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Autistic Brains – Squashing Stereotypes and Speaking our Language with Brianne Leeson

Todays episode was originally recorded and broadcast on the FamilyPreneur podcast in 2022 and because the content was so relevant to Just Marketing I am re-releasing it for you today. Also, April is Autism Awareness Month, so another great reason to revisit this topic!

In this episode I will introduce Brianne Leeson and we’ll have a conversation around Autistic communication and the way that Autistic brains work. Your marketing is reaching an audience that includes Autistic people and so learning more about what Autism is and isn't and how to better accommodate Autistic people, can help us market more inclusively.

In This Episode You'll Learn:

  • What autism is and isn’t.
  • Common assumptions and practices they may have that make life harder for autistic people.
  • Autistic communication, and how to better communicate and accommodate for autistic people in their lives

Watch/Listen & Subscribe

The following YouTube video is from the original broadcast on the FamilyPreneur podcast.

Transcript

Meg Brunson

Hello, FamilyPreneurs, thank you for joining me on another episode today. I'm very excited to be joined by Brianne Leeson. We are going to be talking about autistic brains, squashing stereotypes, and speaking the language with Brianne. We're going to go through what autism actually means, how to understand and appreciate the way that autistic brains work, and more. Brianne is a writer and artist and a voice actor from Dallas, Texas. She is the writer of the queer supernatural comedy audio drama, Today's Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she has experienced daily, before she knew that it was ableism. Combining her passion for social justice, a linguistics degree, and experience as a sensitivity editor for fiction writers, she has become a passionate advocate for helping people better understand the beauty and nuances of autistic brains. And I feel very grateful and lucky that we have you with us today. Thanks, Brianne.

 

Meg Brunson

Now, I'd love to just start with a quick discussion about your podcast. I have to be honest, I'm not an audio drama listener, so I'd love for you to just introduce us to the podcast. What it's kind of like to listen? Is it like watching Netflix, like a show on Netflix? Tell me a little bit about the podcast.

 

Brianne Leeson

Yeah. It actually has an autistic main character and main character. I made sure I named it after I learned that I had sort of sublimated two parts of my personality into those characters. But yeah, it is all of the parts of listening or watching a show, but it's got sound effects, background music. We have a composer who works on the show to do stuff. We have a full cast of voice actors. It's comedy. It's got vampires and shapeshifting, demons and lots of spoofs of different TV shows. And I voice a grim Reaper on the show as one of the main characters I voice. But it's lots of fun.

 

Meg Brunson

And it's geared for adults, correct?

 

Brianne Leeson

Very much for adults, yes. Very much, like not family friendly. I earned that explicit tag.

 

Meg Brunson

We have a lot of parents listening. So just to make sure because I instantly think, oh, my kids would love this. Possibly give it a listen first.

 

Brianne Leeson

Yeah, for sure. I think one of the prevailing comparisons we get is like Stoner Buffy. So if that gives you some sort of idea, like Raunchy, Stoner Buffy.

 

Meg Brunson

That's awesome. It brings me back. Let's talk about now. Can you tell me a little bit about the process of being diagnosed at 30? I know for me, I'm a little bit older than 30, a little bit, but I've had some questions about whether I have ADHD like that's, something that has come up a lot in the past years. I've never gotten a formal diagnosis. You went through those steps, though, and did the formal diagnosis. I'd love to just hear a little bit about that.

 

Brianne Leeson

Yeah. So at the beginning of the pandemic with my routine in shambles, which was my number one coping mechanism for both, I started sort of behaving in ways that I didn't really understand, and I couldn't focus on a lot of stuff. So I started looking into why am I behaving this way? Like, what is happening? And in talking with my therapist, I was like, I think I might have ADHD. And that was a hard process to get going because the very first doctor that I spent all the time and the money to talk to said, hey, I think you're just depressed. Try this medication that you've been on before and had no luck with. And then finally after that one, I was really discouraged. But then one of my partners started looking up more doctors, and I finally found one to do the full assessment. And they said, yeah, you very clearly have ADHD. You just have sort of inadvertently done a lot of things in your life to help work around it and cope with it. And now lots of those things have kind of fallen apart. So, of course, it's more of an issue now.

 

Brianne Leeson

So the ADHD diagnosis, I choose to be on medication because it does help, and being on medication for my ADHD actually does help with my autism and help me cope with stuff. But I got an official diagnosis for that just because I wanted access to be able to get those medical resources. But even after the ADHD diagnosis, there are some parts of how I was behaving that just hadn't been answered. So I researched more, and that led me to finding some things that made me go, oh, I think I might be autistic. And it was learning things that were different from the stereotype that really sort of shook the foundation of what I knew about myself, because one of my early jobs was nannying autistic kids, because I was just good with them for some reason. And I thought autism looked one specific way. So it was really learning that autistic people are as diverse as allistic people, which just means not autistic people. That really started that process. And I chose to get an official diagnosis for autism. And there are a lot of hurdles to that, and there are a lot of reasons someone might not want an official diagnosis on their medical records.

