Meg Brunson

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Meg is a professional speaker on a variety of marketing topics

If you are looking for a quote for the news, a participant for a panel discussion, an interview guest, or a speaker for virtual or in-person events – you are in the right place.

Modern marketing is Problematic AF

We’ve been taught to exploit and manipulate for the good of our business – which is why marketing feels gross and uncomfortable for so many entrepreneurs and small business owners. 

Through her signature marketing approach, Just Marketing®, Meg is committed to advancing the shift in marketing as we know it. By prioritizing ethics, inclusion, and accessibility, Just Marketing® helps businesses tap into new markets, strengthen customer loyalty, and drive sustainable growth. This approach fosters trust, credibility, and long-term customer relationships, which are key drivers of profitability. 

Meg empowers entrepreneurs and small business owners to implement effective marketing campaigns that make a positive impact on society and their bottom line – a win-win scenario for both social change and financial success.

If your audience is ready to deepen the dialogue around the impact – and possibilities – of online marketing, Meg is the speaker for you!

Submit a Speaker Request

You may know Meg from:

Featured Articles

  • Etched Marketing: Should Your Business Use Facebook Ads?
  • Hello You Designs: Why You Should be Using Facebook Pixel
  • Maroon Oak: 6 Strategies to Enrich your In-person Networking with Facebook
  • Mindful Mavericks Magazine: How To Rule Your FB Ads (Especially in the Health & Wellness Industry)
  • Social Media Examiner: 
    • → How to Use the Facebook Budget Optimization Tool for Improved Results
    • → How to Use Facebook Group Units to Organize Your Content
    • → How to Pin a Facebook Lead Ad to Your Facebook Page

Media Mentions

  • Born to Invest: How To Be A Vigilant Consumer
  • CEO Blog Nation:
    • → Entrepreneurs Explain Why They Started Their Business
    • → Entrepreneurs Explain How They Came Up With Their Business Name
  • CMS Wire: Tips to Help Businesses Get More From Social Media
  • Creative Mindscape:
    • → Content Marketing: What’s In And What Is Definitely Out
    • → Marketing Tips For Non-Profit Organizations
    • → Social Media Tips for Small-Medium Businesses
  • Crisp Thinking: How will you change the way you use social media in 2018? 
  • Dara Simons: What Motivated You to Start a Home Business?
  • Fit Small Business:
    • → Top 20 Mompreneur Business Ideas for 2018 & Beyond
    • → Top 25 Business Ideas for Teens
  • Forbes: Will Facebook Become The Preferred Way For Fans To Watch Sports
  • Maroon Oak: 
    • → 32 Business & Career Blogs Successful Women Love
    • → Learn, Baby Learn: Free resources to help you grow
  • Medium: In a world of personalized ads, here’s how to resist the come-ons
  • Moneyish (Dow Jones): Science Says to Stop Buying Your Kids So Much Crap
  • NGDATA: Marketing Experts Reveal Their Single Most Effective Source for Gathering the Most Meaningfull Customer Intelligence.
  • Olive & Co: Awareness to Advocacy: The Art of Nurturing High-Funnel Leads
  • Parents: Best Vacations for Kids (+ print editions: Feb 2020, July 2020, July 2021)
  • Readers Digest: Advertising Tricks You Didn’t Know You Were Falling For
  • ShanPreneur: Interview with Meg
  • ShareThis: Top Tips For Getting The Most Out Of Facebook Audience Insights
  • Small Business Trends: 10 Awesome Tips About Small Business Resources
  • Template Monster: The Benefits Of Blogging
  • Type A: Social Media Engagement Tips for Bloggers
  • USA Weekly: Social Media Expert Meg Brunson Shares Tips on Social Media Marketing in 2018
  • Work-At-Home Success: Experts Share Their Tips on Managing Your Marketing

Books

  • Digital Marketers Sound Off: Tips, Tactics, Tools, and Predictions from 101 Digital Marketing Specialists (Contributor, June 2018)
  • ABCs of Business (Author & Illustrator, June 2019)
  • How to Raise Entrepreneurial Kids (Contributor, December 2020)

