Meg Brunson

  • Let’s GoHome
  • #AllTheThingsAbout Me
  • Read | Listen | WatchContent Library
  • Join TheMembership
  • Let’s WorkTogether

Autistic Brains – Squashing Stereotypes and Speaking our Language with Brianne Leeson

Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!

In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn't and how to better accommodate Autistic people, can help us market more inclusively.

In This Episode You'll Learn:

  • What autism is and isn’t.
  • Common assumptions and practices they may have that make life harder for autistic people.
  • Autistic communication, and how to better communicate and accommodate for autistic people in their lives

Watch/Listen & Subscribe

The following YouTube video is from the original broadcast on the FamilyPreneur podcast.

Transcript

Meg Brunson

Hello, FamilyPreneurs, thank you for joining me on another episode today. I'm very excited to be joined by Brianne Leeson. We are going to be talking about autistic brains, squashing stereotypes, and speaking the language with Brianne. We're going to go through what autism actually means, how to understand and appreciate the way that autistic brains work, and more. Brianne is a writer and artist and a voice actor from Dallas, Texas. She is the writer of the queer supernatural comedy audio drama, Today's Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she has experienced daily, before she knew that it was ableism. Combining her passion for social justice, a linguistics degree, and experience as a sensitivity editor for fiction writers, she has become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. And I feel very grateful and lucky that we have you with us today. Thanks, Brianne.

 

Meg Brunson

Now, I'd love to just start with a quick discussion about your podcast. I have to be honest, I'm not an audio drama listener, so I'd love for you to just introduce us to the podcast. What it's kind of like to listen? Is it like watching Netflix, like a show on Netflix? Tell me a little bit about the podcast.

 

Brianne Leeson

Yeah. It actually has an autistic main character and main character. I made sure I named it after I learned that I had sort of sublimated two parts of my personality into those characters. But yeah, it is all of the parts of listening or watching a show, but it's got sound effects, background music. We have a composer who works on the show to do stuff. We have a full cast of voice actors. It's comedy. It's got vampires and shapeshifting, demons and lots of spoofs of different TV shows. And I voice a grim Reaper on the show as one of the main characters I voice. But it's lots of fun.

 

Meg Brunson

And it's geared for adults, correct?

 

Brianne Leeson

Very much for adults, yes. Very much, like not family friendly. I earned that explicit tag.

 

Meg Brunson

We have a lot of parents listening. So just to make sure because I instantly think, oh, my kids would love this. Possibly give it a listen first.

 

Brianne Leeson

Yeah, for sure. I think one of the prevailing comparisons we get is like Stoner Buffy. So if that gives you some sort of idea, like Raunchy, Stoner Buffy.

 

Meg Brunson

That's awesome. It brings me back. Let's talk about now. Can you tell me a little bit about the process of being diagnosed at 30? I know for me, I'm a little bit older than 30, a little bit, but I've had some questions about whether I have ADHD like that's, something that has come up a lot in the past years. I've never gotten a formal diagnosis. You went through those steps, though, and did the formal diagnosis. I'd love to just hear a little bit about that.

 

Brianne Leeson

Yeah. So at the beginning of the pandemic with my routine in shambles, which was my number one coping mechanism for both, I started sort of behaving in ways that I didn't really understand, and I couldn't focus on a lot of stuff. So I started looking into why am I behaving this way? Like, what is happening? And in talking with my therapist, I was like, I think I might have ADHD. And that was a hard process to get going because the very first doctor that I spent all the time and the money to talk to said, hey, I think you're just depressed. Try this medication that you've been on before and had no luck with. And then finally after that one, I was really discouraged. But then one of my partners started looking up more doctors, and I finally found one to do the full assessment. And they said, yeah, you very clearly have ADHD. You just have sort of inadvertently done a lot of things in your life to help work around it and cope with it. And now lots of those things have kind of fallen apart. So, of course, it's more of an issue now.

 

Brianne Leeson

So the ADHD diagnosis, I choose to be on medication because it does help, and being on medication for my ADHD actually does help with my autism and help me cope with stuff. But I got an official diagnosis for that just because I wanted access to be able to get those medical resources. But even after the ADHD diagnosis, there are some parts of how I was behaving that just hadn't been answered. So I researched more, and that led me to finding some things that made me go, oh, I think I might be autistic. And it was learning things that were different from the stereotype that really sort of shook the foundation of what I knew about myself, because one of my early jobs was nannying autistic kids, because I was just good with them for some reason. And I thought autism looked one specific way. So it was really learning that autistic people are as diverse as allistic people, which just means not autistic people. That really started that process. And I chose to get an official diagnosis for autism. And there are a lot of hurdles to that, and there are a lot of reasons someone might not want an official diagnosis on their medical records.