 

Brianne Leeson

So I think for anyone who is questioning the autism, part of that, do evaluate whether or not an official diagnosis is really something that A, you need and B, is safe for you to get.

 

Meg Brunson

That makes sense. I appreciate that breakdown, and it's good things to think about as you're going through that process of figuring out whether that's something you want to pursue. Now, what are some of the we talked about, you mentioned stereotypes, and I know I was raised with a lot of stereotypes that have since - there's been holes poked in it. So can we talk about some of the stereotypes that we have, those common assumptions and then some of the dispelling of that what the reality is?

 

Brianne Leeson

Yeah, I think the biggest assumption is that the autism spectrum is something that everyone is on, because if I had a nickel for every time I've heard someone say, I think we're all a little bit autistic, but that's not how the spectrum works. You either have an autistic brain or you don't have an autistic brain. And the spectrum actually refers to all of our autistic traits. It's more of like a little pie circle chart. And for each of our traits, it shows which end of the spectrum of that trait that we kind of fall on, whether it's repetitive behaviors or social differences or communication differences or routines and rituals. We all have our own mix of that to different degrees. And that's the spectrum and very much in research and diagnosis of autism. It is centered around a CIS-het white child who is assumed to be male. And that is deeply problematic because that is one view of what autism might look like in specific presentations. And it ignores anyone who isn't white, who isn't CIS, who isn't male. And autistic people are six times more likely to be transgender, too. So 70% of us are under the LGBTQIA umbrella.

 

Brianne Leeson

So there are a large number of us who are not those cis-het white boys who later in life go, oh, I was missed because the actual test they use to determine whether or not you're autistic didn't account for anyone like me. So I think people have an assumption that you are either autistic and carry an intellectual disability as well, which is the truth for a lot of people. But I think a lot of people assume that it must come with an intellectual disability, and that's the people who generally get labeled as "severely autistic," which is not a thing like, I am just as autistic as someone's cousin who also has an intellectual disability. It's just they also have an intellectual disability. So if you don't fall into that category or you don't fall into the rain man love on the spectrum, stereotype sort of thing where I'm great at counting cards or something, like, I suck at math. Like, if you fall anywhere between those, I think you kind of get ignored. And a lot of people assume you must not really be autistic.

 

Meg Brunson

In your research, have you found that it's getting better for our children, for children currently, than it was for people like you and I who are in our 30s? As I know the medical community, clearly we can talk about that, too. Clearly has some issues with the way that they approach autism and other diagnoses even. But is it getting better? Is it easier for those non CIS boys, white boys to get diagnoses now, or is that still a challenge for our children?

 

Brianne Leeson

I think it's not nearly the challenge. It was simply because people are recognizing there are gaps. There's actually research now looking at like, hey, lots of this diagnostic criteria is also very Eurocentric. So some countries it's rude to make eye contact, and differences in eye contact are on the diagnostic criteria here. So how would that look for someone who's from a different culture? So I think it's also broadening to say, like, our diagnostic criteria is a very narrow view, and I think it is more recognized in children. It's definitely not where it needs to be. The reason a lot of the hate groups call it an autism epidemic and say that it's getting worse and thinking more people are becoming autistic is simply because more people who are autistic anyway are getting diagnosed. It's not that there are more of us, it's that more of us are getting recognized. So that's why autism consistently looks like there are more and more autistic people. Well, we always been here. You're just recognizing more of us now.

 

Meg Brunson

The fact that there are hate groups, that even is shocking to me. But once you said that and once you broke it down, I recall hearing things like that from people who use autism to fuel how they feel about vaccines and other things.

 

Brianne Leeson

I'll go ahead and say it. Autism Speaks looks like a charity to the outsider, but they have a few autistic people they have hired since they've been critiqued about not having autistic people on the board. But their main goal is to find the gene for autism and to be able to test for autism in utero - eugenics, quite frankly. And they want to find a cure for us when it's labeled as a disorder. But it's not. It's just a type of person. And we have a harder time in certain environments. But we've always existed. And Autism Speaks had a commercial that compared us to cancer, said we would ruin marriages, said that autism would steal your child and just made it look like we're a burden. And most of their money goes to either making sure we don't exist anymore or therapy from the person who invented conversion therapy for gay people to make us act like we're neurotypical.

