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Autistic Brains – Squashing Stereotypes and Speaking our Language with Brianne Leeson

Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!

In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn't and how to better accommodate Autistic people, can help us market more inclusively.

In This Episode You'll Learn:

  • What autism is and isn’t.
  • Common assumptions and practices they may have that make life harder for autistic people.
  • Autistic communication, and how to better communicate and accommodate for autistic people in their lives

Watch/Listen & Subscribe

The following YouTube video is from the original broadcast on the FamilyPreneur podcast.

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Transcript

Meg Brunson

Hello, FamilyPreneurs, thank you for joining me on another episode today. I'm very excited to be joined by Brianne Leeson. We are going to be talking about autistic brains, squashing stereotypes, and speaking the language with Brianne. We're going to go through what autism actually means, how to understand and appreciate the way that autistic brains work, and more. Brianne is a writer and artist and a voice actor from Dallas, Texas. She is the writer of the queer supernatural comedy audio drama, Today's Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she has experienced daily, before she knew that it was ableism. Combining her passion for social justice, a linguistics degree, and experience as a sensitivity editor for fiction writers, she has become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. And I feel very grateful and lucky that we have you with us today. Thanks, Brianne.

 

Meg Brunson

Now, I'd love to just start with a quick discussion about your podcast. I have to be honest, I'm not an audio drama listener, so I'd love for you to just introduce us to the podcast. What it's kind of like to listen? Is it like watching Netflix, like a show on Netflix? Tell me a little bit about the podcast.

 

Brianne Leeson

Yeah. It actually has an autistic main character and main character. I made sure I named it after I learned that I had sort of sublimated two parts of my personality into those characters. But yeah, it is all of the parts of listening or watching a show, but it's got sound effects, background music. We have a composer who works on the show to do stuff. We have a full cast of voice actors. It's comedy. It's got vampires and shapeshifting, demons and lots of spoofs of different TV shows. And I voice a grim Reaper on the show as one of the main characters I voice. But it's lots of fun.

 

Meg Brunson

And it's geared for adults, correct?

 

Brianne Leeson

Very much for adults, yes. Very much, like not family friendly. I earned that explicit tag.

 

Meg Brunson

We have a lot of parents listening. So just to make sure because I instantly think, oh, my kids would love this. Possibly give it a listen first.

 

Brianne Leeson

Yeah, for sure. I think one of the prevailing comparisons we get is like Stoner Buffy. So if that gives you some sort of idea, like Raunchy, Stoner Buffy.

 

Meg Brunson

That's awesome. It brings me back. Let's talk about now. Can you tell me a little bit about the process of being diagnosed at 30? I know for me, I'm a little bit older than 30, a little bit, but I've had some questions about whether I have ADHD like that's, something that has come up a lot in the past years. I've never gotten a formal diagnosis. You went through those steps, though, and did the formal diagnosis. I'd love to just hear a little bit about that.

 

Brianne Leeson

Yeah. So at the beginning of the pandemic with my routine in shambles, which was my number one coping mechanism for both, I started sort of behaving in ways that I didn't really understand, and I couldn't focus on a lot of stuff. So I started looking into why am I behaving this way? Like, what is happening? And in talking with my therapist, I was like, I think I might have ADHD. And that was a hard process to get going because the very first doctor that I spent all the time and the money to talk to said, hey, I think you're just depressed. Try this medication that you've been on before and had no luck with. And then finally after that one, I was really discouraged. But then one of my partners started looking up more doctors, and I finally found one to do the full assessment. And they said, yeah, you very clearly have ADHD. You just have sort of inadvertently done a lot of things in your life to help work around it and cope with it. And now lots of those things have kind of fallen apart. So, of course, it's more of an issue now.