 

Brianne Leeson

So I think for anyone who is questioning the autism, part of that, do evaluate whether or not an official diagnosis is really something that A, you need and B, is safe for you to get.

 

Meg Brunson

That makes sense. I appreciate that breakdown, and it's good things to think about as you're going through that process of figuring out whether that's something you want to pursue. Now, what are some of the we talked about, you mentioned stereotypes, and I know I was raised with a lot of stereotypes that have since - there's been holes poked in it. So can we talk about some of the stereotypes that we have, those common assumptions and then some of the dispelling of that what the reality is?

 

Brianne Leeson

Yeah, I think the biggest assumption is that the autism spectrum is something that everyone is on, because if I had a nickel for every time I've heard someone say, I think we're all a little bit autistic, but that's not how the spectrum works. You either have an autistic brain or you don't have an autistic brain. And the spectrum actually refers to all of our autistic traits. It's more of like a little pie circle chart. And for each of our traits, it shows which end of the spectrum of that trait that we kind of fall on, whether it's repetitive behaviors or social differences or communication differences or routines and rituals. We all have our own mix of that to different degrees. And that's the spectrum and very much in research and diagnosis of autism. It is centered around a CIS-het white child who is assumed to be male. And that is deeply problematic because that is one view of what autism might look like in specific presentations. And it ignores anyone who isn't white, who isn't CIS, who isn't male. And autistic people are six times more likely to be transgender, too. So 70% of us are under the LGBTQIA umbrella.

 

Brianne Leeson

So there are a large number of us who are not those cis-het white boys who later in life go, oh, I was missed because the actual test they use to determine whether or not you're autistic didn't account for anyone like me. So I think people have an assumption that you are either autistic and carry an intellectual disability as well, which is the truth for a lot of people. But I think a lot of people assume that it must come with an intellectual disability, and that's the people who generally get labeled as "severely autistic," which is not a thing like, I am just as autistic as someone's cousin who also has an intellectual disability. It's just they also have an intellectual disability. So if you don't fall into that category or you don't fall into the rain man love on the spectrum, stereotype sort of thing where I'm great at counting cards or something, like, I suck at math. Like, if you fall anywhere between those, I think you kind of get ignored. And a lot of people assume you must not really be autistic.

 

Meg Brunson

In your research, have you found that it's getting better for our children, for children currently, than it was for people like you and I who are in our 30s? As I know the medical community, clearly we can talk about that, too. Clearly has some issues with the way that they approach autism and other diagnoses even. But is it getting better? Is it easier for those non CIS boys, white boys to get diagnoses now, or is that still a challenge for our children?

 

Brianne Leeson

I think it's not nearly the challenge. It was simply because people are recognizing there are gaps. There's actually research now looking at like, hey, lots of this diagnostic criteria is also very Eurocentric. So some countries it's rude to make eye contact, and differences in eye contact are on the diagnostic criteria here. So how would that look for someone who's from a different culture? So I think it's also broadening to say, like, our diagnostic criteria is a very narrow view, and I think it is more recognized in children. It's definitely not where it needs to be. The reason a lot of the hate groups call it an autism epidemic and say that it's getting worse and thinking more people are becoming autistic is simply because more people who are autistic anyway are getting diagnosed. It's not that there are more of us, it's that more of us are getting recognized. So that's why autism consistently looks like there are more and more autistic people. Well, we always been here. You're just recognizing more of us now.

 

Meg Brunson

The fact that there are hate groups, that even is shocking to me. But once you said that and once you broke it down, I recall hearing things like that from people who use autism to fuel how they feel about vaccines and other things.

 

Brianne Leeson

I'll go ahead and say it. Autism Speaks looks like a charity to the outsider, but they have a few autistic people they have hired since they've been critiqued about not having autistic people on the board. But their main goal is to find the gene for autism and to be able to test for autism in utero - eugenics, quite frankly. And they want to find a cure for us when it's labeled as a disorder. But it's not. It's just a type of person. And we have a harder time in certain environments. But we've always existed. And Autism Speaks had a commercial that compared us to cancer, said we would ruin marriages, said that autism would steal your child and just made it look like we're a burden. And most of their money goes to either making sure we don't exist anymore or therapy from the person who invented conversion therapy for gay people to make us act like we're neurotypical.