 

Meg Brunson

Which is disturbing and disgusting to even think about. And you mentioned this in another podcast I listened to where you were guesting. But autism isn't the problem. The problem is how the neurotypical world perceives and interacts with autistic people. Did I get that right?

 

Brianne Leeson

Yeah. Like, there are certain things about the world that would be harder for me in general. Like, there are certain things where being autistic would still make some things harder in general. But I think a lot of my life would be made a lot easier and a lot of many autistic people's lives would be made a lot easier just because, if the neurotypical world made more of an effort. And it's in such basic things. Globally, there is an 85% unemployment rate for autistic people with a University education, and the vast majority who are in a job are what would be called underemployed. So for me, I have a degree in linguistics, but the social aspect and the politics of academia kept me from being able to even access the idea of going to go get my Masters and then trying to find a job in linguistics after that relies on a lot of social stuff. Like you had to be in good with someone who is a professor to get this TA job and you had to do this. So for me, after College, I ended up making more using my autistic special interest of comics, working at a comic book store, and my degree, I don't even know where it is. But the reality is that our social differences and the fact that people won't meet us in the middle, that is possibly one of the hardest parts because it affects everything in your life.

 

Meg Brunson

Many of our listeners are entrepreneurs. Some host podcasts. Like I'm doing like this one. What are some tips, some strategies that we can start to implement or practice that would help us be more inclusive towards autistic people and the autistic population, whether that's potentially a podcast guest or a contractor or somebody that we want to work with on our team.

 

Brianne Leeson

Yeah. I think one big thing is don't assume the worst. They have done studies where they showed allistic people, autistic people, and before even speaking to us, the people decided they didn't like us. And a lot of that is based on this sort of structure of ableism that allistic people tend to quickly filter things through stereotypes and social constructs they know. And a lot of our behavior just puts up red flags. And rather than taking a second to say, hey, is this really a red flag that isn't a good person? Or am I looking at characteristics of a disabled person and making a snap judgment? And that's called a thin slice judgment. So that goes into communication too. So I'm quite literal I'm actively manually choosing each word I say. I don't use subtext, but in the workplace a lot, anywhere, really subtext gets added for us where there was none and people make assumptions. So I think just challenging. Like, has this person said something rude or have I perceived it as rude? I think learning to stop and pause and manually evaluate interactions with autistic people would go a long way because I'm masking, because I at this point can't totally turn it off all of the time, but I have to manually add tone to my voice.

 

Brianne Leeson

I have to tell myself to make certain facial expressions that are deemed appropriate. For some autistic people, eye contact is painful. For me, it's uncomfortable because it feels like someone seeing me naked. I think that's the closest comparison. I don't like it, but we have to force ourselves to do this stuff during work stuff and masking is directly linked to our high rate of self harm. Like self harm is our second leading cause of death. And if more people went a longer way to just understand how we communicate and not make snap judgments and not assume what we mean by our face, I think that would go a long way just to be understood. Sticking with plans, like changing plans last second is super disruptive to a lot of autistic people. I think being comfortable with having someone ask you questions. I don't know how many workplaces I've been in where I have asked a question after I've been given a task and I've been met with hostility because they've assumed like I'm challenging them or that I'm saying the thing they're asking me to do is wrong, but I need the full context of something.

 

Brianne Leeson

I need to know why I'm doing it so I can figure out the details in my head because my brain will not filter out well, this is the one way I'm going to do it. I'm thinking of all these variables unintentionally and asking questions is how I'm making sure I'm doing it the right way. And I think one thing that some people might find pretty controversial, but I think it would help a lot of autistic people is if you're looking to hire someone for something, consider sending your interview questions ahead of time. Because even questions, it takes me longer to process what's actually being asked because when allistic people ask questions, I think a lot of people will be quite surprised how often they're not actually asking the thing they're asking. And I don't know how many times someone said I wasn't really asking you that, I was asking you this. So being able to look at questions ahead of time and being able to say, oh, I think this is what this person is asking, gives the time to process and come up with a genuine answer. It's not that autistic people don't know or have to make something up.

 

Brianne Leeson

We process things differently and verbal communication differences are one of the spectrum traits. So it's an immense help. I can't speak for every autistic person, but I know I communicate much better over email like phone calls. I full body reject because I can't see the person's face and I have to manually look to say, oh, they're making this face, they could be feeling this way. I don't have all the data. I need to really understand the conversation well. And written communication helps give me more time to process and edit and ask questions. And really, those are the cursory things. I think just not assuming the worst and learning our communication. And also someone doesn't have to disclose to you that they're autistic for you to recognize those traits and realize, okay, maybe this person needs this sort of communication because I think when you learn to recognize those traits, you're going to start recognizing just how many people you meet every day who have them. And I think it just makes it much more compassionate people to recognize, like, oh, this person will be better served if I did this right?

