Meg Brunson

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Increase Your Income with Promotional Content That Doesn’t Feel Salesy

Does promoting your offers make you cringe because you don’t want to come across as pushy or salesy? Many entrepreneurs struggle with the idea of self-promotion, worrying they’ll alienate their audience or compromise their values in the process. But what if I told you that promotional content doesn’t have to feel awkward or forced?

Promotional content, when done ethically, is simply about inviting your audience to work with you in a way that aligns with their needs and your values. It’s not about pressure – it’s about connection. When you frame your offers as solutions to real problems and share them with authenticity, you’ll not only feel more confident but also foster trust with your audience.

By the end of this post, you’ll have the tools to create promotional content that resonates, strengthens relationships, and aligns with your mission. 


What Is Promotional Content?

Promotional content is all about letting your audience know how you can help them. It’s content specifically designed to highlight your offers, services, or products while encouraging your audience to take the next step – whether that’s making a purchase, signing up for a service, or exploring a free resource.

"Promotional Content." The content is divided into two sections: 1 - What it is: A bulleted list outlining promotional content types, such as limited-time offers, launch announcements, event promotions, product features, and testimonials. 2 - Why it works: A second bulleted list highlighting benefits like educating the audience, building awareness, and creating conversion opportunities.

But here’s the catch: effective promotional content doesn’t push – it empowers. It informs your audience, builds trust, and invites them to take action when they’re ready.

Examples of Promotional Content

  • Highlighting Your Offers:
    Share product features, link to sales pages, or announce new services to ensure your audience knows what you provide.
  • Using Customer Success Stories:
    Showcase testimonials or real-life examples that demonstrate the value and impact of your work.
  • Driving Immediate Action:
    Share limited-time offers, launch announcements, or event promotions to create excitement and engagement.

Why Promotional Content Works

  • It Educates Your Audience: Many people in your audience don’t fully understand how you can help them. Promotional content bridges that gap by showcasing your expertise and solutions.
  • It Builds Awareness and Recognition: Regularly sharing your offers ensures your audience stays familiar with your brand and its value.
  • It Creates Opportunities for Conversions: Whether you’re driving sales or collecting leads, promotional content gives your audience a clear path to engage with you.

Promotional content isn’t about applying pressure or resorting to manipulative tactics. It’s about empowering your audience to make informed decisions that feel right for them. By framing your offers as opportunities rather than ultimatums, you can promote your work in a way that feels natural and aligned with your values.

At its core, promotional content is an invitation: an open door that says, “Here’s how I can support you – join me when you’re ready.”


Planning Promotional Content

Promotional content works best when it’s thoughtful, strategic, and aligned with your audience’s needs and your values. Here’s how to plan promotional content that feels authentic and engaging rather than pushy or overwhelming.

The heading reads, "How to Plan Promotional Content." Below, three key steps are listed with numbered pink bullet points: 1 - Start With Your Audience's Needs. 2 - Align Promotions With Your Values. 3 - Create a Promotional Calendar. 3D icons, including a yellow notification bell with a blue "1" badge in the top right, a calendar in the background, and a clipboard with a pencil in the lower left.

Step 1: Start With Your Audience’s Needs

Effective promotional content begins by addressing your audience’s pain points or desires. Instead of focusing solely on what you’re offering, frame your promotions as solutions to the challenges they’re facing.

  • Example: Instead of saying, “Our membership includes weekly content prompts,” say, “Struggling to stay consistent with your marketing? Our membership provides weekly guidance to keep you on track and save you time.”

By centering your audience’s needs, you position your offer as a helpful resource rather than just another sales pitch.

Step 2: Align Promotional Content With Your Values

Staying true to your values is key to creating promotional content that feels good to share. Avoid tactics that create unnecessary pressure, like fake scarcity or guilt-driven messaging. Instead, use gentle, value-aligned language that invites action without coercion.

  • Example of Scarcity to Avoid: “Only 1 spot left! Don’t miss out!”
  • Value-Aligned Alternative: “Our program begins soon, and we’d love to have you join us. Secure your spot today.”

When you align your promotions with your values, your audience feels respected, and you can market confidently knowing you’re staying true to your principles.

Step 3: Create a Promotional Content Calendar

A promotional calendar helps you balance your sales-focused content with value-driven and engaging content. By spacing out your promotions, you keep your audience engaged without overwhelming them with constant sales messages.