 

Brianne Leeson

So the ADHD diagnosis, I choose to be on medication because it does help, and being on medication for my ADHD actually does help with my autism and help me cope with stuff. But I got an official diagnosis for that just because I wanted access to be able to get those medical resources. But even after the ADHD diagnosis, there are some parts of how I was behaving that just hadn't been answered. So I researched more, and that led me to finding some things that made me go, oh, I think I might be autistic. And it was learning things that were different from the stereotype that really sort of shook the foundation of what I knew about myself, because one of my early jobs was nannying autistic kids, because I was just good with them for some reason. And I thought autism looked one specific way. So it was really learning that autistic people are as diverse as allistic people, which just means not autistic people. That really started that process. And I chose to get an official diagnosis for autism. And there are a lot of hurdles to that, and there are a lot of reasons someone might not want an official diagnosis on their medical records.

 

Brianne Leeson

So I think for anyone who is questioning the autism, part of that, do evaluate whether or not an official diagnosis is really something that A, you need and B, is safe for you to get.

 

Meg Brunson

That makes sense. I appreciate that breakdown, and it's good things to think about as you're going through that process of figuring out whether that's something you want to pursue. Now, what are some of the we talked about, you mentioned stereotypes, and I know I was raised with a lot of stereotypes that have since - there's been holes poked in it. So can we talk about some of the stereotypes that we have, those common assumptions and then some of the dispelling of that what the reality is?

 

Brianne Leeson

Yeah, I think the biggest assumption is that the autism spectrum is something that everyone is on, because if I had a nickel for every time I've heard someone say, I think we're all a little bit autistic, but that's not how the spectrum works. You either have an autistic brain or you don't have an autistic brain. And the spectrum actually refers to all of our autistic traits. It's more of like a little pie circle chart. And for each of our traits, it shows which end of the spectrum of that trait that we kind of fall on, whether it's repetitive behaviors or social differences or communication differences or routines and rituals. We all have our own mix of that to different degrees. And that's the spectrum and very much in research and diagnosis of autism. It is centered around a CIS-het white child who is assumed to be male. And that is deeply problematic because that is one view of what autism might look like in specific presentations. And it ignores anyone who isn't white, who isn't CIS, who isn't male. And autistic people are six times more likely to be transgender, too. So 70% of us are under the LGBTQIA umbrella.

 

Brianne Leeson

So there are a large number of us who are not those cis-het white boys who later in life go, oh, I was missed because the actual test they use to determine whether or not you're autistic didn't account for anyone like me. So I think people have an assumption that you are either autistic and carry an intellectual disability as well, which is the truth for a lot of people. But I think a lot of people assume that it must come with an intellectual disability, and that's the people who generally get labeled as "severely autistic," which is not a thing like, I am just as autistic as someone's cousin who also has an intellectual disability. It's just they also have an intellectual disability. So if you don't fall into that category or you don't fall into the rain man love on the spectrum, stereotype sort of thing where I'm great at counting cards or something, like, I suck at math. Like, if you fall anywhere between those, I think you kind of get ignored. And a lot of people assume you must not really be autistic.

 

Meg Brunson

In your research, have you found that it's getting better for our children, for children currently, than it was for people like you and I who are in our 30s? As I know the medical community, clearly we can talk about that, too. Clearly has some issues with the way that they approach autism and other diagnoses even. But is it getting better? Is it easier for those non CIS boys, white boys to get diagnoses now, or is that still a challenge for our children?

 

Brianne Leeson

I think it's not nearly the challenge. It was simply because people are recognizing there are gaps. There's actually research now looking at like, hey, lots of this diagnostic criteria is also very Eurocentric. So some countries it's rude to make eye contact, and differences in eye contact are on the diagnostic criteria here. So how would that look for someone who's from a different culture? So I think it's also broadening to say, like, our diagnostic criteria is a very narrow view, and I think it is more recognized in children. It's definitely not where it needs to be. The reason a lot of the hate groups call it an autism epidemic and say that it's getting worse and thinking more people are becoming autistic is simply because more people who are autistic anyway are getting diagnosed. It's not that there are more of us, it's that more of us are getting recognized. So that's why autism consistently looks like there are more and more autistic people. Well, we always been here. You're just recognizing more of us now.