 

Meg Brunson

So people don't need to have a label. You don't need to have justification to be kind and patient and open minded. Now, I do have a few questions.

 

Meg Brunson

I apologize. There's a little lag

 

Meg Brunson

Before we continue. I just want to get some clarification. You're saying holistic?

 

Brianne Leeson

Allistic.

 

Meg Brunson

Okay. And can you just define that for me so that I can make sure I'm understanding it correctly?

 

Brianne Leeson

Allistic just means not autistic. So someone with ADHD would be neurodivergent, but they would be allistic meaning they're not autistic.

 

Meg Brunson

That is not something I've heard before I really appreciate you bringing that up.

 

Brianne Leeson

Yeah, I think that word is very useful.

 

Meg Brunson

Thank you.

 

Meg Brunson

Hold on 1 second.

 

Brianne Leeson

Okay.

 

Meg Brunson

Sorry, I lost my train of thought. I apologize staff

 

Meg Brunson

And hearing that response to, like, what we can do. If you're watching the video, you probably caught a face of mine because I'm like, oh, I should have. As a podcaster, providing questions ahead of time would have been a way that I could have helped you better prepare. And not just you, but all guests. Right. That's one way that a podcaster could potentially make an interview easier.

 

Brianne Leeson

Yeah. And like, for me, I'm very fortunate that my communication set, verbal communication was not always the easiest for me. One of the reasons I kind of led to autism was learning about hyperlexia. So it just means I started reading far too early and had a fascination with words and stuff. But I got better at verbal communication, and I also got a linguistics degree, which made it easier for me. But for a lot of autistic people, it is very much a challenge. And I have to manually go in my brain and try to choose the exact word I want. When most people say, oh, well, I'm getting the basic idea across. So getting things ahead of time. And I know a lot of people are like, oh, but I want a natural conversation. Natural conversation is different for autistic people. It just is. And there's nothing unnatural because we naturally script conversations. So if I know I'm about to have to go do something in the background, like a program running in the background, my brain starts going, so if I go here, I say this. And if they say this, I say that. But if they say this, I'm going to change to this response.

 

Brianne Leeson

So I have a flow chart of scripts for everything that I do on a regular basis. And that is part of masking, but it's part of how we manage to communicate. So giving questions ahead of time, is it going to make a conversation any more or less natural - we just, we're prepared.

 

Meg Brunson

And just in case, I'm familiar with the term masking, but just in case people aren't, that's trying to fit in, right?

 

Brianne Leeson

So masking gets used by a lot of neurodivergent group like people under the neurodivergent umbrella. But I think there should be a really big distinction because it originated as autistic masking. And autistic masking is hiding our autistic traits, including stims and stuff, to a degree where there was a recent study that said intense masking, and I forget the metric they use, but can take 14 years off of our life like it's directly linked to our suicide rate. And we will go so far as to, for me, a lot of it is just hiding discomfort. So I thought everyone was miserable when they ate at a restaurant and it's just hiding that discomfort. It's adding tone to my voice, it's forcing myself to make eye contact. It's making sure I'm making the right face, trying to hold my body in a certain way, making myself smile at things. I go access these scripts in my head. And there are a lot of people who mask so hard they mimic TV characters or fictional characters because people like that person, they think that person is okay and that's what you do. So there are autistic people who have no sense of identity by the time they're- for late diagnosed people have no sense of identity because we have to mask. And it's especially insidious because BIPOC, autistic people have to mask more than white autistic people because autistic people are more likely to be victims of police violence. And also, of course, BIPOC folks are. So when you're at the intersection of both of those identities, you can't hide the color of your skin, but you can try to hide that you're autistic. So it's hard because we all have to do it to different degrees and not all of us can do it. It's very much a privilege to be able to, and I know it's open doors for me that wouldn't have been open otherwise. But if someone can provide a safe space where we can let that mask down a little, that is taking such strain off of us just to be able to relax some. For me, sometimes I have autistic meltdowns and autistic shut down sometimes, and sometimes it's just suppressing a meltdown, which is a neurological event where my brain has said I've had too much. But when you're masking for your own safety, it gets perceived as violent behavior. So your brain says save it for later, and that can supplement into a bunch of other mental health problems because we're not letting those things out when we're uncomfortable.

 

Brianne Leeson

So masking for autistic people is a much different animal than it gets talked about for other neurodivergent groups. And it's hard. It's unfortunately a necessary evil to survive in this world for us to differing degrees. But if you can be someone that's safe for an autistic person to communicate with and just simply ask questions and admit when something's confusing, you'll be helping. You'll be helping a lot.