Podcast Interviews

  • Messy Roads of Motherhood (January 22, 2018)
  • Spark Joy (February 6, 2018)
  • Ask Pat 2.0 (March 29, 2018)
  • I Am The Future Me (May 3, 2018)
  • The Anxious Rebel(June 25, 2018)
  • Delivering Miracles (July 18, 2018)
  • Savvy Social Podcast (July 26, 2018)
  • Working Woman's Wealth (August 28, 2018)
  • Raising A Powerful Girl - Episode 45 (August 28, 2018)
  • Influencer Entrepreneurs Podcast (October 1, 2018)
  • Jenn Taylor's #Rerouting (October 9, 2018)
  • The Tech of Business (October 31, 2018)
  • Simply Woke (November 1, 2018)
  • Ask Pat 2.0 - Where are they now? (November 8, 2018)
  • Living with Money (November 29, 2018)
  • Our Young Creators (January 19, 2019)
  • Mama, Build Your Empire (January 28. 2019)
  • Life on Ocean Avenue (February 3, 2019)
  • Women's Business Workshop Podcast (February 12. 2019)
  • Live Free, Mama (February 25, 2019)
  • 25 Podcasters Reveal How To Succeed At Achieving Your Goals (February 28, 2019)
  • The Digital Marketing Superhero's Club: Split Testing Your Way to 23,337 Email Subscribers (April 23, 2019)
  • 360 Health Biz Podcast: Use Facebook Ads Effectively to Grow Your Business (December 26, 2019)
  • Rising Moms: Living The Dream In An RV (Plus The Highs, Lows, And Challenges) - (March 24, 2020)
  • Good Things In Life: Earning Money In A Way That Works For Your Family - (August 20, 2020)
  • Money Marketing, & Mission: Dismantling Systems (June 2022)
  • The Determined Mom Show: 5 Steps To Increase Your Social Media Reach (September 2022)
  • Positively Living: Accessible and Inclusive Marketing (October 2022)
  • Talk Copy To Me: Inclusivity And Connecting On Facebook (April 2023)
  • Divergent Women: The Intersection of Social Justice and Profitability - A Vision for Inclusive Business (June 2023)

Virtual Summits

  • Become Influential Virtual Summit (hosted), June 2020
  • The Brandprint Summit (Jamilla Bannister, jbannisterbranding), 2020
  • Summit Talks (Virtual Summit Software), September 2020
  • Rebel Boss Virtual Summit (Eden Fried, Rebel Boss), October 2020
  • Organic Marketing Summit (hosted), November 2020
  • Virtual Assistant Startup Summit, February 2021
  • Become Influential Virtual Summit (hosted), April 2021
  • FamilyPreneur Single Day Summits (hosted), Aug-Dec 2021.
  • Money, Marketing, & Mission Summit (Mia Francis-Poulin, The Copy Haus), June 2022
  • Find Your Fans Summit (Raejean Roberts, Social Media Snapshotz), July 2022
  • Done In A Day Virtual Conference (Jordan Gill, Systems Saved Me), September 2022
  • Rebel Boss Virtual Summit (Eden Fried, Rebel Boss), September 2022
  • Your Business Adventure Summit (Cat Griffin), October 2022
  • The Quiet Rebellion Conference (Casey Lightbody), June 2023

Video Interviews

  • The Parents on Demand Network
  • The Stacia Kennedy Show 

  • Fempire Creative 

On Stage Appearances

  • Internet Traffic Live (April, 2018)
  • Ultimate Stage Experience (June, 2018)
  • Broadcast Your Authority (October, 2018)
  • DC PodFest (November 2018)
  • Influential Summit (February 2019)
  • Women's Business Workshop Lakeside Conference (March 2019)
  • PodFest Multimedia Expo (March 2019)
  • Raising A Mogul Summit (June 2019)
  • Exposure & Profit (October 2019)

Workshops & Trainings

  • Intro to Social: Phoenix Valley Northside Networking Group (July 2017)
  • Ready, Set, Ad: Phoenix Valley Northside Networking Group (August 2017)
  • Intro to Facebook Ads: Bridal Businesses (August 2017)
  • Intro to Social: Phoenix Public Library (November 2017)
  • Facebook Business Page Set Up: Phoenix Public Library (December 2017)
  • LinkedIn - The Forgotten Social Media Platform: Starshine Communities (April 2018)
  • Advanced Facebook Pixel Installation with Google Tag Manager: Internet Traffic Live (April, 2018)
  • Beyond Boosting with Facebook Ads: Codobe (October, 2018)
  • Facebook Marketing Strategies: Impact for Enterprising Women (March, 2019)

Listen to a Recent Interview

Areas of Expertise

Meg would love to offer value to your community, whether that's through delivering one of her existing presentations, or customizing something for your audience.