 

Meg Brunson

The fact that there are hate groups, that even is shocking to me. But once you said that and once you broke it down, I recall hearing things like that from people who use autism to fuel how they feel about vaccines and other things.

 

Brianne Leeson

I'll go ahead and say it. Autism Speaks looks like a charity to the outsider, but they have a few autistic people they have hired since they've been critiqued about not having autistic people on the board. But their main goal is to find the gene for autism and to be able to test for autism in utero - eugenics, quite frankly. And they want to find a cure for us when it's labeled as a disorder. But it's not. It's just a type of person. And we have a harder time in certain environments. But we've always existed. And Autism Speaks had a commercial that compared us to cancer, said we would ruin marriages, said that autism would steal your child and just made it look like we're a burden. And most of their money goes to either making sure we don't exist anymore or therapy from the person who invented conversion therapy for gay people to make us act like we're neurotypical.

 

Meg Brunson

Which is disturbing and disgusting to even think about. And you mentioned this in another podcast I listened to where you were guesting. But autism isn't the problem. The problem is how the neurotypical world perceives and interacts with autistic people. Did I get that right?

 

Brianne Leeson

Yeah. Like, there are certain things about the world that would be harder for me in general. Like, there are certain things where being autistic would still make some things harder in general. But I think a lot of my life would be made a lot easier and a lot of many autistic people's lives would be made a lot easier just because, if the neurotypical world made more of an effort. And it's in such basic things. Globally, there is an 85% unemployment rate for autistic people with a University education, and the vast majority who are in a job are what would be called underemployed. So for me, I have a degree in linguistics, but the social aspect and the politics of academia kept me from being able to even access the idea of going to go get my Masters and then trying to find a job in linguistics after that relies on a lot of social stuff. Like you had to be in good with someone who is a professor to get this TA job and you had to do this. So for me, after College, I ended up making more using my autistic special interest of comics, working at a comic book store, and my degree, I don't even know where it is. But the reality is that our social differences and the fact that people won't meet us in the middle, that is possibly one of the hardest parts because it affects everything in your life.

 

Meg Brunson

Many of our listeners are entrepreneurs. Some host podcasts. Like I'm doing like this one. What are some tips, some strategies that we can start to implement or practice that would help us be more inclusive towards autistic people and the autistic population, whether that's potentially a podcast guest or a contractor or somebody that we want to work with on our team.

 

Brianne Leeson

Yeah. I think one big thing is don't assume the worst. They have done studies where they showed allistic people, autistic people, and before even speaking to us, the people decided they didn't like us. And a lot of that is based on this sort of structure of ableism that allistic people tend to quickly filter things through stereotypes and social constructs they know. And a lot of our behavior just puts up red flags. And rather than taking a second to say, hey, is this really a red flag that isn't a good person? Or am I looking at characteristics of a disabled person and making a snap judgment? And that's called a thin slice judgment. So that goes into communication too. So I'm quite literal I'm actively manually choosing each word I say. I don't use subtext, but in the workplace a lot, anywhere, really subtext gets added for us where there was none and people make assumptions. So I think just challenging. Like, has this person said something rude or have I perceived it as rude? I think learning to stop and pause and manually evaluate interactions with autistic people would go a long way because I'm masking, because I at this point can't totally turn it off all of the time, but I have to manually add tone to my voice.

 

Brianne Leeson

I have to tell myself to make certain facial expressions that are deemed appropriate. For some autistic people, eye contact is painful. For me, it's uncomfortable because it feels like someone seeing me naked. I think that's the closest comparison. I don't like it, but we have to force ourselves to do this stuff during work stuff and masking is directly linked to our high rate of self harm. Like self harm is our second leading cause of death. And if more people went a longer way to just understand how we communicate and not make snap judgments and not assume what we mean by our face, I think that would go a long way just to be understood. Sticking with plans, like changing plans last second is super disruptive to a lot of autistic people. I think being comfortable with having someone ask you questions. I don't know how many workplaces I've been in where I have asked a question after I've been given a task and I've been met with hostility because they've assumed like I'm challenging them or that I'm saying the thing they're asking me to do is wrong, but I need the full context of something.

