Meg Brunson

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American Eagle Response Sydney Sweeny Great Jeans

American Eagle's response to the Sydney Sweeney controversy: 'Sydney Sweeney has great jeans is and always was about the jeans. Her jeans. Her story. We'll continue to celebrate how everyone wears their AE jeans with confidence, their way. Great jeans look good on everyone.'



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About Meg Brunson

Meg Brunson is a marketing strategist and the creator of Just Marketing®, a justice-centered approach to marketing for impact-driven businesses.

Just Marketing® is ethical, inclusive, and accessible, so your audience feels supported and your business grows sustainably.

Follow me on Instagram @theMegBrunson
Ever downloaded a free checklist and then watched Ever downloaded a free checklist and then watched your inbox turn into pressure central?

"Only 3 spots left!"
"Offer ends at midnight!"
(Spoiler: it was still there the next morning.)

For a lot of us, especially neurodivergent and values-driven folks, that kind of welcome sets off every alarm bell we've got. It also leaves plenty of mission-driven business owners wondering whether email marketing is worth the ick at all.

Good news is, your welcome sequence can be one of the kindest corners of your whole business.

Think of it as greeting new subscribers the way you'd greet a friend walking through your front door. You say hello and let them know what to expect. Then you trust them to decide what happens next.

That's the heart of a Just Marketing® welcome sequence. It centers:

– Transparency about what you'll send and how often

– Autonomy, so readers choose their own path (unsubscribe button included, zero guilt attached)

– Accessibility through plain language and alt text

– Inclusion that shows your people exactly who this space is for

Bonus for my ADHD crew: once it's written, it keeps showing up for you. Your welcome sequence handles the introductions while you save your energy for everything else on your plate. Consistency, on autopilot, with your values baked right in!

On the blog, I walk through the pushy tactics worth retiring and a flexible 4-5 email structure you can shape to fit your own voice: MegBrunson.com/welcome-sequences 

What's one welcome email that made you genuinely glad you hit "subscribe?"

ID: Text reads, 'Email Welcome Sequences.' Below, an illustrated pink laptop displays envelope icons on its screen, representing outgoing emails. Text underneath reads 'That Nurture Without Manipulating' on a soft pastel gradient background.

#JustMarketing #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #EthicalMarketing #EthicalBusiness #DEI #MarketingWithADHD #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #ContentCreation
When your marketing is grounded in strategy and cr When your marketing is grounded in strategy and creative freedom, everything clicks into place.

You feel clear.
You feel inspired.
You feel capable of actually showing up consistently.

That’s how I approach every client relationship - with clear structure, space for ideation, and the kind of collaborative rhythm that doesn’t require burnout to make progress.

If you’ve been craving that kind of partnership…
One that respects your vision, aligns with your values, and gives you tools and support?

Let’s talk: YourMarketingPerson.co 
(or DM me!)

ID: Testimonial graphic featuring Melody P. wearing a black top and triangle necklace. ‘Meg opened my eyes to a new way of doing things, more organized and structured but also super creative. It was just an endless flow of ideas and creativity. We really had a rhythm and a really nice flow together, and I think open communication was the key to making that happen.’ YourMarketingPerson.co

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Trust builds conversions. When people know you're Trust builds conversions. When people know you're not trying to manipulate them, they stick around longer, engage more, and buy when they're genuinely ready instead of when a countdown timer scared them into it.

Aligned leads convert at a higher quality than volume-driven ones. A consent-based funnel might bring you fewer names on your list, and that's a feature, not a flaw. Those are the people who resonate with your actual values, respond to your emails, and often become long-term clients or collaborators.

Slower doesn't mean less successful. Consent-based marketing tends to move at a more sustainable pace, which works especially well if you're managing ADHD, chronic illness, caregiving, or just plain burnout. That pace gives you room for thoughtful tweaks and deeper connection instead of a constant chase for the next conversion.

So yes, it converts. It just measures success on a timeline that respects your energy and your people's autonomy, instead of one built for urgency and burnout.

Want the full case for why consent-based marketing works? 

Check it out: MegBrunson.com/Consent-Based-Funnels 

Have you seen a slower, more relationship-driven approach pay off in your own business? 

Share your experience in the comments - I'd love to hear it.

ID: Title, 'Consent-Based Funnels Convert Because...' with the Just Marketing logo at top right, three navy rounded banners on a magenta-to-blue gradient with dotted circle accents read: consent builds trust and trust builds conversions; aligned leads equal higher quality conversions; and slower doesn't mean less successful.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
What is the problem that your business solves? (W What is the problem that your business solves?

