing your work instead of shouting your accolades. 
– Being transparent about your journey, your limitations, and the actual humans behind the results you're sharing.

Real authority doesn't need smoke and mirrors. It's built on connection, clarity, and mutual respect.

Read more about what authority bias looks like in practice, why it can be harmful, and how to build genuine credibility without the hype: MegBrunson.com/authority-bias 

And tell me, have you ever felt pressure to puff up your bio or drop a humblebrag just to feel "legit"? 

I know I have!

ID: 'Authority Bias: Establishing Credibility? Or, Manipulating Trust?' Two purple award ribbons are shown side by side -  one with a green checkmark and one with a pink question mark -  on a soft purple gradient background with a rounded purple border.

#JustMarketing #EquityForAll #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #EthicalBusiness #OnlineMarketingTips #DEI #MarketingWithADHD #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing
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Black lives matter.
Love is love.
Abortion is healthcare.
No human is illegal.
Free Palestine.
I also Believe…

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