 

Meg Brunson

Which is disturbing and disgusting to even think about. And you mentioned this in another podcast I listened to where you were guesting. But autism isn't the problem. The problem is how the neurotypical world perceives and interacts with autistic people. Did I get that right?

 

Brianne Leeson

Yeah. Like, there are certain things about the world that would be harder for me in general. Like, there are certain things where being autistic would still make some things harder in general. But I think a lot of my life would be made a lot easier and a lot of many autistic people's lives would be made a lot easier just because, if the neurotypical world made more of an effort. And it's in such basic things. Globally, there is an 85% unemployment rate for autistic people with a University education, and the vast majority who are in a job are what would be called underemployed. So for me, I have a degree in linguistics, but the social aspect and the politics of academia kept me from being able to even access the idea of going to go get my Masters and then trying to find a job in linguistics after that relies on a lot of social stuff. Like you had to be in good with someone who is a professor to get this TA job and you had to do this. So for me, after College, I ended up making more using my autistic special interest of comics, working at a comic book store, and my degree, I don't even know where it is. But the reality is that our social differences and the fact that people won't meet us in the middle, that is possibly one of the hardest parts because it affects everything in your life.

 

Meg Brunson

Many of our listeners are entrepreneurs. Some host podcasts. Like I'm doing like this one. What are some tips, some strategies that we can start to implement or practice that would help us be more inclusive towards autistic people and the autistic population, whether that's potentially a podcast guest or a contractor or somebody that we want to work with on our team.

 

Brianne Leeson

Yeah. I think one big thing is don't assume the worst. They have done studies where they showed allistic people, autistic people, and before even speaking to us, the people decided they didn't like us. And a lot of that is based on this sort of structure of ableism that allistic people tend to quickly filter things through stereotypes and social constructs they know. And a lot of our behavior just puts up red flags. And rather than taking a second to say, hey, is this really a red flag that isn't a good person? Or am I looking at characteristics of a disabled person and making a snap judgment? And that's called a thin slice judgment. So that goes into communication too. So I'm quite literal I'm actively manually choosing each word I say. I don't use subtext, but in the workplace a lot, anywhere, really subtext gets added for us where there was none and people make assumptions. So I think just challenging. Like, has this person said something rude or have I perceived it as rude? I think learning to stop and pause and manually evaluate interactions with autistic people would go a long way because I'm masking, because I at this point can't totally turn it off all of the time, but I have to manually add tone to my voice.

 

Brianne Leeson

I have to tell myself to make certain facial expressions that are deemed appropriate. For some autistic people, eye contact is painful. For me, it's uncomfortable because it feels like someone seeing me naked. I think that's the closest comparison. I don't like it, but we have to force ourselves to do this stuff during work stuff and masking is directly linked to our high rate of self harm. Like self harm is our second leading cause of death. And if more people went a longer way to just understand how we communicate and not make snap judgments and not assume what we mean by our face, I think that would go a long way just to be understood. Sticking with plans, like changing plans last second is super disruptive to a lot of autistic people. I think being comfortable with having someone ask you questions. I don't know how many workplaces I've been in where I have asked a question after I've been given a task and I've been met with hostility because they've assumed like I'm challenging them or that I'm saying the thing they're asking me to do is wrong, but I need the full context of something.

 

Brianne Leeson

I need to know why I'm doing it so I can figure out the details in my head because my brain will not filter out well, this is the one way I'm going to do it. I'm thinking of all these variables unintentionally and asking questions is how I'm making sure I'm doing it the right way. And I think one thing that some people might find pretty controversial, but I think it would help a lot of autistic people is if you're looking to hire someone for something, consider sending your interview questions ahead of time. Because even questions, it takes me longer to process what's actually being asked because when allistic people ask questions, I think a lot of people will be quite surprised how often they're not actually asking the thing they're asking. And I don't know how many times someone said I wasn't really asking you that, I was asking you this. So being able to look at questions ahead of time and being able to say, oh, I think this is what this person is asking, gives the time to process and come up with a genuine answer. It's not that autistic people don't know or have to make something up.

 

Brianne Leeson

We process things differently and verbal communication differences are one of the spectrum traits. So it's an immense help. I can't speak for every autistic person, but I know I communicate much better over email like phone calls. I full body reject because I can't see the person's face and I have to manually look to say, oh, they're making this face, they could be feeling this way. I don't have all the data. I need to really understand the conversation well. And written communication helps give me more time to process and edit and ask questions. And really, those are the cursory things. I think just not assuming the worst and learning our communication. And also someone doesn't have to disclose to you that they're autistic for you to recognize those traits and realize, okay, maybe this person needs this sort of communication because I think when you learn to recognize those traits, you're going to start recognizing just how many people you meet every day who have them. And I think it just makes it much more compassionate people to recognize, like, oh, this person will be better served if I did this right?