 

Brianne Leeson

I need to know why I'm doing it so I can figure out the details in my head because my brain will not filter out well, this is the one way I'm going to do it. I'm thinking of all these variables unintentionally and asking questions is how I'm making sure I'm doing it the right way. And I think one thing that some people might find pretty controversial, but I think it would help a lot of autistic people is if you're looking to hire someone for something, consider sending your interview questions ahead of time. Because even questions, it takes me longer to process what's actually being asked because when allistic people ask questions, I think a lot of people will be quite surprised how often they're not actually asking the thing they're asking. And I don't know how many times someone said I wasn't really asking you that, I was asking you this. So being able to look at questions ahead of time and being able to say, oh, I think this is what this person is asking, gives the time to process and come up with a genuine answer. It's not that autistic people don't know or have to make something up.

 

Brianne Leeson

We process things differently and verbal communication differences are one of the spectrum traits. So it's an immense help. I can't speak for every autistic person, but I know I communicate much better over email like phone calls. I full body reject because I can't see the person's face and I have to manually look to say, oh, they're making this face, they could be feeling this way. I don't have all the data. I need to really understand the conversation well. And written communication helps give me more time to process and edit and ask questions. And really, those are the cursory things. I think just not assuming the worst and learning our communication. And also someone doesn't have to disclose to you that they're autistic for you to recognize those traits and realize, okay, maybe this person needs this sort of communication because I think when you learn to recognize those traits, you're going to start recognizing just how many people you meet every day who have them. And I think it just makes it much more compassionate people to recognize, like, oh, this person will be better served if I did this right?

 

Meg Brunson

So people don't need to have a label. You don't need to have justification to be kind and patient and open minded. Now, I do have a few questions.

 

Meg Brunson

I apologize. There's a little lag

 

Meg Brunson

Before we continue. I just want to get some clarification. You're saying holistic?

 

Brianne Leeson

Allistic.

 

Meg Brunson

Okay. And can you just define that for me so that I can make sure I'm understanding it correctly?

 

Brianne Leeson

Allistic just means not autistic. So someone with ADHD would be neurodivergent, but they would be allistic meaning they're not autistic.

 

Meg Brunson

That is not something I've heard before I really appreciate you bringing that up.

 

Brianne Leeson

Yeah, I think that word is very useful.

 

Meg Brunson

Thank you.

 

Meg Brunson

Hold on 1 second.

 

Brianne Leeson

Okay.

 

Meg Brunson

Sorry, I lost my train of thought. I apologize staff

 

Meg Brunson

And hearing that response to, like, what we can do. If you're watching the video, you probably caught a face of mine because I'm like, oh, I should have. As a podcaster, providing questions ahead of time would have been a way that I could have helped you better prepare. And not just you, but all guests. Right. That's one way that a podcaster could potentially make an interview easier.

 

Brianne Leeson

Yeah. And like, for me, I'm very fortunate that my communication set, verbal communication was not always the easiest for me. One of the reasons I kind of led to autism was learning about hyperlexia. So it just means I started reading far too early and had a fascination with words and stuff. But I got better at verbal communication, and I also got a linguistics degree, which made it easier for me. But for a lot of autistic people, it is very much a challenge. And I have to manually go in my brain and try to choose the exact word I want. When most people say, oh, well, I'm getting the basic idea across. So getting things ahead of time. And I know a lot of people are like, oh, but I want a natural conversation. Natural conversation is different for autistic people. It just is. And there's nothing unnatural because we naturally script conversations. So if I know I'm about to have to go do something in the background, like a program running in the background, my brain starts going, so if I go here, I say this. And if they say this, I say that. But if they say this, I'm going to change to this response.