  • Example: If you’re launching a new course, spend three weeks leading up to the launch sharing related content, such as educational posts, FAQs, or behind-the-scenes stories. This builds anticipation and ensures your audience is primed for the offer.

A well-planned calendar ensures your promotions feel like part of a larger conversation rather than isolated sales pitches. It also allows you to integrate promotional content with other types, like educational or storytelling posts, for a cohesive strategy.

By focusing on your audience’s needs, staying aligned with your values, and planning your promotions thoughtfully, you’ll create content that feels authentic and effective – setting the stage for long-term success.


Best Practices for Creating Promotional Content

Creating promotional content doesn’t have to feel daunting – or salesy. When done thoughtfully, it can showcase the value of your offer in a way that connects with your audience and encourages them to take the next step. Here are four tips to craft compelling promotional content.

"Best Practices for Creating Promotional Content." Below, four best practices are listed with corresponding 3D icons: 1) Highlight Benefits Over Features - "Benefits" label with a percentage sign. 2) Use Storytelling to Showcase Success - Trophy and confetti. 3) Address Common Objections - Raised hand and a "no" symbol. 4) Create a Clear and Inviting CTA - CTA button and a cursor clicking on it.

Tip 1: Highlight Benefits Over Features

Your audience doesn’t just want to know what your offer is – they want to know how it will make their lives better. Focus on the outcomes and transformations your offer provides, not just the details.

  • Example of Feature-Focused Language: “This membership includes weekly content prompts and templates.”
  • Example of Benefit-Focused Language: “This membership saves you hours each week by providing ready-to-use content prompts that simplify your marketing.”

By emphasizing benefits, you help your audience envision how your offer solves their problems or meets their needs.

Tip 2: Use Storytelling to Showcase Success

Storytelling is a powerful way to make your offer relatable and build trust. Share real-life examples, testimonials, or your own experiences to show the tangible results your audience can achieve.

  • Example: “One member used our content prompts to double their engagement in just a month! They told us it felt like having a marketing assistant on their team.”

Stories make your content memorable and help your audience see themselves benefiting from your offer.

Tip 3: Address Common Objections

Your audience may have hesitations about taking the next step. Use your promotional content to address these concerns and provide reassurance.

  • Example: If your audience might worry that your program is like others they’ve tried, say: “Why haven’t other programs worked for you? Here’s how our system is different: We focus on personalized strategies and support you every step of the way.”

Acknowledging objections shows that you understand your audience’s concerns and positions your offer as the solution they’ve been seeking.

Tip 4: Create a Clear and Inviting CTA

Your audience needs to know exactly what to do next. A clear and inviting call-to-action (CTA) provides guidance and encourages action without feeling forceful.

  • Example: Instead of saying “Buy now,” use language like “Learn more and join us here” or “Explore how this can support your goals.”

Gentle, actionable CTAs help your audience feel confident and ready to take the next step.

By focusing on benefits, sharing relatable stories, addressing concerns, and crafting thoughtful CTAs, you’ll create promotional content that connects with your audience and encourages action – without ever feeling pushy.


Repurposing Promotional Content

Promotional content takes effort to create, so why not maximize its impact? Repurposing allows you to transform one piece of promotional content into multiple formats, ensuring your message reaches more people across different platforms without doubling your workload.

"Save Time & Amplify Impact by Repurposing Promotional Content." Below, a list highlights three key strategies: 1) Cross-Link Your Content. 2) Tie Promotions Into Other Content Types. 3) Repurpose Content for Evergreen Use. 3D icons, include a megaphone figure, a heart, a star, a ribbon, and symbols representing linking, promotions, and recycling.

Start with a core piece of content – like a sales page, blog post, or launch email – and adapt it to fit other platforms and formats.

  • Example Workflow:
    • A blog post announcing a new service → An email sequence introducing the service → A social media carousel highlighting key benefits → Instagram Stories with FAQs → A LinkedIn article sharing behind-the-scenes insights.

Repurposing not only saves time but also ensures your audience encounters your promotion wherever they spend time online.

Cross-Link Your Content

Guide your audience through a journey by linking your promotional content to related resources. This builds interest and provides additional value.

  • Example: A social media post promoting your membership could link to a blog post that explains its benefits in depth. The blog post could then include a CTA leading back to your sales page.

