Meg Brunson

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Break Free from Marketing Busy Work

Have you ever wrapped up a long day of marketing tasks – posting on social media, tweaking website copy, answering emails – only to feel like you’ve barely moved the needle? It’s frustrating, isn’t it? You’re busy, your to-do list is shrinking, but the progress you crave feels out of reach.

If you’re nodding along, you’re not alone. For many entrepreneurs, especially those navigating life with ADHD, it’s easy to mistake busyness for productivity. But here’s the truth: marketing busy work isn’t just a time suck. It drains your energy, stifles your creativity, and, yes, even eats away at your bottom line.

The good news? You can break free from the cycle of busy work and focus on marketing efforts that truly make an impact. In this post, I’m sharing five ADHD-friendly strategies to help you cut through the noise, prioritize what matters, and create meaningful progress toward your goals.

Because real success in marketing – and in business – isn’t about doing more. It’s about doing what matters most. 


The Hidden Costs of Marketing Busy Work

Let’s get one thing straight: being busy and being productive are not the same thing. In marketing, it’s all too easy to fill your days with tasks that feel productive – like fine-tuning a logo, obsessing over hashtags, or responding to every comment – but don’t actually drive your business forward. These are classic examples of marketing busy work.

Illustration of a person with black hair sitting on a yellow couch, holding a clipboard and pen. Surrounding them are floating icons including a warning sign, pencil, life preserver, muted sound symbol, and a ‘no phones’ symbol. Text above reads: ‘Being busy and being productive are not the same thing.’ The Just Marketing logo appears at the bottom right. Background is a blue to purple gradient.

When you’re caught in this cycle, it can feel like you’re accomplishing a lot. But take a step back and ask yourself: Are these activities directly contributing to my goals? Are they increasing brand awareness, driving website traffic, or boosting sales? If the answer is no, you’re spinning your wheels.

The cost of this cycle is higher than you might think. Here’s why:

  • Time Drain: Every hour spent on low-impact tasks is an hour stolen from activities that actually grow your business.
  • Energy Burnout: Constantly switching between tasks or chasing perfection exhausts your mental and emotional energy, leaving less bandwidth for creative, strategic work.
  • Missed Opportunities: By focusing on busy work, you may overlook high-impact marketing opportunities like building partnerships, engaging meaningfully with your audience, or launching innovative campaigns.
  • Financial Loss: Every misaligned marketing task is a hidden cost – whether it’s the hours you could have billed to clients or the leads you didn’t convert because your focus was elsewhere.

For entrepreneurs with ADHD, the problem can be even more pronounced. Dopamine-driven tasks, like responding to notifications or checking metrics obsessively, provide instant gratification but rarely produce long-term results.

But here’s the thing: breaking free from busy work isn’t just possible – it’s essential. And it starts with shifting your focus to what truly matters. Ready to learn how? Let’s explore the steps to break the cycle and reclaim your time, energy, and impact.


Five Steps to Break Free from Marketing Busy Work

Escaping the busy work trap isn’t about adding more to your plate – it’s about working smarter, not harder. The key lies in shifting your focus and energy toward activities that drive meaningful results. In this section, we’ll explore five practical steps to help you realign your efforts, starting with a crucial reset for your brain and body.

Infographic titled ‘Five Steps to Break Free from Marketing Busy Work’ with a list: 1) Reset Your Chemical Balance, 2) Seek an Outside Perspective, 3) Realign Marketing Tasks with Goals, 4) Ruthlessly Prioritize and Say No, 5) Track Patterns of Healthy Work vs. Busy Work. Includes small icons beside each step and the Just Marketing logo at the bottom. Background features soft pastel gradients.

Step 1: Reset Your Chemical Balance

When you’re trapped in the busy work cycle, it’s not just your to-do list that’s out of balance – your brain chemistry plays a role too. For those with ADHD, dopamine and norepinephrine are the unsung heroes of focus and motivation. When these levels are out of sync, it’s easy to get stuck in a loop of low-impact tasks, chasing quick hits of satisfaction without making meaningful progress.

To break free, you need to reset your brain’s natural rhythm. This isn’t about overhauling your entire routine; it’s about small, intentional actions that create a sense of calm and clarity.

Tips for Resetting

  • Take Micro-Breaks: Step away from your workspace for a few minutes to stretch, hydrate, or simply change your environment. A five-minute reset can refresh your focus and help you reassess priorities.
  • Incorporate Physical Activity: Movement, even something as simple as a quick walk, can boost dopamine and help regulate your mood.
  • Practice Mindfulness: Engage in deep breathing or meditation exercises to bring your nervous system back to baseline. Apps like Insight Timer or Calm can guide you through ADHD-friendly techniques.