Just Marketing®

When Meg entered the world of online marketing, she was not prepared for the prevalent manipulation and exploitation of “bro marketing.” For a moment, she considered that those gross marketing tactics were necessary in order to find success… and quickly realized that there was another way, and that it was a better way!

Through her signature approach, Just Marketing®, Meg reflects a commitment to justice throughout all marketing decisions. It’s ethical, inclusive, and accessible at its core, and it drives profitability while prioritizing kindness and empathy. Allow Meg to bring your audience a new perspective to modern marketing - one that will benefit greater societal change and sustainable profitability!

Suggested Session Topics:

  • From Profit-Driven to People-Centered: Making the Shift to Just Marketing®
  • Inclusive Language and Imagery: Why Representation Matters in Marketing and How to Get It Right
  • Building a Just Marketing® Strategy: How to Reach Diverse Audiences and Ensure Accessibility for All
  • Embracing Audience Diversity: Amplifying Impact with an Inclusive Ideal Consumer Avatar (ICA)
  • Beyond Metrics: Rethinking Success in Social Media Marketing and Measuring the Impact of Inclusivity and Accessibility

Suggested Interview Questions

  • What inspired you to focus on inclusive and accessible social media marketing?
  • What are some of the specific strategies and tactics you've used to build a more inclusive and accessible social media presence for your clients and your own brand? And what are some of the results you've seen?
  • What is your vision for the future of social media marketing? How do you see the field evolving, and what role do you think inclusivity, accessibility, and justice will play in shaping that future?

Social Media Content Marketing

Social Media will always hold a special place in Meg’s heart. It was social media marketing that grew her mom blog back in 2013, providing new opportunities and income streams for her family. Working at Facebook offered her unique access to insider secrets, and she quickly learned how to merge internal best practices with practical application and good ol’ fashioned testing - and she’s ready to share it all with you!

Suggested Session Topics:

  • Viral vs. Valuable: Rethinking Social Media Objectives for Sustainable Success
  • Content Repurposing: Maximizing ROI Across Social Media Channels
  • From Likes to Leads: Turning Engagement into Tangible Business Results
  • Content Cornerstones: What to post on social media when you want to make sales and don’t want to be salesy.

Suggested Interview Questions

  • What are the risks associated with businesses focused on creating viral content?
  • How do you maintain the quality and relevance of content when repurposing it for various channels?
  • What strategies or techniques do you recommend for converting social media followers into paying customers or clients?
  • How can businesses strike a balance between promotional content and providing value to their audience on social media?
  • what metrics or indicators should businesses prioritize to measure sustainable success on social media?

Facebook/Instagram Ads

While working at Facebook, Meg held the title, “Facebook Marketing Expert” and her role included providing coaching and consulting to small-medium businesses running Facebook and Instagram Ads. She was often restricted to working with top-spending accounts, and now Meg eagerly shares her knowledge and strategies with anyone who wants to hear them. Accessibility is important to Meg, and speaking on this topic is one way she strives to make information accessible to everyone - not just the big spenders.

Suggested Session Topics:

  • Demystifying the Ad Algorithm: What Really Affects Ad Performance
  • Beyond Likes and Comments: Maximizing ROI with Facebook and Instagram Ads
  • How to Create Ads That Don't Feel Like Ads: Authenticity and Transparency in Advertising
  • From Awareness to Conversion: How to Use Facebook and Instagram Ads to Move Customers Through the Funnel
  • Getting the Most Out of Your Ad Budget: Tips and Techniques for Cost-Effective Advertising

Suggested Interview Questions

  • What are some common mistakes businesses make when creating Facebook and Instagram ads, and how can they avoid them?
  • How do recent changes to Facebook and Instagram's advertising policies affect ad targeting and tracking? What are some best practices for navigating these changes?
  • What role does testing and experimentation play in creating successful Facebook and Instagram ad campaigns, and how can businesses set up and run effective tests to optimize their results?

