Meg Brunson

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Ever noticed how much funnel language sounds like Ever noticed how much funnel language sounds like a nature documentary? 

“Capture leads.”
“Convert targets.”

Real people rarely move through a straight line toward a purchase. They wander, revisit your content, take breaks, and sometimes come back months later when the timing finally feels right.

An ethical customer journey works more like a map with lots of entry points. People can explore at their own pace and return whenever they’re ready. Your role is to walk alongside them while they figure out whether you’re the right fit.

In this model, persuasion means giving people clear information so they can decide with confidence. That might look like honest previews of your work, transparent pricing, and treating “no” as a healthy part of the process.

The blog breaks down how to build a customer journey rooted in consent at every stage: MegBrunson.com/customer-journey 

Where does your current customer journey feel most like a funnel? 
Share in the comments, and let’s brainstorm a more human alternative together.

ID: The Just Marketing logo at top. Title reads ‘Beyond the Funnel’ in navy-to-magenta gradient text. Below, an illustrated folded city map shows winding orange and blue routes with colorful location pins in pink, coral, green, teal, and purple. Text at the bottom reads ‘Building an Ethical Customer Journey That Feels Good’ on a soft peach background.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Here’s my five-step process for writing CTAs that Here’s my five-step process for writing CTAs that invite people in with care:

1. Start with the intention. 
Get specific about the action you’re inviting people to take and how it helps them.

2. Use invitational language. 
Phrases like “You’re welcome to join me” or “If this sounds like a fit” leave the choice in your reader’s hands.

3. Be specific about the value. 
Swap vague words like “amazing” for what people will actually get, like pricing details or a weekly tip in their inbox.

4. Acknowledge their agency. 
A simple “No pressure, ever” goes a long way for anyone used to being rushed.

5. Test, reflect, and refine. 
Try a few versions and notice which ones feel natural to write and resonate with your people.

Bonus for my ADHD crew: save your favorite CTAs in a swipe file, so every new post starts with ready-made options.

Find real CTA examples you can swipe on the blog: MegBrunson.com/consent-based-ctas

Which step will you try first on your next post?

ID: The Just Marketing logo at top of a light lavender card framed by a starry purple and blue galaxy background. Title reads ‘How to Write Consent-Based CTAs’ in navy-to-magenta gradient text. Five numbered, color-coded rows list: 1 start with the intention, 2 use invitational language, 3 be specific about the value, 4 acknowledge their agency, and 5 test, reflect, and refine.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Facebook marketing can be messy, confusing, and… a Facebook marketing can be messy, confusing, and… a lot.

This testimonial reminds me why I do what I do:
– To make marketing feel manageable.
– To give actionable advice, not cookie-cutter strategies.
– To help you grow without selling your soul (or burning out in the process).

Marketing doesn’t have to feel like a burden.

If you want expert support and a collaborator who makes things fun and human again — let’s connect.

You bring the passion.
I’ll help you build a plan that works!

YourMarketingPerson.co (or DM me!)

ID: Testimonial: ‘Meg is knowledgeable, savvy, and just plain fun to talk to. I loved my time with her. If you're looking for an ad expert to take the reins (or give you the real talk on Facebook), look no further than this powerhouse wonder woman.’ A profile section shows a small circular photo and the name ‘Chris E. Graphic Designer, Branding Strategist, Copywriter, Social Media Specialist.’

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
“Are you sure you want to say no to growing your b “Are you sure you want to say no to growing your business?” 😬

If a pop-up like that has ever made you close the tab, you already know how pushy CTAs feel. For neurodivergent folks and anyone who’s been pressured into a decision before, that kind of copy is a warning sign.

Consent-based CTAs offer a kinder path. They tell people exactly what they’re being invited to do and what happens after they click, and they treat “not right now” as a perfectly good answer.

Here’s a quick before and after:
Before: “Join now!”
After: “Sign up to get weekly ADHD-friendly marketing tips delivered to your inbox.”

The second version takes a few more words, and it saves your reader the guesswork. That’s what “clear is kind” looks like in action. Clarity does the emotional labor for your audience, so the right people can say yes with confidence.