By grounding yourself with these simple resets, you’ll create the mental clarity needed to move beyond busy work and start tackling tasks that truly matter.

Step 2: Seek an Outside Perspective

When you’re deep in the weeds of busy work, it’s easy to lose sight of the bigger picture. Tasks that feel urgent may not actually align with your goals, but in the moment, they can be hard to recognize. That’s why seeking an outside perspective is so powerful – it brings fresh eyes and clarity to what truly matters.

An external viewpoint can act as a reality check. A trusted coach, colleague, or mentor can help you evaluate your workload and identify which tasks are high-impact versus which ones are keeping you busy but not productive. Often, they’ll spot patterns or solutions that you might miss when you’re too close to the problem.

Tips for Getting Perspective

  • Find Your Sounding Board: Share your goals and current projects with someone who understands your business and values. This might be a business coach, an accountability partner, or even a friend with a knack for strategic thinking.
  • Ask the Right Questions: When seeking input, be specific. For example:
    • “Which of these tasks do you think will have the biggest impact?”
    • “Am I focusing on the right priorities, or am I overcomplicating things?”
  • Welcome Feedback Without Defensiveness: Keep an open mind. Remember, this isn’t criticism – it’s a tool to help you get unstuck and make progress.
  • Schedule Regular Check-Ins: Build a habit of seeking outside perspective by setting up weekly or monthly review sessions with your sounding board.

By allowing someone else to help you sift through your to-dos, you’ll not only gain clarity but also ensure your time and energy are directed toward what matters most.

Text: ‘Break Free from Marketing Busy Work,’ with ‘Break Free from’ and ‘Busy Work’; in white text on purple rectangles, and ‘Marketing’ in large white letters. Gradient background in pink, purple, and light blue tones with the Just Marketing logo at the top.

Step 3: Realign Marketing Tasks with Goals

Once you’ve reset your focus and gathered outside perspective, it’s time to take a hard look at your current projects. Are they truly aligned with your long-term marketing goals? Or are they distractions dressed up as “must-dos”?

This step requires you to evaluate your efforts and let go of tasks that don’t directly contribute to meaningful progress. 

Busy work often masquerades as productivity, but without alignment to your goals, it’s just noise. For example:

  • Posting daily on social media without a strategy might feel productive, but if it’s not driving engagement or traffic, it’s wasted effort.
  • Spending hours perfecting a blog post layout may look like dedication, but if it delays publishing high-quality content, it’s holding you back.

Focusing on aligned tasks ensures that your time and energy are spent on actions that move the needle, whether that’s building brand awareness, increasing website traffic, or driving sales.

Tips for Realignment

  1. Revisit Your Goals: Start by clarifying your top 2–3 marketing objectives. For instance, are you focused on growing your email list, increasing client inquiries, or boosting social media engagement?
  2. Audit Your Current Tasks: List everything you’ve been working on and ask:
    • Does this directly support my goals?
    • If not, why am I doing it?
  3. Trim the Fat: Eliminate or delegate tasks that aren’t essential. Freeing up this space allows you to redirect your efforts toward higher-impact work.
  4. Focus on the Big Wins: Identify high-value activities that have a measurable impact, like creating lead magnets, optimizing your website for conversions, or building an engaged email audience.

By consistently aligning your marketing tasks with your bigger vision, you’ll stop spinning your wheels and start making real progress.

Step 4: Ruthlessly Prioritize and Say No

Breaking free from busy work means becoming laser-focused on what truly matters – and that requires learning to say no. Whether it’s declining external requests or resisting your own impulse to chase shiny new ideas, prioritization is the skill that will keep you on track.

Every time you say yes to a task that doesn’t align with your goals, you’re saying no to something more important. This can lead to:

  • Overcommitment, which drains your energy.
  • Lost opportunities to focus on high-impact activities.
  • A cycle of busyness that leaves little room for meaningful progress.

By setting boundaries and prioritizing ruthlessly, you’ll protect your time and energy for the tasks that matter most.