What Others are Saying

Meg is absolutely amazing at what she does to help you understand all things related to Facebook marketing. She knows the ins and outs like no one else. Meg is an exceptional instructor as well. She thoroughly explains what needs to be done and what actions you should take to get the results you're looking for. Meg is so easy to work with, you'd think you had known her for years if you've never worked with her before. I have had the opportunity to work with her on multiple projects and look forward to working with her again in the future. Thanks Meg for all your help!

~ Michele Lennon

Request Meg for Your Next Virtual or InPerson Event:

We'll fit in as many aligned speaking engagements as possible.

Meg's Bio

695 characters | 104 words

Online marketing authority and former Facebook employee Meg Brunson combines her mission to build a more accessible and inclusive world, with her expertise in the digital marketing space.

After a decade of working within the Deaf and disabled communities and years of watching her kids face racism and transphobia first-hand, Meg has seen how the way we communicate can isolate, divide and harm historically marginalized groups.

Through Just Marketing®, Meg is committed to making a difference through being and building accessible, inclusive, anti-racist, & profitable businesses.

Meg is a professional speaker, children’s book author, host of the FamilyPreneur podcast and CEO of EIEIO Marketing.

308 characters | 46 words

Meg Brunson takes entrepreneurs from marketing overwhelm to sustainable business growth with Just Marketing® strategies on social media & beyond

Meg is a professional speaker, children’s book author, host of the FamilyPreneur® & Just Marketing® podcasts, CEO of EIEIO Marketing, & mom to four incredible kids.

Suggested Interview Topics

Just Marketing
  • From Profit-Driven to People-Centered: Making the Shift to Just Marketing
  • Inclusive Language and Imagery: Why Representation Matters in Marketing and How to Get It Right
  • Building a Just Marketing Strategy: How to Reach Diverse Audiences and Ensure Accessibility for All
  • Beyond Metrics: Rethinking Success in Social Media Marketing and Measuring the Impact of Inclusivity and Accessibility
  • [Workshop] Creating a DEI Statement For Your Business
Facebook/Instagram Ads
  • Demystifying the Ad Algorithm: What Really Affects Ad Performance
  • Beyond Likes and Comments: Maximizing ROI with Facebook and Instagram Ads
  • How to Create Ads That Don't Feel Like Ads: Authenticity and Transparency in Advertising
  • From Awareness to Conversion: How to Use Facebook and Instagram Ads to Move Customers Through the Funnel
  • Getting the Most Out of Your Ad Budget: Tips and Techniques for Cost-Effective Advertising

Suggested Interview Questions

Just Marketing
  • What inspired you to focus on inclusive and accessible social media marketing?
  • What are some of the specific strategies and tactics you've used to build a more inclusive and accessible social media presence for your clients and your own brand? And what are some of the results you've seen?
  • What is your vision for the future of social media marketing? How do you see the field evolving, and what role do you think inclusivity, accessibility, and justice will play in shaping that future?
Facebook/Instagram Ads
  • What are some common mistakes businesses make when creating Facebook and Instagram ads, and how can they avoid them?
  • How do recent changes to Facebook and Instagram's advertising policies, such as privacy concerns and changes to the iOS 14 operating system, affect ad targeting and tracking? What are some best practices for navigating these changes?
  • What role does testing and experimentation play in creating successful Facebook and Instagram ad campaigns, and how can businesses set up and run effective tests to optimize their results?

Downloadable Assets

Photography Credit: Natalie Jennings
Photography Credit: Marcy Browe
Photography Credit: Sarah Hoag
Follow me on Instagram @theMegBrunson
If you missed last week’s post - no shame. If yo If you missed last week’s post - no shame.
If you didn’t track your metrics this month - that’s OK.
If you’re pivoting because something didn’t work - that’s growth, not failure.

