With over 20 years serving global organizations, today's guest now oversees IP portfolios spanning 150 countries that have generated over $2 billion in annual revenue. And, she successfully negotiates contracts with respected enterprises like Disney, Microsoft, and Target. She helps 7 and 8 figure companies grow recurring revenue through licensing brands, software, expertise and business content. She founded her legal and strategic services firm – HOLMES@LAW – in 2015, and later launched its companion podcast – Your Business Ally™. Join me in welcoming attorney, JoAnn Holmes!
In This Episode You'll Learn
- What are the 4 main types of Intellectual Property (IP)?
- I am willing to bet you have way more than you knew you had! Jo really breaks it down for us!
- Do you have to file paperwork to protect all your IP? Or is some of it “organically” protected?
- There is no one universal way to own a brand everywhere – so find out what some of your options are.
- What are the questions you should ask when selecting an attorney to help us walk through the unique situations of our business?
- Allow Jo to breakdown the IP that a consultant has, and how they can license that content!
- This will really get you thinking about how you can make more money from the content that you already have by monetizing your Intellectual Property!
- How confident are you that YOU'RE not violating someone else's IP with the copy/photos you're using throughout your business? Jo raises some good points!
- A huge reason why you should have an attorney review the contracts your signing – especially with larger corporations! This stuff could really come back to bite you if/when you're ready to bring on an investor or sell your company – and even if you don't think that's a possibility now – you never REALLY know where your business will lead you… so you don't want to drop the ball now and have it negatively effect you later!
- Why “work for hire” is a red flag in ANY contract you're being asked to sign…
- There are a lot of expensive business mistakes you could be making… and you may be leaving money on the table as well… Jo is here to help with ALL of those issues!
Listen and Subscribe Now
Meet Jo
Attorney JoAnn Holmes (“Jo”) helps 7 and 8 figure companies grow recurring revenue through licensing brands, software, expertise and business content. She founded her legal and strategic services firm – HOLMES@LAW – in 2015, and later launched its companion podcast – Your Business Ally™.
With over 20 years serving global organizations, Jo now oversees IP portfolios spanning 150 countries that have generated over $2 billion in annual revenue. And, she successfully negotiates contracts with respected enterprises like Disney, Microsoft, and Target.
Beyond her legal practice, Jo has dedicated over 300 hours to community service during the past 5 years. Otherwise, she can be found rooting for her alma mater – Stanford University – or happily tinkering with the plants in her garden.
Find Jo
- Website: https://www.holmesatlaw.com
- Assure Architect IP Revenue Framework: https://www.holmesatlaw.com/assure-architect
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