The blog walks through how to write consent-based CTAs step by step, plus examples you can adapt for social media and your email list: MegBrunson.com/consent-based-ctas

What’s the pushiest CTA you’ve ever come across?

ID: The Just Marketing logo at top. Text reads ‘How to Write Direct, Consent-Based CTAs’ with ‘CTAs’ in large navy-to-magenta gradient letters. Below, colorful icons show a green speech bubble, a pink button with a blue cursor clicking it, a yellow megaphone, and a purple gear. A pastel rainbow banner at the bottom reads ‘Clear is Kind’ on a soft lavender textured background.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Normal is overrated. Especially in business. Esp Normal is overrated.

Especially in business. 
Especially in marketing.

The traditional advice?
– Fit the mold
– Follow the formula
– Be palatable to the masses

But for neurodivergent, justice-driven entrepreneurs, that kind of “normal” often means:
– Shrinking your voice
– Suppressing your creativity
– Abandoning your values to “get results”

No, thank you.

You don’t have to be normal to be successful.
You just have to be you - strategically, sustainably, and unapologetically.

When you embrace what makes you different, your audience doesn’t just see content…
They see connection.

And that’s when the magic (and the momentum) really starts.

What part of your marketing have you been “normalizing” that you’re ready to reclaim?

💕

ID: A soft pink background patterned with the word 'amazing' in large, light text. In the center, a white box contains a large purple quotation mark and the quote: 'If you're always trying to be normal, you will never know how amazing  you can be.’ The word ‘amazing’ is highlighted in purple with sparkles. Attribution at the bottom: Maya Angelou.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Accessibility and equity often show up in the same Accessibility and equity often show up in the same sentences, and each one does a different job in your business.

Accessibility is about getting people in the door. It means your services and content are usable regardless of ability or learning style. Think captions and plain language.

Equity picks up once people are inside, making sure they have the support they need to thrive. That might look like sliding scale pricing or community-supported spots.

Here’s where it gets interesting: an offer can have one without the other. 

A captioned workshop with a price that’s out of reach for many folks still leaves people behind. 
Sliding scale pricing paired with a tiny, hard-to-read font creates a different kind of barrier. 

When both are in place, your offers welcome people and work for them, too.

Two questions to ask about your current offers:
 ~ Who can’t access this right now?
 ~ What am I assuming about people’s time and money?

The blog breaks down how accessibility and equity connect, plus practical ways to build both into your pricing and systems: MegBrunson.com/accessibility-and-equity

Which one feels easier for you to put into practice right now, accessibility or equity? 
Tell me in the comments!

ID: Title, ‘Accessibility vs Equity,’ in black script lettering with a pink not-equal sign behind ‘vs.’ Two arrow banners read ‘Not the same.’ in blue and ‘Both important.’ in purple. Below, a diverse group of illustrated people stands and sits together, including several wheelchair users, a person using a walker, a person with a white cane, and people with prosthetic arms and a prosthetic leg, on a soft pink gradient background.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #DiversityEquityInclusion #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #MarketingWithPurpose #MarketingWithImpact #DEI #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Website accessibility can sound like a job for dev Website accessibility can sound like a job for developers. 

But, the basics are totally doable from inside your website builder, and every small fix helps more of your people feel welcome.

Here are four places to start:

1. Alt text - Describe the purpose of each image in a sentence or two. Screen readers already announce that it’s an image, so you can skip “picture of.”

2. Navigation - Keep your menu simple and consistent across pages. Then try tabbing through your site with just your keyboard to see whether links come up in a logical order.

3. Color contrast - Pop your text and background colors into the free WebAIM Contrast Checker. Aim for a ratio of at least 4.5:1 for regular text.

4. Accessible UX - Label buttons with what they do, like “Download the free guide.” Let videos wait for a click before they play.

Bonus for my ADHD crew: pick one item and call it this week’s win. Progress counts, and your visitors will feel the difference.