 

Meg Brunson

So people don't need to have a label. You don't need to have justification to be kind and patient and open minded. Now, I do have a few questions.

 

Meg Brunson

I apologize. There's a little lag

 

Meg Brunson

Before we continue. I just want to get some clarification. You're saying holistic?

 

Brianne Leeson

Allistic.

 

Meg Brunson

Okay. And can you just define that for me so that I can make sure I'm understanding it correctly?

 

Brianne Leeson

Allistic just means not autistic. So someone with ADHD would be neurodivergent, but they would be allistic meaning they're not autistic.

 

Meg Brunson

That is not something I've heard before I really appreciate you bringing that up.

 

Brianne Leeson

Yeah, I think that word is very useful.

 

Meg Brunson

Thank you.

 

Meg Brunson

Hold on 1 second.

 

Brianne Leeson

Okay.

 

Meg Brunson

Sorry, I lost my train of thought. I apologize staff

 

Meg Brunson

And hearing that response to, like, what we can do. If you're watching the video, you probably caught a face of mine because I'm like, oh, I should have. As a podcaster, providing questions ahead of time would have been a way that I could have helped you better prepare. And not just you, but all guests. Right. That's one way that a podcaster could potentially make an interview easier.

 

Brianne Leeson

Yeah. And like, for me, I'm very fortunate that my communication set, verbal communication was not always the easiest for me. One of the reasons I kind of led to autism was learning about hyperlexia. So it just means I started reading far too early and had a fascination with words and stuff. But I got better at verbal communication, and I also got a linguistics degree, which made it easier for me. But for a lot of autistic people, it is very much a challenge. And I have to manually go in my brain and try to choose the exact word I want. When most people say, oh, well, I'm getting the basic idea across. So getting things ahead of time. And I know a lot of people are like, oh, but I want a natural conversation. Natural conversation is different for autistic people. It just is. And there's nothing unnatural because we naturally script conversations. So if I know I'm about to have to go do something in the background, like a program running in the background, my brain starts going, so if I go here, I say this. And if they say this, I say that. But if they say this, I'm going to change to this response.

 

Brianne Leeson

So I have a flow chart of scripts for everything that I do on a regular basis. And that is part of masking, but it's part of how we manage to communicate. So giving questions ahead of time, is it going to make a conversation any more or less natural - we just, we're prepared.

 

Meg Brunson

And just in case, I'm familiar with the term masking, but just in case people aren't, that's trying to fit in, right?

 

Brianne Leeson

So masking gets used by a lot of neurodivergent group like people under the neurodivergent umbrella. But I think there should be a really big distinction because it originated as autistic masking. And autistic masking is hiding our autistic traits, including stims and stuff, to a degree where there was a recent study that said intense masking, and I forget the metric they use, but can take 14 years off of our life like it's directly linked to our suicide rate. And we will go so far as to, for me, a lot of it is just hiding discomfort. So I thought everyone was miserable when they ate at a restaurant and it's just hiding that discomfort. It's adding tone to my voice, it's forcing myself to make eye contact. It's making sure I'm making the right face, trying to hold my body in a certain way, making myself smile at things. I go access these scripts in my head. And there are a lot of people who mask so hard they mimic TV characters or fictional characters because people like that person, they think that person is okay and that's what you do. So there are autistic people who have no sense of identity by the time they're- for late diagnosed people have no sense of identity because we have to mask. And it's especially insidious because BIPOC, autistic people have to mask more than white autistic people because autistic people are more likely to be victims of police violence. And also, of course, BIPOC folks are. So when you're at the intersection of both of those identities, you can't hide the color of your skin, but you can try to hide that you're autistic. So it's hard because we all have to do it to different degrees and not all of us can do it. It's very much a privilege to be able to, and I know it's open doors for me that wouldn't have been open otherwise. But if someone can provide a safe space where we can let that mask down a little, that is taking such strain off of us just to be able to relax some. For me, sometimes I have autistic meltdowns and autistic shut down sometimes, and sometimes it's just suppressing a meltdown, which is a neurological event where my brain has said I've had too much. But when you're masking for your own safety, it gets perceived as violent behavior. So your brain says save it for later, and that can supplement into a bunch of other mental health problems because we're not letting those things out when we're uncomfortable.