 

Brianne Leeson

So I have a flow chart of scripts for everything that I do on a regular basis. And that is part of masking, but it's part of how we manage to communicate. So giving questions ahead of time, is it going to make a conversation any more or less natural - we just, we're prepared.

 

Meg Brunson

And just in case, I'm familiar with the term masking, but just in case people aren't, that's trying to fit in, right?

 

Brianne Leeson

So masking gets used by a lot of neurodivergent group like people under the neurodivergent umbrella. But I think there should be a really big distinction because it originated as autistic masking. And autistic masking is hiding our autistic traits, including stims and stuff, to a degree where there was a recent study that said intense masking, and I forget the metric they use, but can take 14 years off of our life like it's directly linked to our suicide rate. And we will go so far as to, for me, a lot of it is just hiding discomfort. So I thought everyone was miserable when they ate at a restaurant and it's just hiding that discomfort. It's adding tone to my voice, it's forcing myself to make eye contact. It's making sure I'm making the right face, trying to hold my body in a certain way, making myself smile at things. I go access these scripts in my head. And there are a lot of people who mask so hard they mimic TV characters or fictional characters because people like that person, they think that person is okay and that's what you do. So there are autistic people who have no sense of identity by the time they're- for late diagnosed people have no sense of identity because we have to mask. And it's especially insidious because BIPOC, autistic people have to mask more than white autistic people because autistic people are more likely to be victims of police violence. And also, of course, BIPOC folks are. So when you're at the intersection of both of those identities, you can't hide the color of your skin, but you can try to hide that you're autistic. So it's hard because we all have to do it to different degrees and not all of us can do it. It's very much a privilege to be able to, and I know it's open doors for me that wouldn't have been open otherwise. But if someone can provide a safe space where we can let that mask down a little, that is taking such strain off of us just to be able to relax some. For me, sometimes I have autistic meltdowns and autistic shut down sometimes, and sometimes it's just suppressing a meltdown, which is a neurological event where my brain has said I've had too much. But when you're masking for your own safety, it gets perceived as violent behavior. So your brain says save it for later, and that can supplement into a bunch of other mental health problems because we're not letting those things out when we're uncomfortable.

 

Brianne Leeson

So masking for autistic people is a much different animal than it gets talked about for other neurodivergent groups. And it's hard. It's unfortunately a necessary evil to survive in this world for us to differing degrees. But if you can be someone that's safe for an autistic person to communicate with and just simply ask questions and admit when something's confusing, you'll be helping. You'll be helping a lot.

 

Meg Brunson

That's great to know. I really appreciate your willingness to be vulnerable, to share all of this information with us. I just appreciate you putting yourself out there and helping in a way to help us allistic people - I'm going to use my new word of the day - to be more open and accepting and compassionate so that we can hopefully make the world a better place for everybody.

 

Brianne Leeson

Yeah. Thank you. I think I like talking about it and I've had people message me going, hey, I'm actually seeking an autism diagnosis now Because I didn't know everyone didn't operate that way. So I also think if the way I described how I operate resonates to anyone, go do some research. Go do some research for yourself.

 

Meg Brunson

Yeah. Having those answers, now I can't remember. Isn't that awful? I can't remember if you mentioned it in this episode or in another one Because I've listened to a few of yours, but having those answers has helped you to understand why your brain works and makes sense out of things so you no longer feel like, I think you called it broken.

 

Brianne Leeson

Yeah, because it's like I was trying to use just the owner's manual to something that I'm not - like a Jeep to operate. And it's like, oh, by the way, you're not a Jeep, you're a Vespa. That's why this didn't work. And I'm like, oh, okay, well, now I have the language and the access to the information I need to know how to take care of myself. And just having access to that language, I think, can help people quite a bit and to be more compassionate with yourself and know like, hey, there's nothing wrong with you. You were just you're on a different operating system.

 

Meg Brunson

I love that example. I love that example. Now where can our listeners obviously they can find your podcast. Wherever they're listening to this podcast, they'll likely be able to find your podcast, Today's Lucky Winner. Where can people connect with you if they want to learn more or continue this conversation with you?