 

Meg Brunson

That's great to know. I really appreciate your willingness to be vulnerable, to share all of this information with us. I just appreciate you putting yourself out there and helping in a way to help us allistic people - I'm going to use my new word of the day - to be more open and accepting and compassionate so that we can hopefully make the world a better place for everybody.

 

Brianne Leeson

Yeah. Thank you. I think I like talking about it and I've had people message me going, hey, I'm actually seeking an autism diagnosis now Because I didn't know everyone didn't operate that way. So I also think if the way I described how I operate resonates to anyone, go do some research. Go do some research for yourself.

 

Meg Brunson

Yeah. Having those answers, now I can't remember. Isn't that awful? I can't remember if you mentioned it in this episode or in another one Because I've listened to a few of yours, but having those answers has helped you to understand why your brain works and makes sense out of things so you no longer feel like, I think you called it broken.

 

Brianne Leeson

Yeah, because it's like I was trying to use just the owner's manual to something that I'm not - like a Jeep to operate. And it's like, oh, by the way, you're not a Jeep, you're a Vespa. That's why this didn't work. And I'm like, oh, okay, well, now I have the language and the access to the information I need to know how to take care of myself. And just having access to that language, I think, can help people quite a bit and to be more compassionate with yourself and know like, hey, there's nothing wrong with you. You were just you're on a different operating system.

 

Meg Brunson

I love that example. I love that example. Now where can our listeners obviously they can find your podcast. Wherever they're listening to this podcast, they'll likely be able to find your podcast, Today's Lucky Winner. Where can people connect with you if they want to learn more or continue this conversation with you?

 

Brianne Leeson

Yeah, on Twitter, my handle is @HotSauceGhost and on Instagram it's @Brianne_Leeson

 

Meg Brunson

Perfect. Again, I want to thank you so much for being here. I enjoyed this conversation a ton and I hope that it opens the eyes, the ears of our listeners and our viewers to change the way that we're showing up in the world and what we're expecting of other people, regardless of what labels they've may or may not come to us with. So thank you very much.

 

Brianne Leeson

Yeah, thank you.

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About Brianne Leeson

Brianne is a writer, artist, and voice actor from Dallas, Texas. She’s the writer of the queer, supernatural comedy audio drama, Today’s Lucky Winner. After she was diagnosed as autistic and ADHD at 30, she became fascinated with evaluating the ableism she had experienced daily, before she knew it was ableism. Combining her passion for social justice, linguistics degree, and experience as a sensitivity editor for fiction writers, she’s become a passionate advocate for helping people better understand the beauty and nuances of autistic brains.

Connect with Brianne

Website | Instagram | Twitter

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Tags: Accessible Marketing, Ethical Marketing, Inclusive Marketing

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About Meg Brunson

Online marketing authority and former Facebook employee Meg Brunson combines their mission to build a more accessible and inclusive world, with their expertise in the digital marketing space.

Meg is on a mission to disrupt the status quo of marketing so that financial success is the byproduct of a genuine commitment to justice, rather than an end goal in itself.

Through Meg’s signature approach, Just Marketing®, businesses are implementing ethical, inclusive, and accessible marketing campaigns that make a positive impact on society and their bottom line, creating a virtuous cycle where profitability and responsible practices reinforce each other.

Meg is a professional speaker, children’s book author, host of the Just Marketing® podcasts, CMO of BetterCEO.app and CEO of Just Marketing®.

Follow me on Instagram @theMegBrunson
Here are five ways to shift your marketing toward Here are five ways to shift your marketing toward messaging that's genuinely empowering, trust-building, and consent-based:

1. Affirm Without Inflating
There's a big difference between "You're a total rockstar who was BORN for this transformation!" and "If you've been looking for support that aligns with your values, this might be it." One tells people who they are. The other meets them where they actually are.

2. Center Autonomy and Consent
Instead of telling your audience they're ready, invite them to decide for themselves. "You know yourself best. If this feels like a fit, I'd love to support you."

3. Empower Without Pressure
Encouragement that says "your work matters whether you buy from me or not" builds genuine trust. 

4. Honor Neurodiversity + Emotional Safety
Not everyone responds well to high-emotion, high-intensity language - choose calm and clear over hype and overwhelm. 

5. Let the Value Speak for Itself
Share real benefits. Tell honest stories. Trust that the right-fit clients will recognize themselves in your words -  not because you told them they were "destined" for it, but because they genuinely felt seen and respected.

These suggestions are not just "nicer" marketing. They're smarter marketing. They build the kind of relationships that lead to referrals, retention, and a reputation you're actually proud of.

And isn't that the whole point?