The blog walks through each basic in more detail, plus free tools for auditing your site and why accessibility overlays tend to create more barriers than they remove: MegBrunson.com/website-accessibility-basics

Which of the four are you tackling first? 
Drop the number in the comments, and I’ll cheer you on!

ID: Title, ‘Website Accessibility Basics for Service Providers,’ in navy-to-magenta gradient text. Three illustrated people in yellow tops and purple or black pants float playfully around website windows showing image icons, text lines, a profile card, and a three-star rating, all connected by dotted lines. One woman wears headphones. Text at the bottom reads ‘A Non-Techy Guide to an Inclusive Online Experience’ on a soft lavender tie-dye background.

#JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #EthicalMarketing #InclusiveMarketing #AccessibleMarketing #MarketingAccessibility #MarketingWithPurpose #MarketingWithImpact #DEI #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD
Ever bought a “one size fits all” shirt and discov Ever bought a “one size fits all” shirt and discovered it actually fit... one very specific person?

Digital offers can work the same way. A course delivered only as hour-long videos leaves out a lot of learners: Deaf and hard of hearing folks, neurodivergent people who process best in writing, parents squeezing in a lesson during school pickup, and anyone opening your course on a phone with spotty Wi-Fi.

Flexible formats let people choose what fits their needs and their day:

 → Captioned video for watching on mute
 → Audio versions for learning on a walk or in the car
 → Transcripts for skimmers and screen reader users
 → Printable PDFs for anyone who needs a break from screens
 → Mobile-friendly design for learning from anywhere

Good news for your schedule, too. Many of these formats come from content you already have. One recorded lesson can become a transcript and a printable summary with a little editing, which also gives you fresh material to repurpose.

As the bottom of that tag says, one-size-fits-all can work beautifully when it’s accessible to all. 💜

The blog  walks through each format, plus how accessibility builds trust with your audience: MegBrunson.com/accessible-digital-offers

Then tell me below: what’s your go-to format when you’re learning something new? 👇

ID: Accessible Digital Offers. A white clothing tag reads ‘One Size Fits,’ with ‘All’ and ‘Some’ crossed out and ‘Most?’ written below. Text beneath reads, ‘Because One-Size-Fits-All doesn’t work! (unless it’s accessible to all!)’ The design uses a lavender background with a purple-to-magenta headline and a wavy purple ribbon border tied in bows at each corner.

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Step 5 says to fix the biggest barriers first, the Step 5 says to fix the biggest barriers first, then keep improving one piece at a time… making progress at your own pace.

Accessibility can feel like a mountain when you picture your whole website, your entire back catalog of posts, and every video you’ve ever uploaded all at once. 

(Overwhelmed achievers, I see you.) 

Starting with whatever blocks the most people turns that mountain into a manageable next step.

Some high-impact places to begin:
 → Captions on your most-watched video
 → Alt text for the images on your homepage
 → Stronger color contrast on your email signup button
 → Descriptive link text on your services page

Choose one this week and another next week. Small fixes stack up faster than you’d expect, and each one makes your marketing easier to use for disabled and neurodivergent folks (and clearer for everyone else, too).

The blog post covers all five steps… Read it at: MegBrunson.com/design-for-the-edges 

Then tell me below: which barrier are you tackling first? 👇

ID: Just Marketing logo above the heading ‘How to Design Your Marketing for the Edges.’ Five numbered steps sit in hexagons shaded pink to purple, each with a matching underline: 1, name your edges. 2, build access into your first draft. 3, run a quick edge check. 4, ask people with lived experience. 5, fix the biggest barriers first. Pastel gradient background.

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If your marketing isn’t hitting your goals, the pr If your marketing isn’t hitting your goals, the problem probably isn’t your graphics.
It’s not your captions.
It’s not that you need more content.

What you need is a strategy.

One that’s tied to your business goals, aligned with your values, and flexible enough to evolve as you grow.

That’s the difference between someone who just posts for you
…and someone who partners with you to actually grow your business.

– Strategy
– Testing
– Tuning
– Real results

And impeccable work, every step of the way.

If you’re ready to stop guessing and start growing, let’s talk: YourMarketingPerson.co 

(or DM me!)