Cross-linking creates a cohesive experience, helping your audience explore your offer at their own pace.

Tie Promotions Into Other Content Types

Your promotional content doesn’t have to stand alone – it can complement other content to add context and value.

  • Example: If you’re launching a new course, create educational content that solves a small piece of your audience’s problem, then introduce your course as the comprehensive solution.

By integrating your promotions into broader conversations, you position your offer as a natural extension of your content rather than a sales pitch.

Repurpose Content for Evergreen Use

Some promotional content, like testimonials, FAQs, or success stories, can be repurposed long after a specific launch. Save these assets to reuse in future campaigns or as ongoing reminders of your offer’s value.

  • Example: A testimonial you share during a launch can later be added to your sales page or featured in social media posts to continuously build trust.

By repurposing your promotional content, you ensure your hard work pays off while keeping your marketing fresh, efficient, and impactful. With the right strategy, a single piece of content can create a ripple effect across your entire marketing ecosystem.


Measuring Success

Creating promotional content is only part of the equation. To refine your strategy and improve your results, you need to measure how well your promotional efforts are working. Tracking key metrics helps you understand what’s resonating with your audience and where there’s room to grow.

Measuring Holiday Content Success.: 1) Key Metrics to Track - engagement rates, click-through rates, conversions, and community growth. 2) Reflect on Qualitative Impact - audience feedback and the tone of engagement. 3) Adjust Your Approach for the Future – identifying what worked, experimenting with delivery, and avoiding assumptions.

Key Metrics to Track

  1. Conversion Rates:
    • Monitor how many people take the desired action (e.g., clicking a link, signing up, or making a purchase).
    • Example: If you shared a landing page link, track how many visitors actually sign up for your offer.
  2. Engagement Metrics:
    • Measure likes, shares, comments, and saves on promotional social media posts.
    • High engagement indicates your content is connecting with your audience and sparking interest in your offer.
  3. Lead Capture Stats:
    • Track how many leads you’ve gathered through free resources like webinars, opt-ins, or downloads.
    • Example: Compare the number of email sign-ups before and after promoting a freebie.
  4. Email Open and Click-Through Rates:
    • Monitor how many recipients open your promotional emails and click on the links inside.
    • Example: An open rate of 20% or higher suggests your subject line is effective, while a high click-through rate shows strong interest in your offer.

Refining Through Testing

Metrics don’t just show you what’s working – they also reveal opportunities to improve. Use these insights to experiment with your promotional content:

  • Test different CTAs to see which one gets the best response.
    • Example: Compare “Learn more and join us today” with “Explore how this can help you.”
  • Experiment with visuals, storytelling, or content length to find what resonates most with your audience.
  • A/B test email subject lines or social media headlines to determine which grabs attention.

Focus on Long-Term Trends

While single promotions can give you valuable insights, it’s also important to look at the bigger picture. Consistently tracking your metrics over time can reveal patterns that help you refine your strategy for future campaigns.

  • Example: You might notice that promotions tied to educational content get higher engagement than standalone sales pitches, guiding you to integrate these approaches more often.

By measuring the success of your promotional content, you’ll gain the clarity needed to create campaigns that consistently perform. Remember, the goal isn’t perfection – it’s progress. Each metric is a stepping stone toward building a strategy that aligns with your audience, your values, and your business goals.


Next Steps

Promotional content doesn’t have to feel salesy or awkward. When approached thoughtfully, it becomes an opportunity to invite your audience to work with you in ways that align with your values and meet their needs. By focusing on authenticity, planning strategically, and sharing content that highlights the benefits of your offers, you can promote your services with confidence and integrity.

"Promotional Content is About Connection – Not Coercion" (highlighted in a purple box). The design includes 3D elements such as a blue and orange chain link in the top left, a handshake icon in the bottom right, and a rocket labeled "ADS" launching with a dollar sign nearby. A light purple gradient background. The "JUST Marketing" logo appears at the top.

Remember, promotional content is about connection, not coercion. It’s about showing up for your audience, demonstrating the value you bring, and providing them with the information they need to make empowered decisions.

This week, challenge yourself to create one piece of promotional content. Focus on the benefits of your offer, use a clear and inviting call-to-action, and track how your audience engages with it. The more you practice, the more natural and aligned your promotions will feel.