I share more at: MegBrunson.com/love-bombing

Which of these five shifts feels most relevant to where you are right now?

ID: 'Instead of Love Bombing,' five numbered alternatives are listed: 1) 'Affirm Without Inflating,' 2) 'Center Autonomy and Consent,' 3) 'Empower Without Pressure,' 4) 'Honor Neurodiversity and Emotional Safety,' and 5) 'Let the Value Speak for Itself.' Watercolor hearts in shades of pink and red.

#JustMarketing #EquityForAll #EquityCenteredBusiness #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #ContentCreation
Struggling to establish your authority and credibi Struggling to establish your authority and credibility online?
An inconsistent online presence might be the culprit.

Symptoms include:
– Sporadic posting
– Unclear branding
– Disjointed messaging

These issues can significantly impact your authority and credibility, leading to missed opportunities for networking, collaboration, and growth.

You’re not broken.
Your systems just weren’t built for you.

You need a system - designed to support neurodivergent brains and values-led business owners - that meets you where you’re at.

Including:
 – A flexible monthly content calendar
 – Ethical, inclusive, customizable prompts
 – Built-in ways to repurpose content so you’re not starting from scratch

Learn more: ContentMarketingMembership.com

ID: A paper that looks like a doctor's prescription pad. Diagnosis is inconsistency. The prescription is for the Content Marketing Membership. Background is light pink with dark pink crosses, a medical theme.

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Love bombing in marketing isn't just "a little cri Love bombing in marketing isn't just "a little cringe" - it's actually harmful.

A lot of this language gets passed down through traditional sales training as "high-vibe" or "empowering." But when we look closer? The impact tells a different story.

1. Flooding someone with praise to trigger a buying decision isn't connection, it's coercion. Even when the words sound kind, if the goal is to override someone's boundaries and get them to say yes before they're ready? That's manipulation. Full stop.

2. For people who've experienced emotionally manipulative or abusive relationships, love bombing in marketing doesn't just feel uncomfortable, it can be genuinely triggering. It mirrors the same dynamics they've already had to survive.

3. When someone realizes all that validation was just a setup for a pitch, the trust evaporates. And trust is the entire foundation of sustainable, values-aligned client relationships.

Short-term conversions built on manipulation don't grow businesses. They burn bridges.

This isn't about shame - it's about awareness and the willingness to do better.

Your audience doesn't need to be love-bombed into trusting you. 

When your marketing is honest, clear, and genuinely respectful, the right-fit people will find you… and they'll stay.

Read the blog - MegBrunson.com/love-bombing - It covers all of this plus what to do instead of love bombing in your copy.

Which of these three impacts surprised you most?

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#JustMarketing #EquityForAll #MarketingWithHeart #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #InclusiveMarketing #AccessibleMarketing #SocialMediaForAll #ContentCreation
Love bombing is designed to trigger an emotional r Love bombing is designed to trigger an emotional response. 

It floods your nervous system with validation, and then attaches those feelings to a buying decision. So by the time you're reaching for your wallet, it doesn't feel like pressure… it feels like clarity.
But it's not clarity. 

It's a manufactured moment of emotional intensity.

And for folks who've navigated burnout, rejection sensitivity, or trauma… emotionally manipulative marketing doesn't just feel bad - it can cause real harm by mirroring dynamics they've already had to fight their way out of.

Just Marketing® exists because I believe marketing can be better. 

More actually-kind… not performatively kind.

You deserve marketing that respects your autonomy enough to let you decide if something is a fit -  without being emotionally maneuvered into it.

Read more on the topic: MegBrunson.com/love-bombing

What's your gut reaction to love bombing in marketing? 
I'd love to hear your thoughts in the comments.

ID: 'Love Bombing isn't about seeing someone's potential, it's about using praise to pressure them into action.' The Just Marketing logo appears below the text, displayed inside a white decorative lace doily frame on a pink background patterned with hand-drawn hearts.

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Love bombing in marketing isn't always obvious. Love bombing in marketing isn't always obvious. 

It doesn't always look like a pushy sales bro screaming "LIMITED TIME OFFER.” 

Sometimes it shows up softly - wrapped in spiritual language, coated in empowerment rhetoric, or disguised as a coach who really believes in you.

Here's what to watch for:
– Language that tells you who you are rather than inviting you to reflect 
– Compliments that seem designed to make you feel obligated to say yes 
– Praise that shows up right before (or during) a pitch

The goal of ethical, Just Marketing® isn't to strip the warmth out of your messaging. It's to make sure the warmth is real - rooted in genuine care, not conversion tactics.

Your audience can feel the difference. And the ones you actually want to work with? They're looking for someone they can trust - not someone who makes them feel temporarily amazing and then asks for their credit card.