 

Brianne Leeson

Yeah, on Twitter, my handle is @HotSauceGhost and on Instagram it's @Brianne_Leeson

 

Meg Brunson

Perfect. Again, I want to thank you so much for being here. I enjoyed this conversation a ton and I hope that it opens the eyes, the ears of our listeners and our viewers to change the way that we're showing up in the world and what we're expecting of other people, regardless of what labels they've may or may not come to us with. So thank you very much.

 

Brianne Leeson

Yeah, thank you.

Find Just Marketing® on your favorite podcast platform!

About Brianne Leeson

Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains.

Connect with Brianne

Website | Instagram | Twitter

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Ahh, July - the month of sunny skies, sizzling bar Ahh, July - the month of sunny skies, sizzling barbecues, and celebrations that remind us how far we’ve come and how far we still have to go. 

Whether it’s gathering with loved ones, reflecting on history, or simply soaking up summer vibes, July is packed with opportunities to honor progress and create connection.

Here are some of the standout moments to celebrate this month:

Disability Pride Month (All July) - July marks Disability Pride Month, a time to celebrate the contributions, resilience, and strength of the disability community. It’s also a moment to reflect on accessibility and inclusivity, ensuring everyone has a seat at the table - because true freedom includes everyone.

Independence Day (July 4) - For many in the U.S., July 4th is about fireworks, flag-waving, and grilled everything. But it’s also an opportunity to reflect on what freedom truly means - and who still fights for it. This year, consider celebrating not just with sparklers but with meaningful action toward justice and equity.

Nelson Mandela International Day (July 18) - This global observance honors the legacy of Nelson Mandela, reminding us all to take action and inspire change. Whether it’s through acts of service, education, or reflection, it’s a call to live out his message of equality, dignity, and peace.

Now, let’s talk marketing…

July is about freedom, connection, and celebration - so let your content reflect that! Share stories of resilience and progress, highlight the importance of accessibility, and celebrate the diversity that makes communities thrive.

My Diverse and Inclusive Holidays guide is here to help you celebrate this month and every month. It’s packed with holidays and observances to keep your marketing aligned with your values and impactful for your audience.

Download it Here: CelebrateOnSocial.com 

July reminds us that while we celebrate milestones, the work toward justice, inclusivity, and connection never stops. 

Which holiday or observance will you be honoring this month?
Ever been accused of something you know isn’t tr Ever been accused of something you know isn’t true - but it still hits you in the gut anyway?

That happened to me this week... Someone suggested I only participate in volunteer work to “pad my resume.”

Not because I care.
Not because I want to help.
Not because I believe in collective liberation.
Just… for appearances.

And listen, I know who I am. I know my intentions. I know my actions.
But it still hurt. Deeply.

It got me thinking about how accusations of being “performative” get tossed around - especially in justice work - and how complicated that can feel.

Sometimes, people call out genuine harm. That’s necessary.
But sometimes, people project.

They say things that reveal more about their own wounds, fears, or insecurities than about the person they’re targeting.

And that’s what I suspect happened here.

Here’s what I want to say: Doing good shouldn’t require perfection.

It’s okay to learn publicly. To get better. To show up while still figuring things out.

And accusing someone of being performative without any conversation? That’s a fast way to shut down the very actions we claim to want more of.

Let’s normalize asking better questions:

“What inspired you to get involved in this?”
“How do you stay accountable to the communities you’re supporting?”
“How can we do this work together in a way that feels real and rooted?”

We don’t build movements by assuming the worst of each other.
We build them through trust, curiosity, and a shared commitment to justice.

So yeah, it hurt.

But I’m still here. Still learning. Still volunteering. Still believing that doing good is worth it - even if someone misreads my intentions.

If you've ever felt misunderstood or misjudged in your activism or community work... you're not alone.

Let’s give each other grace and hold each other accountable, with compassion.

