Social Media Strategy

The image is a chat bubble made up of various chat bubbles in different sizes and shapes. Colors are blue, green, yellow, orange, and pink. There is a gradient overlay of purple and pink.

Your Words Matter — Just Marketing® Inclusive Language 101

A collection of like and love social media reactions with a gradient overlay of purple and pink.

Just Marketing® Best Practices: Social Media Formatting

Image appears to be a collage created out of pieces of crinkled paper. The earth is pictured slightly off center to the upper right. Surrounding the earth are hands cut from various colors of paper.

Diverse Imagery In Marketing Matters

The symbol for closed captioning is in the upper left. The symbol for a text document is on the right. 3 gears symbolizing a process is in the lower left.

The Role Of Captions and Transcriptions In Just Marketing®

A close up op colored pencils from left to right: dark green, light green, yellow, pink, orange, 3 different reds, orange, blue, yellow, light blue, dark green.

Ensuring Your Brand Colors are Accessible – 4.5:1 Color Contrast is Just Marketing®

A cute camel with 2 humps and the word CamelCase written on it with a big C in each hump!

Camel Case Is The Only Way To Write Just Marketing® Hashtags

A variety of emojis: heart eyes, winky face, crying, sick, surprised, happy, and more.

A Just Marketing® Guide to Emojis and Assistive Technology

A screenshot from Facebook's photo detail tool where you're able to add Alt Text. A photo of Meg with her 2 oldest children is used as an example, and Facebook's default alt test is

Alt Text: A Necessary Step in Your Just Marketing® Strategy