Real connection doesn't need to manufacture emotional dependency. It builds naturally, over time, through honesty and respect. 

Want to understand love bombing in marketing more deeply - including why it's especially problematic for neurodiverse and trauma-impacted communities? 

Read about it: MegBrunson.com/love-bombing

And then come back here and tell me: has any of this show up in marketing you've encountered recently?

ID: 'Love Bombing' is defined through three overlapping hearts labeled 'excessive praise,' 'inflated compliments,' and 'positive attention,' followed by the phrase '...used to create emotional dependency or fast-track trust.' The Just Marketing logo appears at the bottom on a white background scattered with pink hearts.

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You may have heard of “love bombing” in the contex You may have heard of “love bombing” in the context of toxic relationships, but it shows up in marketing too.

Love bombing in marketing is when brands flood you with over-the-top praise, inflated compliments, and feel-good validation... all designed to fast-track your trust and nudge you toward a "yes" before you're actually ready.

It sounds like:
– "You're clearly meant for more - don't waste your potential by saying no."
– "I only work with soul-aligned visionaries, and I just KNOW that's you."
– "You're so ready for the next level. Why wait?"

A lot of marketers aren't doing this on purpose. It gets taught as "high-vibe connection" in traditional sales spaces. But good intentions don't cancel out harmful impact.

And for neurodiverse folks, people navigating burnout, or anyone with a history of emotionally manipulative relationships… This kind of language can be genuinely triggering, not just uncomfortable.

Your audience deserves to feel seen and respected -  not love-bombed into a buying decision.

Read more: MegBrunson.com/love-bombing 

And I want to hear from you: Have you ever noticed love bombing in marketing… either in someone else's content or (no judgment!) in your own?

ID: 'Love Bombing: Over-the-Top Praise Isn't as Kind as It Seems.' A cartoon pink bomb with a red heart and a sparkling lit fuse sits in front of a glowing white heart outline on a pastel pink and purple gradient background with sparkles.

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When we talk about the EIEIO Marketing Framework - When we talk about the EIEIO Marketing Framework - a lot of people think Engage and Interact sound like the same thing, but they're not - and understanding the difference can really change how you approach your time on social media.

* Engaging your ideal audience is about showing up for the people you want to serve (your ideal clients).

* Interacting with relevant accounts is about showing up alongside the people who influence, serve, or exist in the same ecosystem as your ideal clients.

When building your interaction list, consider:
-- Complementary service providers who serve the same audience
-- Thought leaders or educators your ideal clients follow and trust
-- Organizations or communities your ideal clients are part of
-- Potential collaborators, podcast hosts, or referral partners
-- Accounts that are already creating content your ideal clients love

When you interact consistently with these accounts - a few things start to happen:
-- Their audience sees your name. Repeatedly. In a positive context.
-- The account owner notices you. Relationships form. Collaborations become possible.
-- You become part of a larger ecosystem, rather than a lone voice posting into the void.

The more genuinely you support others in your ecosystem, the more you become a recognized, trusted presence in the spaces your ideal clients already inhabit. That’s visibility through community. And when we lift each other up, everyone benefits.

Your Challenge This Week:
Identify 3-5 accounts in your ecosystem that you're not currently interacting with regularly. Follow them, and engage with their content authentically. The relationships you build through consistent interaction often turn into collaborations, referrals, and friendships you didn't see coming. Show up with no agenda and see what grows!

Comment or DM:
Has "Interact" been on your radar, or is this a missing piece for you?

ID: Meg is smiling with long pink hair wearing a black tank top with pink lettering reading 'Angry Liberal Feminist Killjoy.' Their arm is covered in colorful tattoos. They accessorize with rainbow bracelets. Trees and urban buildings are visible behind them.
Credentials aren't the villain. I want to be real Credentials aren't the villain.

I want to be really clear about that because this conversation can feel uncomfortable, especially if you've worked hard for your experience, your certifications, and your results.

You should share those things. Your audience deserves to know you know your stuff.

But there's a difference between building genuine credibility and performing authority in a way that manipulates, excludes, or overwhelms the people you're trying to serve.

So let's make it practical. Here's the swap:

1. Instead of leading with extreme, cherry-picked success stories... Try sharing client transformations with honest context -  who it worked for, how, and why.

2. Instead of inflated claims designed to impress... Try transparency about your actual journey, including the learning edges.

3. Instead of hype-heavy messaging that creates urgency and pressure... Try relatable stories that help your audience see themselves in your work.

These aren't just "nicer" ways to market. They're more effective -  because they build the kind of trust that actually converts, without leaving people feeling manipulated or excluded after the fact.