Consistency is...
- Giving yourself grace.
- Coming back, even after breaks.
- Staying aligned with your values, even if progress feels slow.

This is your reminder:
Perfection is a trap.
Consistency is what creates momentum.

Your marketing doesn’t need to be flawless.
It just needs to be authentically you, showing up when you can.

If you needed to hear this today, check out the blog for zero-shame marketing strategies: MegBrunson.com/marketing-data 

Drop your favorite gif if you’re embracing progress over perfection this season…!

ID: Purple gradient background displaying a large quotation mark design and text: ‘Consistency doesn't mean perfection, it means showing up more often than not.’ The Just Marketing logo appears at the top.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve got numbers. Cool. But what do they mean? You’ve got numbers. Cool.
But what do they mean? 
And how do you use them without spiraling into overthinking or analysis paralysis?

Here’s your ADHD- and entrepreneur-friendly roadmap:

Step 1: Analyze without obsessing
Ask simple questions:
 - What’s working?
 - What’s not?
 - What’s worth tweaking?
(Not everything requires a deep dive - look for patterns, not perfection.)

Step 2: Experiment and adjust
- A/B test little things (subject lines, CTAs, posting times)
- Make small, iterative changes
- Avoid "burn it all down" energy… steady wins here

Step 3: Celebrate progress, even the tiny wins
- 5 more clicks than last month? That counts.
- Someone replied to your email? That matters.
- Learned what doesn’t work? That’s insight.

Your marketing journey is NOT a pass/fail test.
It’s a cycle of learning, adjusting, and growing.

When in doubt, zoom out.
Look at trends over time.
Progress always tells a bigger story than one random metric.

Ready to start analyzing with confidence (and without overwhelm)?
I’ve got ADHD-friendly strategies for you at: MegBrunson.com/marketing-data 

And tell me: how do you celebrate your marketing wins? 🎉

ID: Infographic titled ‘Strategies for Making Data-Informed Decisions.’ Key points: Analyze Without Overthinking (identify what's working, what's not, and test small tweaks), Experimentation is Key (A/B testing, iterative adjustments), and Celebrate Progress, Not Perfection (learn from failures). Background features a purple gradient with laptop, chart, and computer illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You don’t need to monitor all the numbers. You n You don’t need to monitor all the numbers. You need the right numbers - the ones that show whether your marketing efforts are actually working.

Here’s your permission slip to simplify:

1. Social Media:
Focus on engagement rates (likes, comments, shares, saves) and forget follower counts - they don’t tell the full story

2. Email Marketing:
Watch open rates + click-through rates. This shows who’s really connecting with your emails

3. Website:
Check traffic sources + conversion rates… Where are people coming from, and what actions are they taking?

Remember: Simple > Complicated

When you zoom in on the metrics that matter, you save time, reduce overwhelm, and make smarter marketing decisions aligned with your values.

Learn exactly how to track your marketing without stress: MegBrunson.com/marketing-data 

What’s one metric you always check first? 
I’d love to know - share below!

ID: Infographic titled ‘Marketing Metrics.’ Text: ‘The goal isn't to track everything, it's to track the right things.’ Key metrics: Social Media Metrics (engagement rates, not follower count), Email Marketing Metrics (open rates, click-through rates), and Website Metrics (traffic sources, conversion rates). Background features a soft pink and blue gradient with abstract curved shapes.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
For mission-driven entrepreneurs, tracking marketi For mission-driven entrepreneurs, tracking marketing data often feels like yet another overwhelming task on your endless to-do list.

But here’s the thing, tracking your marketing success doesn’t have to send you into a spiral. It can actually become one of the most empowering parts of your business.

Because when you understand what's working (and what’s just noise)...

…You make smarter, values-aligned decisions.
…You stop chasing vanity metrics that don’t matter.
…You save precious time and energy.

It’s not about tracking everything or aiming for perfection. It’s about finding clarity and creating marketing strategies that actually support your goals - without burning out.

I’m breaking it all down:
1. The key marketing metrics to focus on (ditch the rest!)
2. How to make tracking ADHD-friendly and stress-free
3. Simple systems to help you stay consistent without feeling chained to your dashboard
4. How to analyze your data with a growth mindset - and make confident adjustments

Progress, not perfection, is the goal here.