 

Brianne Leeson

So masking for autistic people is a much different animal than it gets talked about for other neurodivergent groups. And it's hard. It's unfortunately a necessary evil to survive in this world for us to differing degrees. But if you can be someone that's safe for an autistic person to communicate with and just simply ask questions and admit when something's confusing, you'll be helping. You'll be helping a lot.

 

Meg Brunson

That's great to know. I really appreciate your willingness to be vulnerable, to share all of this information with us. I just appreciate you putting yourself out there and helping in a way to help us allistic people - I'm going to use my new word of the day - to be more open and accepting and compassionate so that we can hopefully make the world a better place for everybody.

 

Brianne Leeson

Yeah. Thank you. I think I like talking about it and I've had people message me going, hey, I'm actually seeking an autism diagnosis now Because I didn't know everyone didn't operate that way. So I also think if the way I described how I operate resonates to anyone, go do some research. Go do some research for yourself.

 

Meg Brunson

Yeah. Having those answers, now I can't remember. Isn't that awful? I can't remember if you mentioned it in this episode or in another one Because I've listened to a few of yours, but having those answers has helped you to understand why your brain works and makes sense out of things so you no longer feel like, I think you called it broken.

 

Brianne Leeson

Yeah, because it's like I was trying to use just the owner's manual to something that I'm not - like a Jeep to operate. And it's like, oh, by the way, you're not a Jeep, you're a Vespa. That's why this didn't work. And I'm like, oh, okay, well, now I have the language and the access to the information I need to know how to take care of myself. And just having access to that language, I think, can help people quite a bit and to be more compassionate with yourself and know like, hey, there's nothing wrong with you. You were just you're on a different operating system.

 

Meg Brunson

I love that example. I love that example. Now where can our listeners obviously they can find your podcast. Wherever they're listening to this podcast, they'll likely be able to find your podcast, Today's Lucky Winner. Where can people connect with you if they want to learn more or continue this conversation with you?

 

Brianne Leeson

Yeah, on Twitter, my handle is @HotSauceGhost and on Instagram it's @Brianne_Leeson

 

Meg Brunson

Perfect. Again, I want to thank you so much for being here. I enjoyed this conversation a ton and I hope that it opens the eyes, the ears of our listeners and our viewers to change the way that we're showing up in the world and what we're expecting of other people, regardless of what labels they've may or may not come to us with. So thank you very much.

 

Brianne Leeson

Yeah, thank you.

Find Just Marketing® on your favorite podcast platform!

About Brianne Leeson

Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains.

Connect with Brianne

Website | Instagram | Twitter

Subscribe to the Newsletter

Categories: All Categories, Just Marketing®

Tags: Accessible Marketing, Ethical Marketing, Inclusive Marketing

Prev
Next

About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Moving away from "lifetime access" doesn't mean yo Moving away from "lifetime access" doesn't mean your offer suddenly sounds complicated. 

It just means naming your actual access window out loud.

Instead of promising forever, try something specific: "You'll have access for 12 months, with a reminder before it ends," or "Access runs through December 2026, and I'll give you 90 days' notice if anything changes." 

That kind of clarity respects your business's real capacity while still giving buyers something solid to plan around.

Explaining the reason behind an access window turns a limit into information instead of a loss. 

A line like "I've capped this at two years so I can keep the content updated and manageable for my small team" tells people exactly what they're getting and why.

A defined timeline is simply kinder than an undefined one. 

Buyers get to make an informed choice about what they're purchasing, plan for what happens after access ends, and trust the terms won't shift without warning.

Read the blog for templates you can copy straight into your next offer: MegBrunson.com/lifetime-access

If you've replaced "lifetime" with a real access window, what language did you land on? 
Share it below.

ID: The heading reads 'Lifetime Offers, Setting Clear Limits Without Scarcity Tactics' over a soft rainbow gradient background. Four speech-bubble boxes arranged in a grid read 'Be Direct, Not Dramatic' in blue, 'Lead with Why' in purple, 'Remember, Boundaries Are Kind' in pink, and 'Respect Their Autonomy' in green. The Just Marketing logo is at the bottom.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
How often should you actually post on social media How often should you actually post on social media?

The advice out there is loud and contradictory: post daily, hit three posts a day, batch a month of content in one sitting, stay consistent or the algorithm forgets you exist.

Here's what's true: platforms do reward consistency, but a pace that burns you out isn't a sustainable strategy - it's a countdown to an abandoned account.