Read more: MegBrunson.com/authority-bias

Which of these three swaps feels most relevant to where you are right now in your marketing?

ID: 'Authority is not the problem... it's how we use it that deserves our attention.' Three pairs of thumbs-down and thumbs-up labels contrast approaches: 'extreme examples of success v. client transformations with context,' 'inflated claims v. transparency about your journey,' and 'hype-heavy messaging v. relatable stories.'

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Growth doesn't have to come at the cost of your me Growth doesn't have to come at the cost of your mental health or your bandwidth. 

The right marketing support should help you expand your capacity, not drain it.

If you're ready for results that feel good and work well, I'd love to connect. 

Comment, DM, or learn more at YourMarketingPerson.co

ID: A testimonial from Michelle T. reads: 'Bringing Meg on was one of the best decisions I made... I doubled my group class offerings and increased demand for 1:1 sessions, while feeling less overwhelmed by marketing.' Michelle is smiling and kneeling outdoors with three dogs beside her. YourMarketingPerson.co

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Name-dropping. Revenue flexing. Credential overloa Name-dropping.
Revenue flexing.
Credential overloading.

We've been taught this is what authority looks like… But a lot of it is just authority bias - a psychological shortcut that nudges people to trust you before you've actually earned it.

And when those signals are inflated or inaccessible? 

It's not just manipulative. It quietly tells entire communities of entrepreneurs that their expertise doesn't count.

Prestigious degrees, elite networks, and revenue milestones aren't equally accessible to everyone. 

Neurodivergent entrepreneurs, BIPOC business owners, disabled creatives -  many hold deep, hard-earned expertise that simply doesn't look flashy on a bio. 

When we only recognize authority in one narrow, traditional form, we're quietly telling everyone else their experience doesn't count.

It does. 

I’m unpacking how authority bias shows up in marketing -  and what the Just Marketing® alternative looks like on the blog…

Check it out and let me know what resonates: MegBrunson.com/authority-bias

Which of these four tactics bothers you the most when you see it in someone's marketing?

ID: 'Authority Bias: A psychological shortcut that makes people more likely to believe or buy from someone who seems like an expert.' Four items follow: 'Name-dropping big brands,' 'Overloading bios with degrees, certifications, or awards,' 'Highlighting revenue milestones,' and 'Sharing cherry-picked client wins.' The Just Marketing logo appears on a pink to purple gradient background.

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If you’re building a business while also unlearnin If you’re building a business while also unlearning perfectionism, healing from burnout, or navigating a neurodivergent brain - this is your reminder:

~ Rest is not failure.
~ Pausing is not quitting.
~ You are still making progress, even when you slow down.

Just Marketing® isn’t about pushing through at all costs.

It’s about creating systems that work with your energy, your values, and your capacity.

So if you’re tired today, rest. 
The work will still be here. 
And so will your impact.

ID: Text over an image of a rumpled bed with pillows, tinted with a pink and purple gradient. The text reads: ‘she believed she could, but she was tired, so she rested. ...and you know what? the world went on and it was okay. she will try again tomorrow.'

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Let's talk about the flex. "Harvard-trained." "6- Let's talk about the flex.

"Harvard-trained."
"6-figure coach."
"#1 expert in [XYZ]."

We've all seen it. Heck, some of us have written it - because that's what we were told authority looks like.

But there's a fine line between establishing credibility and exploiting a psychological shortcut to manufacture trust.

That shortcut is called authority bias - and it's one of the most common (and sneaky) tactics in conventional marketing.

Authority bias is our brain's tendency to believe or buy from someone who seems like an expert. And when marketers weaponize that tendency with inflated credentials, cherry-picked wins, or strategically vague name-drops, it stops being influence and starts being manipulation.

When authority is only modeled one way (polished, credentialed, neurotypical, certain), a whole lot of people start to wonder if they even belong in the room.

They do.
You do.

So what does the Just Marketing® alternative look like?
– It means leading with trust over ego. 
– Showing your work instead of shouting your accolades. 
– Being transparent about your journey, your limitations, and the actual humans behind the results you're sharing.

Real authority doesn't need smoke and mirrors. It's built on connection, clarity, and mutual respect.

Read more about what authority bias looks like in practice, why it can be harmful, and how to build genuine credibility without the hype: MegBrunson.com/authority-bias 

And tell me, have you ever felt pressure to puff up your bio or drop a humblebrag just to feel "legit"? 

I know I have!

ID: 'Authority Bias: Establishing Credibility? Or, Manipulating Trust?' Two purple award ribbons are shown side by side -  one with a green checkmark and one with a pink question mark -  on a soft purple gradient background with a rounded purple border.

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