ID: Mia P. holding a coffee cup, ‘I was going through social media manager after social media manager, until Meg came in with a strategic perspective on how our marketing could achieve our goals and KPIs. We crafted a plan and Meg was there every step of the way to test and tweak until we got the results we wanted. Her work is impeccable, her expertise is top notch.’ YourMarketingPerson.co

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November is here, and with it comes a season of re November is here, and with it comes a season of reflection, gratitude, and connection.

Here’s a look at some of the meaningful holidays and observances this month:

Native American Heritage Month (All November) - A time to celebrate the rich histories, cultures, and contributions of Native American communities while recognizing the resilience and strength that continue to define them. Let’s amplify Indigenous voices, learn from their stories, and commit to supporting their movements for justice.

Diwali (November 8) - Known as the Festival of Lights, Diwali celebrates the triumph of light over darkness and good over evil. This vibrant holiday is marked with candles, fireworks, and family gatherings. It’s a beautiful reminder of hope and renewal that resonates far beyond the cultures that celebrate it.

Transgender Day of Remembrance (November 20) - This solemn observance honors the lives of transgender people lost to violence and prejudice. It’s a call to action to protect and uplift trans voices, ensuring that every member of our community is seen, valued, and safe.

Thanksgiving (November 26) - Yes, Thanksgiving is about gathering, feasting, and expressing gratitude - but it’s also a chance to reflect on its history and recognize the complexities of this holiday for Indigenous communities. Pair your gratitude with education and action to make this day truly meaningful.

The Inclusive Holiday Content Bundle is your go-to resource for creating marketing that matters. Packed with observances and ideas, it’ll help you craft content that connects authentically while celebrating the diversity of your audience.

Instant Access: CelebrateOnSocial.com

Which holiday or observance will you be honoring this month?
I’d love to hear how you’re making November meaningful.

ID - A 6-card carousel highlighting 'Diverse & Inclusive Holidays' in November. Promotional graphic encourages planning inclusive holiday content year-round. Text promotes access to Canva templates, graphics, and guidance for over 470 inclusive holidays. CelebrateOnSocial.com appears in a purple bar.
Titles don’t make leaders. Practice does. Here’s Titles don’t make leaders.
Practice does.

Here’s a look at my own Leadership Philosophy:

I make decisions by …

(1) Leveraging my knowledge & experiences, researching new ideas, and listening to feedback from all who are impacted.

(2) Asking questions & considering the most marginalized community members.

(3) Getting creative and considering innovative & unconventional options. 

I believe …

(1) In being transparent about my feelings and actions, including owning up to my mistakes & lessons learned.

(2) In collaboration & empowering each other so that we’ll become stronger as a collective & as individuals.

(3) We should be asking tough questions & calling out inequities, even when it's uncomfortable.

(4) Through small daily actions, we will influence broad long-term outcomes.

My leadership liberates others by …

(1) Providing a space for marketers & business owners to make mistakes, learn, and grow.

(2) Supporting the growth of business revenue & personal profits.

(3) Changing the landscape of marketing so all feel seen, supported, and respected through the buying process.

Marketers are trendsetters with platforms and influence. By leading the charge with the way we ethically represent our brands, we can help spark a more inclusive & accessible future into existence. That’s Just Marketing®.

💕

Whether you’re leading a team, a classroom, or a solo business…
You are a leader.

And you get to define what leadership looks like - on your own terms.

Take a moment: How would you finish these sentences?

I make decisions by...
I believe...
My leadership liberates others by...

Drop yours in the comments or journal it out. There’s no wrong answer - just truth.

Title: ‘Leadership Philosophy’ on a purple and pink gradient. A smartphone frame displays Meg with pink and purple hair sitting outdoors with a laptop covered in stickers. Their shirt reads “People > Profit.” On the right are three speech bubbles: 'I make decisions by…' 'I believe…' and 'My leadership liberates others by…'
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Beliefs

Black lives matter.
Love is love.
Abortion is healthcare.
No human is illegal.
Free Palestine.
I also Believe…

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