(Whether you’re still figuring it out or crystal clear - your answer matters. Let’s support each other)
I'll go first...

(see comments!)

ID: Graphic with a purple and pink mosaic background. Text reads: ‘What is the problem that your business solves? I’ll go first 👇’ At the top is the logo for Just Marketing.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
A consent-based funnel isn't some abstract philoso A consent-based funnel isn't some abstract philosophy - it's five stages you can build one at a time.

Start with clarity and intention. Before you build anything, get honest about what you're offering and why, so your funnel is rooted in your values instead of a template you found online.

Create a welcome opt-in that stands on its own. Your freebie should be genuinely useful, even if someone never buys another thing from you.

Design a nurture sequence that's actually transparent. Tell people what they signed up for, how often you'll show up, and how to leave whenever they want.

Make your sales process optional, not forceful. Invite people to buy. Skip the fake scarcity and the guilt-trip subject lines entirely.

Maintain consent well beyond the funnel. Check in periodically, make unsubscribing painless, and keep showing up with care.

Five stages. 

The blog breaks down each stage with specific tips (plus accessibility notes for making your opt-ins more inclusive)...

Check it out: MegBrunson.com/Consent-Based-Funnels 

Which stage are you starting with, or which one's tripping you up right now? 

Let me know below.

ID: Title, 'Building Your Funnel with Consent at Every Stage,' five colored banners with checkmark icons list steps: start with clarity and intention, create a welcome opt-in, design a transparent nurture sequence, make your sales process optional not forceful, and maintain consent beyond the funnel. Just Marketing logo at the bottom. A pastel gradient background.

#JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
October is here, bringing pumpkin spice, cozy swea October is here, bringing pumpkin spice, cozy sweaters, and a whole lot of heart. 

While the leaves are changing, October is a month to raise awareness, honor resilience, and, of course, embrace a little spooky season fun.

Here are some of the moments and observances that make October so meaningful:

World Mental Health Day (October 10) - This day is a global reminder of the importance of mental health. Share resources, open up conversations, and encourage your community to prioritize their well-being. Because mental health matters every single day.

Indigenous Peoples’ Day (October 12) - This observance honors the history, culture, and resilience of Indigenous peoples. It’s a time to amplify Indigenous voices, support their work, and reflect on how we can stand in solidarity with their communities.

Halloween (October 31) - Whether you’re into creepy costumes, candy corn (love it or hate it?), or just a good excuse to watch Hocus Pocus again, Halloween is all about embracing creativity and fun. Bonus: It’s also a great marketing opportunity to show your playful side!

October offers endless opportunities for impactful content. Whatever you choose, focus on authenticity and connection.

The Inclusive Holiday Content Bundle is packed with ideas and inspiration to help you create thoughtful, inclusive marketing content for October and beyond. It’s your secret weapon for celebrating meaningfully and authentically.

Get it now: CelebrateOnSocial.com

Which holidays or observances will you be honoring this month?

ID - A 6-card carousel highlighting 'Diverse & Inclusive Holidays' in October. Encourages planning inclusive holiday content year-round. Promotes access to Canva templates, graphics, and guidance for over 470 inclusive holidays. CelebrateOnSocial.com appears in a purple bar.

#JustMarketing #EquityForAll #EquityCenteredBusiness #SocialJustice #RacialJustice #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI #Holidays #DaysOfTheYear #October #October2026
What does "consent-based marketing" actually look What does "consent-based marketing" actually look like in practice?

Not just a vibe. Not just a nice phrase for your About page. Actual, practical choices you make in your funnel.

Here's what it comes down to:

1. You tell people exactly what they're signing up for, and you deliver that - no bait and switch, no surprise upsell they didn't agree to.

2. You give folks a real option to opt in or opt out, with zero guilt, zero shame, and zero manipulation tactics designed to make leaving feel hard.

3. You honor boundaries - theirs and yours. That means respecting a "no" the first time, and not chasing someone who's already told you they're not ready.

4. You offer genuine value before you ever ask for the sale, and you don't punish the people who aren't ready to buy yet by cutting off their access to helpful content.

Want the full breakdown of how to build this into your own funnel? 

Check it out: MegBrunson.com/Consent-Based-Funnels 

Which of these four hits closest to home for you right now? Tell me in the comments.

ID: Title, 'Consent-Based Funnels...' Just Marketing logo at top. Four rounded callout pairs on a pastel background read: Tell people what they're signing up for and deliver exactly that; Gives folks the option to opt in or out, without guilt, shame, or manipulation; Honors boundaries, yours and theirs; and Offers value before asking for a sale and doesn't punish people who aren't ready to buy.