And if you’re looking for tools and templates to make creating promotional content even easier, learn more about my Content Marketing Membership. You’ll gain access to ready-to-use resources that help you market confidently and authentically.

Check out the other blog posts in this series:

  • What to Post on Social Media
  • Empower Your Audience with Educational Content
  • Showcase Credibility Content Without Feeling Like You’re Bragging
  • Spark Meaningful Interactions and Relationships with Engaging Content
  • Connect With Your Audience Authentically Through Holiday Content

Categories: All Categories, Content Marketing

Tags: Content Repurposing, Ethical Marketing, Increase Targeted Website Traffic, Lead Generation, Promotional Content, Social Media Strategy, Values-Aligned Promotions

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Holidays aren’t just dates on a calendar - they’re stories, expressions of identity, and powerful reminders of cultural heritage. 

For marginalized communities, holidays often serve as a way to preserve culture and push back against erasure.

- Juneteenth (June 19: A celebration of Black freedom and resilience, honoring the end of slavery in the U.S. while reflecting on the ongoing fight for justice.

- Pride Month (June): A global movement that celebrates LGBTQIA+ identities and the courage to live authentically, rooted in the legacy of resistance at Stonewall.

- Indigenous Peoples’ Day (June 21, Canada): Acknowledging the histories and contributions of Indigenous communities, countering centuries of colonization and cultural suppression.

When we recognize these holidays, we’re not just celebrating - we’re standing in solidarity with the communities that keep these traditions alive.

Want to make your marketing more inclusive and thoughtful year-round? 

My free resource, Diverse and Inclusive Holidays, includes over 400 holidays to help you honor cultural identity and celebrate intersectionality in meaningful ways.

Download now: CelebrateOnSocial.com

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #Holidays #DaysOfTheYear #June2025 #June
Marketing metrics can feel overwhelming... But the Marketing metrics can feel overwhelming...
But they don’t have to be.

Here’s your streamlined formula for tracking success - without losing your mind:

1. Use simple tools
No fancy dashboards required. Free + easy works.

2. Focus on important metrics
Not everything matters. Measure what moves the needle.

3. Adopt a growth mindset
Every number teaches you something - even when it’s lower than you hoped.

That’s the magic formula.
Not perfection. 
Not spreadsheets galore.

Just clarity → action → adjustment → repeat.

You are already capable of creating marketing strategies that feel aligned, ethical, and sustainable.

Tracking your data (in a way that works for you) is simply the next step toward that vision.

Dive deeper into exactly how to do this without stress: MegBrunson.com/marketing-data 

What questions do you have about tracking data?

ID: Infographic titled ‘Simple Strategies for Tracking and Analyzing Marketing Data.’ Three tips are highlighted: ‘Use simple tools, Focus on important metrics, and Adopt a growth mindset.’ At the bottom, two illustrated characters stand beside charts, graphs, and a giant smartphone displaying marketing icons. Background features a pink and purple gradient with abstract data visuals.

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Permission granted to stop doing all the things. Permission granted to stop doing all the things.

Consistency in marketing isn’t about hustling harder.
It’s about creating rhythms that respect your capacity.

Here’s your gentle guide to staying consistent without burning out:

Weekly Tracking = Light touch
Check in. Observe. No need for drastic shifts yet.

Monthly Reviews = Deeper reflection
Notice trends, assess what’s aligned, and celebrate wins.

Quarterly Deep Dives = Strategic adjustment
Zoom out. Refresh your goals + strategies intentionally.

That’s it. No daily stress. No pressure to pivot every second.
Sustainable marketing is about pacing yourself.

It’s about systems that fit you, not forcing yourself to fit the system.

I break down exactly how to do this - ADHD-friendly and overwhelm-free - at MegBrunson.com/marketing-data 

I’m curious: How do you currently check in with your marketing?
Weekly, monthly, or when you remember? 
Share below - no judgment!

ID: Infographic titled ‘Staying Consistent Without Burnout.’ Subtitle reads ‘Setting Realistic Goals for Tracking and Reviewing.’ Three sections are shown: ‘Weekly Tracking, Monthly Reviews, and Quarterly Deep Dives,’ each with corresponding icons. Background features a purple gradient with a subtle bar chart graphic.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Pride month is all about celebrating authenticity, Pride month is all about celebrating authenticity, honoring identity, and continuing the fight for justice — in whatever way feels right for you.

