On a Mission
I am on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself. Through Just Marketing®, equity-centered entrepreneurs and small businesses will implement ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.
With a Vision
I envision a world where Just Marketing® is just marketing.
A world where marketing is no longer synonymous with exploitation and manipulation. Instead, every person is seen, respected, and celebrated through the buying process. Where ethical entrepreneurs and small businesses (not billionaires) set the standard for success, earn abundantly for their work, and align their impact toward advancing equity for all intersectional identities.
Guided by 5 core Values
⚖️
Justice
I believe business is a force for dismantling systems of oppression and as such, I prioritize diversity, equity, inclusion, accessibility, and ethics in everything I do.
🤔
Curiosity
I constantly challenge assumptions, seek answers through self-directed research, embrace growth and learning, and explore diverse perspectives to gain deeper understanding.
🎨
Creativity
I recognize there is no such thing as “one size fits all” and explore multiple perspectives while constantly innovating and experimenting for optimal outcomes.
🔗
Connection
I am focused on building authentic relationships, fostering a safe and collaborative community, and actively valuing and acknowledging each individual's voice and presence.
💗
Integrity
Decisions are made based on alignment with these core values, rather than tradition or popular opinion, and I hold myself accountable (with grace) and take responsibility for my thoughts, feelings, and actions.
7 things I know to be true
All lives won't actually matter, until we prove that Black lives matter.
Gender and sexuality are beautifully fluid, and people weren't meant to fit into boxes.
and, to quote Salt n' Pepa:
“it's none of your business!”
Seeking asylum is a right. Immigrants & refugees should always be welcomed.
Refusing to wear a mask takes way more effort than wearing one – it should not be that big of a deal.
Everybody.
Even if you “don't understand.”
Every-freaking-body.
It's not pie.
For most of my life, I was blissfully unaware of the privilege I had as a white, able-bodied, woman.
Now, my family is my “why” and a daily reminder of my privilege.
My children have experienced racism & transphobia first-hand.
I've witnessed it with my own eyes.
It does not have to be this way.
When we learn better, we can do better
It's not enough to know that we're not racist/transphobic…
we have to be anti-racist & anti-transphobic.
And it goes beyond our “personal” lives.
WE NEED TO BE ACTIVE IN THIS ROLE AT ALL TIMES.
Every moment of every day.
Business is a force for dismantling systems of oppression
I'm committed to building an inclusive, accessible, and antiracist business that supports LGBTQIA+ rights and the rights of all intersectional identities.
The Role of DEI In My Business
All are welcomed and differences are celebrated. We are stronger together!
Each individual receives the support necessary for their success.
Spaces are monitored to ensure everyone feels safe, valued, and respected.
The Specifics of My Approach to DEI
All collaborations are vetted to ensure value alignment, including that all parties prioritize DEI in their personal lives and businesses.
I am committed to honesty, vulnerability, and openness as I continue to work toward educating myself and my children, to become more inclusive.
I seek out businesses that are owned by members of marginalized communities and prioritize supporting those businesses.
All content is created to be as accessible as possible, via captioned video, audio, and/or transcriptions.
When harmful information is shared online or in person, I will speak up.
No matter how big/small my platform is/gets, I will amplify the voices of historically oppressed people.
I support businesses and causes focused on dismantling systems of oppression, and avoid doing business with companies that are silent and/or compliant.
Recommended DEI Resources
Books
Movies & Documentaries
Instagram Accounts
TikTok Accounts
Articles/Blogs
Homeschooling
I'm a Certified Equity-Centered Leader
Issued by The Institute for Equity-Centered Coaching
September, 2023
My Leadership Philosophy
Modern marketing is inaccessible to millions of people and is often exploitative. While there has been some recent progress made, there is still much work to do. I'm committed to advancing the shift in marketing as we know it, to become more accessible, inclusive, and ethical while disrupting systems of oppression.
I make decisions by …
- Leveraging my knowledge and experiences, researching new ideas, and listening to feedback from all who are impacted. I recognize that diverse collaboration will yield stronger results.
- Asking lots of questions and considering the wants/needs of the most marginalized community members, knowing that will positively impact all involved.
- Getting creative and considering innovative and unconventional options. I recognize the importance of trying a variety of solutions to find the one that works best. Every failure is a learning experience. We will test and iterate until we find what works.
I believe …
- In being transparent about my feelings and actions, including owning up to my mistakes and lessons learned. Being vulnerable in this way will help to build a community where everyone feels safe to be open and honest.