 #JustMarketing #EquityForAll #MarketingWithHeart #MarketingWithIntegrity #EquityCenteredBusiness #SocialJustice #AlignedBusiness #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #EthicalBusiness #OnlineMarketingTips #DEI #ValuesMatter #MarketingWithADHD #adhdBusiness #adhdBusinessOwner #ContentMarketing #ContentMarketingMembership #WeeklySocialContent #a11y #ContentStrategy #InclusiveMarketing #AccessibleMarketing #DEIMarketing #SocialMediaForAll #ContentCreation
Here's the thing nobody tells you when you're star Here's the thing nobody tells you when you're starting out: funnels aren't the problem. The manipulation baked into most funnel templates is the problem.

You can absolutely guide people toward working with you - attract them, nurture them, invite them to buy - without a single guilt trip, fake countdown timer, or "act now or regret it forever" energy.

We call it a consent-based funnel. 

Same destination. Completely different path to get there - one built on transparency and respect for the human on the other side of the screen.

If you've ever felt torn between "I need to market my business" and "I refuse to manipulate people to do it," this post is for you.

Curious what a funnel looks like when it's built on consent instead of coercion? 

Check it out: MegBrunson.com/Consent-Based-Funnels 

What's the sleaziest marketing tactic you've ever been pressured to use? 

Drop it below… let's normalize saying no to that stuff.

ID: Text reads 'How to Build Consent-Based Funnels That Convert Without Cringe.' Below, a purple outlined funnel diagram narrows from wide to a single arrow, with three arrows pointing into the top and one arrow exiting the bottom, set against a pastel gradient background.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Reading this from DJ Nicholson after wrapping her Reading this from DJ Nicholson after wrapping her accessible website redesign for Inclusiveology made my whole week. 

Getting to help mission-driven brands feel proud of the space they've built online is exactly why I love this work. 

Want to see the full project behind this reaction? Check out the case study: MegBrunson.com/inclusiveology

If you're weighing a redesign of your own and want a second opinion on what's working (and what isn't), let's connect.

ID: A testimonial graphic from Just Marketing® titled 'Website Redesign Testimonial,' showing a thumbnail of the new Inclusiveology homepage beside a quote from DJ Nicholson praising the redesign and calling it something no one else could have matched. Text at the bottom reads 'Read more at MegBrunson.com/Inclusiveology.'

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility  #EthicalBusiness #MarketingWithPurpose #MarketingWithImpact #DEI #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Just Marketing® isn’t a radical concept. It’s what Just Marketing® isn’t a radical concept.
It’s what marketing should’ve been all along.

~ Clear, not manipulative
~ Strategic, not extractive
~ Rooted in values, not just conversions

This isn’t about reinventing the wheel.
It’s about returning marketing to what it’s meant to be:
A way to communicate, connect, and build trust.

If your gut has told you that the old way of doing things doesn’t work for you or your people…
You’re right.

Just Marketing® is the better way forward - and you’re invited.

Learn more at MegBrunson.com 

ID: A translucent square in the center contains white text that reads: ‘Just Marketing® is simply good marketing’ in a quote format, with quotation marks around the corners. A purple and pink gradient background. At the bottom, the website MegBrunson.com is displayed.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
What Michelle described is the kind of working rel What Michelle described is the kind of working relationship I believe every entrepreneur deserves: one built on questions, listening, feedback, collaboration, and genuine respect.

It's the standard I hold myself to every single day.

Thoughtful. Inclusive. Intentional. 

That's not just how I market - it's how I show up.

If that resonates, we may work really well together… Comment, DM, or learn more at YourMarketingPerson.co 

ID: A testimonial from Michelle T. reads: 'What truly sets Meg apart as a marketer is her values! She is thoughtful, inclusive, and intentional. She asks questions, listens carefully, and is always open to feedback and collaboration. I consistently feel heard, supported, and respected in our work together.' Michelle is smiling in the background. YourMarketingPerson.co

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
If you’re in a messy season of unlearning, becomin If you’re in a messy season of unlearning, becoming, or burning it all down just to rebuild it better...

You’re not behind.
You’re writing your next season.

And I can’t wait to see what the character arc looks like.

💕

ID: I am looking to the side, wearing a black tank top that says ‘Liberal AF’ in bold, colorful letters with her hot pink hair pulled to one side.. Overlaid tweet-style quote from Me (theMegBrunson) reads: ‘If you knew me before my 30s, you never actually knew me. you knew season 1 of me. we were severely underfunded and the writing team was going through a lot.’

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
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