One post a week for a year gives you 52 touchpoints with your audience and a content library that reflects who you are. 

Three posts a day for two weeks followed by two months of silence gives your audience a pattern they can't rely on.

A realistic starting point: two posts a week, rotating through educational, credibility, engagement, and promotional content. That rhythm builds a balanced mix without becoming a second job.

Give any new rhythm 60-90 days before evaluating it. Growth on social is slow and nonlinear, and momentum favors whoever stayed consistent long enough to build it.

What posting frequency has actually felt realistic for you? 

Curious whether people tend to overcommit or underestimate themselves... let me know in the comments.

ID: I'm standing in front of a crowd of people at a Pride festival. I have long pink hair pulled to one side and an undercut. I'm wearing rainbow glasses and a  pink T-shirt reading 'Erase Transphobia'. I'm smiling and resting one hand on my hip, displaying rainbow bracelets and a colorful tattoo on my forearm.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
"Lifetime access" isn't automatically a red flag. "Lifetime access" isn't automatically a red flag. 

Plenty of offers use it well, and the ones that work tend to share a few things in common.

1. Some are built entirely from evergreen material - pre-recorded videos, worksheets, guides - content that doesn't need live support or constant updates to stay valuable. That structure lets people move through it on their own timeline, which happens to be wonderfully ADHD- and spoonie-friendly.

2. Others simply fit the business behind them. A low-ticket, set-it-and-forget-it product that doesn't require ongoing moderation can support a lifetime promise without quietly burning out the person running it.

3. And for a lot of people, flexible access is simply kinder than a countdown timer. Long-term access gives room to pause, restart, and return whenever life allows, which matters for anyone managing fluctuating energy or a non-linear way of processing information.

A generous access window, a promise of advance notice before anything changes, and a downloadable backup plan keep "lifetime" both flexible and genuinely dependable.

Read the full post on the blog for the exact language we'd recommend if your offer fits this bill: MegBrunson.com/lifetime-access

Does your offer check any of these boxes? 

ID: The heading reads 'Lifetime Access, Is Helpful When...' over a soft, cloudy pastel background. Three rounded boxes list conditions: 'The Content Is Evergreen and Self-Paced' in pink, 'It Aligns with Your Business Model and Capacity' in purple, and 'It Serves Accessibility and Reduces Pressure' in blue. The Just Marketing logo is below.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
Before adding "lifetime access" to your next offer Before adding "lifetime access" to your next offer, run it through four honest questions.

1. Ask yourself whether you've actually spelled out what "lifetime" means in this specific offer, rather than leaving it as a feel-good phrase doing all the heavy lifting. 

2. Consider whether what you can realistically sustain today, and years from now, lines up with what you're promising.

3. Get honest about what you can actually deliver and for how long.

4. And check whether your audience has enough real information to make an informed choice about what they're buying.

Answering yes across the board is a great sign you're already doing this ethically. 

Pausing on any one of them points to exactly where your offer could use more clarity before it goes live.

Save this post and run your own offers through it before your next launch.

Read the blog for more: MegBrunson.com/lifetime-access

Which question was hardest for you to answer honestly? 
I’m curious which one trips people up most.

ID: 'Lifetime Access, Questions to Ask Yourself' Four boxes list reflection questions: '1, Have I clearly defined what I mean by lifetime? 2, Does my current and future capacity align with this promise? 3, Am I being honest about what I can realistically deliver, and for how long? and 4, Am I respecting my audience's right to informed consent?' The Just Marketing logo is at the bottom.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
I don’t take feedback like this lightly - because I don’t take feedback like this lightly - because I know how many entrepreneurs have been burned by rigid content formulas, bloated templates, or support that disappears once you pay.

The Content Marketing Membership is built differently:
~ Real strategy that adapts to your energy
~ Designed for neurodivergent brains
~ Made to support your voice - not replace it
~ And grounded in community care, not hustle culture

So when a member says I’ve gone above and beyond?
That’s the goal. Always.

If you’re ready for content support that actually feels supportive...
Visit ContentMarketingMembership.com or DM me!

ID: A red heart-shaped hot air balloon floats over a scenic landscape with trees and houses. The balloon has the words ‘Client Love’ on it. Overlaid text reads: ‘You’ve Really Gone Above & Beyond With This One.’ At the bottom is the website: ContentMarketingMembership.com. The image has a purple and pink gradient overlay.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Ever notice how many businesses run on someone els Ever notice how many businesses run on someone else's software? 