- In collaboration, and empowering each other to become the best versions of ourselves. In doing so we’ll become stronger as a collective and as individuals.
- We should be asking tough questions, challenging models that aren't working, and calling out inequities, even when it's uncomfortable.
- Through small daily actions, we will influence broad long-term outcomes.
- Each member has an opportunity and responsibility to grow their business and increase their income while contributing to the mission’s goals and priorities.
My leadership liberates others by …
- Providing a space for marketers and business owners to make mistakes, learn, and grow.
- Supporting the growth of business revenue and personal profits.
- Changing the landscape of marketing so all feel seen, supported, and respected through the buying process. (contribution to society)
Marketers are trendsetters with platforms and influence. By leading the charge with the way we ethically represent our brands, we can help spark a more inclusive and accessible future into existence. That’s Just Marketing.
Community Agreements
Just Marketing® strives to foster an inclusive, diverse, supportive, and safe environment for all. As such, we reserve the right to take action including but not limited to hiding, deleting, blocking, and reporting any posts/accounts that violate our community agreements across our owned and borrowed digital platforms, including this website, course platforms, and all branded social media properties.
1. Be Kind, Courteous, & Welcoming
We value justice, equity, and diversity within our businesses and lives. As such, we do not assume the race, class, gender, sexuality, or ability of anyone else. We will use inclusive and non-appropriative language including but not limited to gender-inclusive language (y’all, folks, people, community… we don't use tribe) and we collectively respect pronouns and use the names that people choose to be identified by.
2. Zero Tolerance For Hate Speech Or Bullying
Make sure everyone feels safe. Bullying of any kind isn't allowed, and degrading comments about things like race, religion, culture, sexual orientation, size, gender or identity will not be tolerated. Anti-blackness, homophobia, transphobia, classism, fatphobia, etc. will result in immediate removal.
3. Have Fun Building Community Through Participation & Engagement
Creating a community is dependent on ALL of us. Please introduce yourself, ask questions, share what you’re working on (challenges, wins, fun stories, etc), AND take the time to authentically engage and connect with other members.
4. No One Knows Everything, Together We Know A Lot
We are all at different points in our journeys when it comes to business, marketing, accessibility, and inclusion. We’re not expected to be experts. We’re committing to a lifetime process of learning and growing. As such, we avoid jargon, acronyms, and industry language – opting instead for inclusive language that is accessible for people with varying inside knowledge.
5. Address Debates & Disagreements With Respect
Not everyone comes in with the same set of experiences and knowledge. We assume that people have good intentions by giving the benefit of the doubt and asking questions.
Practice substituting “and” for “but” when speaking. This acknowledges and honors multiple realities, and supports creating spaciousness around our binary ways.
Please, always have positive intent yourself, and take responsibility for the impact of your actions and words on others. Denying our impact by focusing on intent can be more destructive than the initial interaction.
When presented with new information – we commit to listening, reflecting, educating ourselves, and being open to changing our opinions. We acknowledge that we all make mistakes AND can learn from them.
6. Honor The Confidentiality Of Others.
Authentic, expressive discussions make communities great, but may also be sensitive and private. What's shared within private communities should stay in the community. Do not share or make public the stories, identities, or situations of others without their explicit permission.
7. No Promotions Or Spam
Give more than you take. Self-promotion, spam, and irrelevant links aren't allowed. We reserve the right to delete posts that fall under this category. From time to time, we will make space for people to specifically promote their businesses.
Questions and/or Concerns?
Please reach out to [email protected] if you have any concerns about something going on in the community or across branded digital platforms.
Accessibility Statement
The following measures are taken to ensure accessibility:
- Accessibility is part of our mission statement.
- Including accessibility throughout internal policies.
- Assigning clear accessibility goals and responsibilities.
- Regular self-evaluations to access compliance and make improvements.
The Web Content Accessibility Guidelines (WCAG) defines requirements for improving accessibility for people with disabilities. There are three levels of conformance: Level A, Level AA, and Level AAA. This site is partially conformant with WCAG 2.2 Level AA. Partially conformant means that some parts do not fully conform to the accessibility standard, yet.
Accessibility of this website relies on the following technologies to work with the particular combination of web browsers and any assistive technologies or plugins installed on your computer: HTML, WAI-ARIA, CSS, and JavaScript. These technologies are relied upon for conformance with the accessibility standards used.
Your feedback is welcomed and encouraged, please contact [email protected] if you encounter any accessibility barriers.
This statement is a living document. I acknowledge there is always more work I can do to strengthen my commitment to diversity, equity, and inclusion, and I am committed to doing that work.