Check out the blog to make tracking work for you (not against you): MegBrunson.com/marketing-data 

What's one metric you actually enjoy checking? 
Drop it in the comments… I’m curious!

ID: Illustration of two people sitting at a desk, smiling and working on a laptop, with a coffee mug and a small plant beside them. Surrounding them are icons of charts, graphs, a target, and a megaphone. Text: ‘Tracking Your Marketing Data Without Overwhelm – and Adjusting Strategies as Needed.’ The Just Marketing logo appears at the bottom right on a purple gradient background.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
You’ve heard it everywhere: “Grow your follow You’ve heard it everywhere:
 “Grow your followers.”
 “Get more likes.”
 “Chase that viral moment.”

But here’s the truth: Vanity metrics won’t build the kind of brand that changes lives.

What will?
— Prioritizing accessibility so everyone feels welcome
— Centering inclusivity so diverse voices are heard
— Building genuine relationships that stand the test of time

When you align your marketing with your mission, magic happens:
— You attract the right people (values-aligned, ready to connect)
— You show up consistently without burning out
— You create ripple effects far beyond the algorithm

Ready to ditch vanity metrics and focus on values-driven growth: MegBrunson.com/social-media-marketing-success

What’s ONE value you want your marketing to reflect this year? Let’s name it + claim it.

ID: A pink and purple gradient background featuring a dartboard with arrows, a purple briefcase, stacks of coins, and growth icons. Text reads: ‘Shift your focus from vanity metrics to values-driven goals. It's not just good for your brand - it's good for the world.’ The Just Marketing logo appears at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
How do your values show up in your business? Anyo How do your values show up in your business?

Anyone can slap their values on an "About" page and call it a day.

But if your business is truly values-led, those beliefs show up in your: 

— Client onboarding process
— Pricing and payment options
— Marketing language
— Team communication
— Accessibility choices
— Boundaries and business hours
— Collaborations and brand partnerships

The question isn’t just what you believe…
It’s how you bring those beliefs to life in your everyday biz decisions.

I’d love to know: What are your core values, and where do they show up the strongest in your business?

(Mine sometimes show up on my t-shirts! 😉)

ID: I am smiling with my long pink hair pulled to one side, wearing pink glittery glasses and a bright pink T-shirt that repeatedly says "Abortion is Healthcare " in white text. I'm standing in front of a wall made of glass blocks.

 #JustMarketing #EquityForAll #a11y #EquityCenteredBusiness #DiversityInMarketing #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #InclusiveMarkeitng #AccessibleMarketing #MarketingAccessibility #SocialMediaMarketer #EthicalBusiness #MarketingCoach #CommunityOverCompetition #MarketingWithPurpose #MarketingWithImpact #DEI #DEIMarketing #SocialMediaForAll #ContentCreation #ContentMarketing #ContentMarketingMembership #WeeklySocialContent  #MarketingWithADHD #adhdBusiness #adhdBusinessOwner
Feeling stuck on what to actually measure when you Feeling stuck on what to actually measure when you stop chasing vanity metrics?

Here’s your cheat sheet for measuring inclusivity + accessibility instead:

Inclusive Metrics:
1. Engagement Diversity: Who’s showing up? Are underrepresented voices in the mix?
2. Feedback on Inclusivity: Are folks telling you they feel seen + included?
3. Representation Analysis: Does your content library reflect the world around you?

Accessibility Metrics
1. Adoption of Accessibility Features: Alt text, captions, readable text… are you using them consistently?
2. Audience Retention: Are folks sticking around? Accessibility supports sustained attention.
3. Positive Feedback: Are people noticing + appreciating your accessibility efforts?

These are the metrics that actually matter when you’re building a brand rooted in justice, inclusion, and ethical marketing.

Remember: Numbers tell part of the story - but people’s experiences tell the whole truth.