That's one of the first cracks in a "lifetime access" promise - platforms shut down, get bought out, or raise prices past what's sustainable, and a seller doesn't fully control that timeline no matter how confident the sales page sounds.

Then there's capacity. 

What felt manageable with five students can feel impossible with five hundred. A promise to support something "forever" can quietly turn into unpaid labor and burnout for the person running the show.

The pitfall that actually breaks trust, though: saying "lifetime" when what you really mean is "until I stop running this program." 

That gap between the word and the reality is where people feel misled, especially anyone who takes "forever" literally instead of as a marketing flourish.

Lifetime access can absolutely work… when a seller's capacity and a platform's reality can actually back up the promise being made.

Read the blog for how to spot these gaps in your own offers before they become a problem: MegBrunson.com/lifetime-access

Which one feels most relevant to your business right now: the platform risk, the capacity limit, or the clarity gap? 

ID: Heading reads, 'Lifetime Access Ethical Concerns.' A numbered timeline lists three colored boxes: '1, The Platform Problem' in pink, '2, The Capacity Conundrum' in purple, and '3, The Clarity Gap' in blue, with a yellow sticky note overlapping the third box reading 'AKA, The Trust Breaker.'

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
I want you to know something about me and my work: I want you to know something about me and my work:

I am on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Just Marketing®, equity-centered entrepreneurs and small businesses will implement ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

I envision a world where Just Marketing® is *just* marketing.

A world where marketing is no longer synonymous with exploitation and manipulation.

Instead, every person is seen, respected, and celebrated through the buying process.

A world where ethical entrepreneurs and small businesses (not billionaires) set the standard for success, earn abundantly for their work, and align their impact toward advancing equity for all intersectional identities.

If this mission speaks to you…
Pull up a seat.
You belong here.

ID: Top section labeled 'Mission': ‘I am on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.’ Bottom section labeled ‘Vision’: ‘I envision a world where Just Marketing® is just marketing.’ Meg is smiling and standing among the cherry blossoms.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
"Lifetime access" sounds simple until you start as "Lifetime access" sounds simple until you start asking who it's actually about… 

Nobody's timeline matches up, and most sellers never clarify which one they mean. 

That leaves buyers filling in their own definition of "forever," which rarely holds up once a platform changes hands or a business shifts direction. 

This gap hits especially hard for anyone who takes language at face value - you said lifetime, so that's what you expected.

Read the blog post for the exact questions worth asking before you use this phrase in your own marketing: MegBrunson.com/lifetime-access

Question for you: when you hear "lifetime access," whose lifetime do you assume it means? 

ID: Heading reads, 'The Vagueness of Lifetime Access,' with arrows pointing down to bold text asking 'Who's Lifetime?' Below, five colored questions read 'The buyer? The creator? The program? The platform it's hosted on? and Your Dropbox account?' A pensive, realistic capybara with question marks above its head sits beside the Just Marketing logo.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
What should you actually post today? Most people What should you actually post today?

Most people assume their content struggles come from running out of ideas. Usually the real issue is different: no filter for sorting the ideas already sitting in your notes app.

Without a framework, every post turns into a dozen small decisions - topic, angle, tone, goal - all at once. That decision fatigue is what makes content creation exhausting, not a shortage of things to say.

A simple content mix solves this. Instead of asking "what should I post today?", ask "what type of content comes next in my rotation?" The blank page suddenly has a shape.

Try rotating through four content types:

1. Educational: teach something your ideal client needs to know. Builds trust and positions you as worth following.

2. Credibility: testimonials, case studies, results, stories that show your expertise in action.

3. Engagement: questions, polls, behind-the-scenes moments that spark conversation and help people feel like they know you.

4. Promotional: your offers and services. Letting people know how you can help is part of showing up for them.

Cycle through the four, and the blinking cursor stops being a problem. You've got a rotation and a plan... showing up is the only job left. 💕

Which of these four feels most natural to you? 
And what's the one you tend to dodge?

ID: I'm smiling with pink hair in an undercut style, pink glitter glasses, and purple lipstick, standing in front of a glass block and mesh window. I wear a pink t-shirt printed repeatedly with 'Abortion is healthcare' and have colorful tattoos on one forearm.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD
"Lifetime access"... One payment, and a promise th "Lifetime access"... One payment, and a promise that's supposed to last forever. 

It's the kind of phrase marketers love because it removes hesitation instantly, wrapping a purchase in the comfort of forever.

But a promise this big is worth examining. 

Is offering "lifetime access" actually ethical, or is it a feel-good shortcut that sounds better than it holds up?