ID: I stand against a brick wall, smiling and looking to the side. My long pink hair is pulled to one side, and the rest of my hair is shaved. I wear pink glasses, a green shirt that reads “You’re Probably DEI Too,” dark jeans, and have a colorful glow worm tattoo on my forearm.
Holidays aren’t just dates on a calendar - they’re stories, expressions of identity, and powerful reminders of cultural heritage. 

For marginalized communities, holidays often serve as a way to preserve culture and push back against erasure.

- Juneteenth (June 19: A celebration of Black freedom and resilience, honoring the end of slavery in the U.S. while reflecting on the ongoing fight for justice.

- Pride Month (June): A global movement that celebrates LGBTQIA+ identities and the courage to live authentically, rooted in the legacy of resistance at Stonewall.

- Indigenous Peoples’ Day (June 21, Canada): Acknowledging the histories and contributions of Indigenous communities, countering centuries of colonization and cultural suppression.

When we recognize these holidays, we’re not just celebrating - we’re standing in solidarity with the communities that keep these traditions alive.

Want to make your marketing more inclusive and thoughtful year-round? 

My free resource, Diverse and Inclusive Holidays, includes over 400 holidays to help you honor cultural identity and celebrate intersectionality in meaningful ways.

Download now: CelebrateOnSocial.com

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #Holidays #DaysOfTheYear #June2025 #June
Marketing metrics can feel overwhelming... But the Marketing metrics can feel overwhelming...
But they don’t have to be.

Here’s your streamlined formula for tracking success - without losing your mind:

1. Use simple tools
No fancy dashboards required. Free + easy works.

2. Focus on important metrics
Not everything matters. Measure what moves the needle.

3. Adopt a growth mindset
Every number teaches you something - even when it’s lower than you hoped.

That’s the magic formula.
Not perfection. 
Not spreadsheets galore.

Just clarity → action → adjustment → repeat.

You are already capable of creating marketing strategies that feel aligned, ethical, and sustainable.

Tracking your data (in a way that works for you) is simply the next step toward that vision.

Dive deeper into exactly how to do this without stress: MegBrunson.com/marketing-data 

What questions do you have about tracking data?

ID: Infographic titled ‘Simple Strategies for Tracking and Analyzing Marketing Data.’ Three tips are highlighted: ‘Use simple tools, Focus on important metrics, and Adopt a growth mindset.’ At the bottom, two illustrated characters stand beside charts, graphs, and a giant smartphone displaying marketing icons. Background features a pink and purple gradient with abstract data visuals.

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Permission granted to stop doing all the things. Permission granted to stop doing all the things.

Consistency in marketing isn’t about hustling harder.
It’s about creating rhythms that respect your capacity.

Here’s your gentle guide to staying consistent without burning out:

Weekly Tracking = Light touch
Check in. Observe. No need for drastic shifts yet.

Monthly Reviews = Deeper reflection
Notice trends, assess what’s aligned, and celebrate wins.

Quarterly Deep Dives = Strategic adjustment
Zoom out. Refresh your goals + strategies intentionally.

That’s it. No daily stress. No pressure to pivot every second.
Sustainable marketing is about pacing yourself.

It’s about systems that fit you, not forcing yourself to fit the system.

I break down exactly how to do this - ADHD-friendly and overwhelm-free - at MegBrunson.com/marketing-data 

I’m curious: How do you currently check in with your marketing?
Weekly, monthly, or when you remember? 
Share below - no judgment!

ID: Infographic titled ‘Staying Consistent Without Burnout.’ Subtitle reads ‘Setting Realistic Goals for Tracking and Reviewing.’ Three sections are shown: ‘Weekly Tracking, Monthly Reviews, and Quarterly Deep Dives,’ each with corresponding icons. Background features a purple gradient with a subtle bar chart graphic.

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Pride month is all about celebrating authenticity, Pride month is all about celebrating authenticity, honoring identity, and continuing the fight for justice — in whatever way feels right for you.

Whether you’re out and loud, quietly reflective, or somewhere in between, your presence matters.