Whether you’re out and loud, quietly reflective, or somewhere in between, your presence matters.

I’ve found myself in the comments on some local Pride posts this week… and whew... alongside the joy and support, there’s still so much ignorance and hate.

So, if you need this reminder too:

— You’re allowed to protect your peace.
— You don’t have to engage with every hater or hot take.
— You get to show up in ways that honor your energy and boundaries.

And (for my fellow Handmaid's Tale fans): "Nolite te bastardes carborundorum!"

This Pride Month (and always), hold your head high, set the boundaries you need, and know that your existence is already a form of resistance.

You’re doing enough.
You are enough. 💕

ID: I stand joyfully with my arms raised in front of a colorful mural and yellow building. The mural features a woman with a winged headdress, orange flowers, and a vintage typewriter. Above, a rainbow pride flag hangs from a window. My black shirt reads “Justice is my love language,” and I'm wearing pink shoes.

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If numbers make your brain say "nope" - this post If numbers make your brain say "nope" - this post is for you!

Tracking your marketing analytics is easier than you think (especially with ADHD-friendly hacks like these):

1. Set a Regular Check-In.
Block 30 minutes monthly. That’s it. No more, no less.

2. Automate Where Possible.
Let reports land in your inbox so you don’t have to chase them.

3. Create a “One-Pager” Dashboard.
Ditch complicated spreadsheets. Stick to essentials.

4. Use Color-Coded Categories.
Visual cues mean easy organization and quick insights.

5. Visualize with Charts.
Bar and pie charts make trends pop (and feel less boring).

6. Find an Accountability Partner.
Share your check-ins for extra motivation (and less procrastination).

Want more ADHD-friendly marketing tips? Visit MegBrunson.com/marketing-data for practical strategies that actually work.

Which of these 6 tips do you want to try first? 

ID: Infographic titled ‘ADHD-Friendly Strategies for Tracking Analytics.’ Six tips are listed: 1) Set a Regular Check-In Schedule, 2) Automate Where Possible, 3) Create a ‘One-Pager’ Dashboard, 4) Use Color-Coded Categories, 5) Create Visual Charts, and 6) Leverage Accountability Partners. Background has a soft pink and purple gradient with magnifying glass and chart illustrations.

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June is here, and it’s bringing sunshine, celebr June is here, and it’s bringing sunshine, celebration, and a whole lot of love. 

From honoring history to celebrating identity, this month is all about lifting each other up and leaning into the joy that comes with being unapologetically yourself. 

Whether you’re waving a rainbow flag or reflecting on the power of connection, June reminds us to celebrate humanity in all its forms.

Here’s a glimpse of the celebrations and observances that make June shine:

Pride Month (All June) - Pride Month is a time to honor the LGBTQIA+ community, celebrate progress, and recommit to the work that’s still needed for equality. It’s about joy, resilience, and making space for everyone to be their authentic selves. (Pro tip: Support LGBTQIA+ creators and businesses this month - and every month!)

World Environment Day (June 5) - This day is all about taking action to protect the planet we call home. Whether it’s reducing waste, planting trees, or educating others about sustainability, every small step adds up. 

Father’s Day (June 15) - From teaching life lessons to the perfect dad jokes, Father’s Day is a time to celebrate the people who’ve shaped us with love, guidance, and maybe a little grilling expertise. (Pro tip: Be sensitive - this day can be complicated for some, so focus on inclusivity in your messaging.)

Juneteenth (June 19) - Also known as Freedom Day, Juneteenth marks the end of slavery in the United States. It’s a day to honor the resilience and contributions of Black Americans, reflect on history, and commit to creating a more just future.

June offers endless opportunities to create content that matters. It’s a time to amplify voices, build connections, and create impact.

My Diverse and Inclusive Holidays guide is here to help you plan content that’s thoughtful, authentic, and inclusive - not just in June, but all year long. It’s packed with holidays, observances, and ideas to keep your marketing fresh and meaningful.

CelebrateOnSocial.com 

June is a celebration of progress, resilience, and connection. 
Which observance resonates most with you this month?
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

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For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

ID: I am smiling with my long pink hair pulled to one side, wearing pink glittery glasses and a bright pink T-shirt that repeatedly says "Abortion is Healthcare " in white text. I'm standing in front of a wall made of glass blocks.

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Black lives matter.
Love is love.
Abortion is healthcare.
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I also Believe…

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