Short answer: it depends entirely on what happens after someone hits "buy." 

A seller can call something "lifetime" and still build real trust, as long as the promise is specific enough to actually keep.

Just Marketing® is proven in the follow-through - the phrasing is just the opening line.

Read the full breakdown, including where this phrase tends to go sideways and what we'd recommend instead: MegBrunson.com/lifetime-access 

Have you ever offered (or bought) “lifetime access?” 
What was your experience actually like.

ID: 'Is Lifetime Access Ethical?' appears in bold purple and pink text, with 'Lifetime Access' stamped inside a purple badge beneath an open padlock icon. A faded, repeating 'Sale' pattern fills the light lavender background throughout the graphic.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
You don't have to wait to start making your market You don't have to wait to start making your marketing more accessible.
You can start this week.

Here are six low-lift, high-impact shifts worth putting on your radar:

1. Simplify your language
Write the way you actually talk. If someone has to re-read a sentence twice to understand what you're offering, that's friction.

2. Add alt text and captions
To every image and every video. This one is genuinely non-negotiable, and it takes less time than you think, especially once it becomes a habit.

3. Use legible fonts and strong contrast
High contrast isn't just accessible; it's effective.

4. Reduce decision fatigue
If someone lands on your offers page and immediately feels overwhelmed by choices, they're likely to close the tab rather than figure it out. Simplify, and make it easy to say yes.

5. Offer flexible payment options
Sliding scale pricing, payment plans, and community-funded scholarships aren't just generous - they're strategic. They open your work to people who are deeply values-aligned but navigating real financial constraints.

6. Give people time
Countdown timers and "only 3 spots left!" language create urgency… but they also create stress, especially for folks with time blindness or anxiety. The right people will make empowered decisions when they're ready.

These are all small, intentional choices that add up to a meaningfully more accessible business over time.

Pick one, and make that shift this week.

The blog goes deeper on the biggest offer-level accessibility barriers and how to address them in a way that supports both your audience and your sustainability: MegBrunson.com/marketing-accessibility

Which of these six feels most doable for you right now?

ID: 'Quick Wins for More Accessible Marketing' appears in bold purple. Six rectangles with checkmarks, list tips: 'Simplify your language, Add alt text and captions, Use legible fonts and strong contrast, Reduce decision fatigue, Offer flexible payment options, and Give people time.'
Making your marketing more accessible is one of th Making your marketing more accessible is one of the smartest business moves you can make - full stop.

There's a persistent myth floating around that accessibility is something you do for people with disabilities, at the expense of aesthetics, conversions, or profit. That framing keeps a lot of well-meaning entrepreneurs from actually doing the work. Because if it feels like a trade-off, it's easy to deprioritize.

So let's reframe it.

1. When your offers are easier to understand, more people say yes to them. 

2. When your visuals use strong contrast and legible fonts, more people can actually read your content - and stick around long enough to connect with it. 

3. When your pricing is transparent and your payment options are flexible, you remove the friction that was standing between a potential client and a "heck yes."

Accessible marketing makes your business more ethical, more inclusive, and more effective across the board.

Those aren't competing goals. They're the same goal.

When you reduce access barriers, you're not just doing the right thing - you're building trust with exactly the people you most want to reach.

The blog breaks down four specific places where inaccessible marketing hides in offers - and how to start shifting each one without burning everything down and starting over.

Check it out: MegBrunson.com/marketing-accessibility 

Has accessibility ever felt like a trade-off to you in your marketing? What made it feel that way?

ID: 'Improving Marketing Accessibility' is highlighted in yellow at the top. Below, the phrase 'makes things better for people with access needs' appears struck through in pink, replaced by 'makes your business more ethical, inclusive, and effective across the board' on a purple background.

#JustMarketing #EquityForAll #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #OnlineMarketingTips #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #SocialMediaForAll #ContentCreation
Follow on Instagram

 

Links

CMM Log In
Mission, Vision, & Values

DEI Statement
Leadership Philosophy
Community Agreements
Press & Media

 

Beliefs

Black lives matter.
Love is love.
Abortion is healthcare.
No human is illegal.
Free Palestine.
I also Believe…

Circular badge has the name "Meg" in the middle and is surrounded by: "CEO, author, speaker, marketer, leader, & advocate"

Let’s Connect

  • facebook-official
  • instagram
  • bluesky
  • linkedin
  • youtube-play
  • email
Copyright © 2026|All Rights Reserved|Meg Brunson, LLC| Privacy & Terms