I’ve found myself in the comments on some local Pride posts this week… and whew... alongside the joy and support, there’s still so much ignorance and hate.

So, if you need this reminder too:

— You’re allowed to protect your peace.
— You don’t have to engage with every hater or hot take.
— You get to show up in ways that honor your energy and boundaries.

And (for my fellow Handmaid's Tale fans): "Nolite te bastardes carborundorum!"

This Pride Month (and always), hold your head high, set the boundaries you need, and know that your existence is already a form of resistance.

You’re doing enough.
You are enough. 💕

ID: I stand joyfully with my arms raised in front of a colorful mural and yellow building. The mural features a woman with a winged headdress, orange flowers, and a vintage typewriter. Above, a rainbow pride flag hangs from a window. My black shirt reads “Justice is my love language,” and I'm wearing pink shoes.

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If numbers make your brain say "nope" - this post If numbers make your brain say "nope" - this post is for you!

Tracking your marketing analytics is easier than you think (especially with ADHD-friendly hacks like these):

1. Set a Regular Check-In.
Block 30 minutes monthly. That’s it. No more, no less.

2. Automate Where Possible.
Let reports land in your inbox so you don’t have to chase them.

3. Create a “One-Pager” Dashboard.
Ditch complicated spreadsheets. Stick to essentials.

4. Use Color-Coded Categories.
Visual cues mean easy organization and quick insights.

5. Visualize with Charts.
Bar and pie charts make trends pop (and feel less boring).

6. Find an Accountability Partner.
Share your check-ins for extra motivation (and less procrastination).

Want more ADHD-friendly marketing tips? Visit MegBrunson.com/marketing-data for practical strategies that actually work.

Which of these 6 tips do you want to try first? 

ID: Infographic titled ‘ADHD-Friendly Strategies for Tracking Analytics.’ Six tips are listed: 1) Set a Regular Check-In Schedule, 2) Automate Where Possible, 3) Create a ‘One-Pager’ Dashboard, 4) Use Color-Coded Categories, 5) Create Visual Charts, and 6) Leverage Accountability Partners. Background has a soft pink and purple gradient with magnifying glass and chart illustrations.

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June is here, and it’s bringing sunshine, celebr June is here, and it’s bringing sunshine, celebration, and a whole lot of love. 

From honoring history to celebrating identity, this month is all about lifting each other up and leaning into the joy that comes with being unapologetically yourself. 

Whether you’re waving a rainbow flag or reflecting on the power of connection, June reminds us to celebrate humanity in all its forms.

Here’s a glimpse of the celebrations and observances that make June shine:

Pride Month (All June) - Pride Month is a time to honor the LGBTQIA+ community, celebrate progress, and recommit to the work that’s still needed for equality. It’s about joy, resilience, and making space for everyone to be their authentic selves. (Pro tip: Support LGBTQIA+ creators and businesses this month - and every month!)

World Environment Day (June 5) - This day is all about taking action to protect the planet we call home. Whether it’s reducing waste, planting trees, or educating others about sustainability, every small step adds up. 

Father’s Day (June 15) - From teaching life lessons to the perfect dad jokes, Father’s Day is a time to celebrate the people who’ve shaped us with love, guidance, and maybe a little grilling expertise. (Pro tip: Be sensitive - this day can be complicated for some, so focus on inclusivity in your messaging.)

Juneteenth (June 19) - Also known as Freedom Day, Juneteenth marks the end of slavery in the United States. It’s a day to honor the resilience and contributions of Black Americans, reflect on history, and commit to creating a more just future.

June offers endless opportunities to create content that matters. It’s a time to amplify voices, build connections, and create impact.

My Diverse and Inclusive Holidays guide is here to help you plan content that’s thoughtful, authentic, and inclusive - not just in June, but all year long. It’s packed with holidays, observances, and ideas to keep your marketing fresh and meaningful.

CelebrateOnSocial.com 

June is a celebration of progress, resilience, and connection. 
Which observance resonates most with you this month?
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

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You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

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