Tips for Prioritizing

  1. Define Your Top Priorities: Identify the 2–3 tasks that will have the biggest impact on your goals this week. Keep them front and center in your planning.
  2. Evaluate Opportunities: When new opportunities arise, ask yourself:
    • Does this align with my goals?
    • Will it move me closer to my long-term vision?
    • Do I have the bandwidth to do this well without sacrificing other priorities?
  3. Practice Saying No:
    • To others: Politely decline tasks or projects that don’t serve your goals. Use phrases like, “I’d love to help, but I’m focusing on X right now.”
    • To yourself: Resist the urge to take on nonessential tasks, even if they seem exciting or productive in the moment.
  4. Use a Prioritization Framework: Tools like the Eisenhower Matrix can help you categorize tasks by urgency and importance, making it easier to say no to low-priority items.

Saying no isn’t about being rigid or unhelpful – it’s about being strategic. Protecting your time and energy allows you to focus on the activities that truly drive progress, ensuring you’re working smarter, not harder.

Step 5: Track Patterns of Healthy Work vs. Busy Work

The final step to breaking free from the busy work trap is building self-awareness. By tracking your work habits and identifying patterns, you’ll gain a clearer understanding of what meaningful, focused work feels like – and how to recognize when you’re slipping back into busy work.

Without reflection, it’s easy to repeat the same unproductive behaviors. Tracking your work not only helps you see what’s working but also provides insight into when and why you veer off course. This self-awareness is a powerful tool for staying aligned with your goals over the long term.

Tips for Tracking Patterns

  1. Keep a Daily Journal: Spend a few minutes at the end of each day reflecting on your work. Write down:
    • What tasks felt meaningful and moved you closer to your goals.
    • What tasks felt like busy work or distractions.
  2. Look for Triggers: Identify what circumstances lead you into busy work. Is it a lack of clarity? Overwhelm? A specific time of day? Recognizing these patterns can help you create strategies to avoid them.
  3. Note Energy Levels: Pay attention to when you feel most focused and productive versus when you’re prone to procrastination or distraction. Use this insight to schedule high-priority tasks during your peak energy times.
  4. Celebrate Wins: Reflect on the progress you’ve made toward your goals. Positive reinforcement helps build habits that keep you on track.

By tracking your patterns, you’ll develop the ability to quickly distinguish between healthy, goal-oriented work and tasks that just keep you busy. Over time, this practice becomes second nature, empowering you to stay focused on meaningful marketing efforts and avoid the busy work trap for good.


Breaking the Marketing Busy Work Cycle for Good

Productivity isn’t about doing more – it’s about doing what matters most. Breaking free from the busy work cycle isn’t a one-time fix; it’s a shift in how you approach your marketing and your business. The good news? It’s entirely possible with small, consistent changes that align your actions with your goals.

Illustration of a smiling character in a mauve hijab and purple jacket pointing upward. Beside them is a gear icon with a person symbol and a green checkmark. Text reads: ‘Productivity isn't about doing more – it's about doing what matters most.’ The Just Marketing logo appears at the top. Background features soft pink and purple gradients.

Let’s revisit the five steps that will help you escape the trap of busy work and focus on meaningful progress:

  1. Reset Your Chemical Balance: Take small, intentional breaks to clear your mind and restore focus.
  2. Seek an Outside Perspective: Invite trusted feedback to identify high-impact priorities.
  3. Realign Your Marketing Tasks with Goals: Audit your activities and let go of what doesn’t serve your vision.
  4. Ruthlessly Prioritize and Say No: Protect your time by focusing on what truly matters and declining distractions.
  5. Track Patterns of Healthy Work vs. Busy Work: Reflect daily to understand what works, avoid pitfalls, and build better habits.

Each of these steps is designed to help you reclaim your energy and focus while ensuring your marketing efforts deliver real results.

Remember, breaking free from busy work doesn’t happen overnight. It’s a process of learning, adjusting, and realigning – but every small step you take will bring you closer to the marketing success you’re working so hard to achieve.

You’re not alone in this journey. Many entrepreneurs – especially those with ADHD – face the same struggles, and the fact that you’re here, taking action, speaks volumes about your commitment to making meaningful progress.

Start small. Focus on one step today, and let the momentum build. Over time, you’ll create a sustainable system that frees you from the trap of busy work and empowers you to reach your goals with clarity and confidence.

If you’re ready to break free from marketing busy work and focus on strategies that drive real results, sign up for my newsletter or follow me on Facebook, Instagram, LinkedIn, or BlueSky!

I look forward to connecting with you!

Categories: All Categories, Marketing with ADHD

Tags: Avoiding Burnout, Blogging Strategy, Marketing Productivity, Overcome Marketing Overwhelm, Simplified Marketing Systems, Social Media Strategy, Time Management

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

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For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

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You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

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How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

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Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

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What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

ID: A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

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If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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