Dive into the full blog to learn how to track, improve, and celebrate these metrics: MegBrunson.com/social-media-marketing-success

ID: Infographic with a purple gradient background titled ‘Just Marketing® Metrics to Track,’ featuring two illustrated characters smiling and waving. It lists ‘Inclusive Metrics to Track - Engagement Diversity, Feedback on Inclusivity, Representation Analysis’ and ‘Accessibility Metrics to Track - Adoption of Accessibility Features, Audience Retention, Positive Feedback.’

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
What if we measured success in social media by how What if we measured success in social media by how welcomed and included our audience feels - instead of chasing empty stats?

Imagine this...
— Content that resonates deeply (not just scrolls by)
— Communities built on belonging (not just numbers)
— Metrics that reflect your mission, not just your marketing

This is what happens when you shift toward measuring inclusivity and accessibility.

Are diverse voices engaging with your content?
Are folks telling you they feel represented + valued?
Are you removing barriers with captions, alt text, and design choices?

These are the new success signals for mission-driven brands.

Not flashy. Not always trending.
But absolutely transformational!

If you’ve ever wondered “How do I know if my content is truly inclusive + accessible?” - this blog breaks it all down with simple, actionable metrics and ideas: MegBrunson.com/social-media-marketing-success 

When was the last time you felt truly seen by a brand online?
Let’s reflect — share your thoughts below.

ID: A pastel gradient background featuring a lightbulb with a brain inside and the Just Marketing logo. Text reads: ‘Rethinking Social Media Marketing Success’ and ‘Measuring the Impact of Inclusivity and Accessibility.’ Decorative icons include a speedometer gauge and hands holding a star.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
If you’ve ever found yourself gripping the wheel If you’ve ever found yourself gripping the wheel a little tighter behind a logging truck, you’re not alone!

And last week, Final Destination recreated that iconic death scene to promote the new movie - a marketing move that’s part throwback, part genius, and all about going viral: trucks loaded with giant logs, advertising the new Final Destination movie.

These trucks are rolling IRL jump scares… and thanks to cell phones and social media, they’re now everywhere online.

This is a brilliantly layered strategy that we can totally learn from:

— Nostalgia is powerful. What part of your brand story or industry might spark a “Remember when?” moment for your audience?

— Offline can boost online. Even in the digital age, showing up in the physical world can spark real buzz — especially when it's camera-worthy.

— Make it easy (and irresistible) to share. Whether it’s a visual, a vibe, or a story — the more “OMG I have to post this” it is, the better.

— Creativity > cash. You don’t need a horror movie budget... The emotional hook and clever execution are what make this campaign legendary.

We don’t need to shock and scare our audience like Final Destination - but we can tap into what they already feel, remember, and want to share.

I gotta know: Have you seen one of these trucks in the wild? 

I haven't yet - and really hope I do!

Every time we pass a log truck, I look in my rearview to see if it's a promo - but living in the PNW they're always just log trucks - LOL. 

ID: Composite image of three trucks hauling large logs and rear advertisements for the movie Final Destination: Bloodlines, mimicking a famous scene from the franchise. A sticker with a cartoon lightbulb and the word “brilliant!” overlays the image.

 #JustMarketing #EquityForAll #BossMom #MomBoss #EquityCenteredBusiness #SocialJustice #BeTheChange #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #OnlineMarketingTips #DEI  #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
"Likes are up - so everything’s great, right?" "Likes are up - so everything’s great, right?"
 ...Not necessarily.

Vanity metrics aren’t telling you the whole story.

In fact, here’s why traditional social media metrics (aka vanity metrics) can lead you down the wrong path:

1. Quantity ≠ Quality
 Lots of likes don’t mean your audience actually cares or will take action.

2. They Don’t Reflect Your Values
 You can grow fast — but does your content reflect inclusivity and accessibility, or are you sidelining your mission to fit in?

3. They Encourage Performative Content
 Chasing viral trends can water down your brand and alienate the communities you want to serve.

4. They Fuel Burnout
 The pressure to "always post more" is draining, especially for neurodiverse entrepreneurs and small business owners balancing everything.

It’s time to shift.

Ready to rethink how you define success?
Visit: MegBrunson.com/social-media-marketing-success 

I want to know: What is the number one metric you are currently prioritizing in your social media marketing? 

ID: Infographic titled ‘The Problem with Traditional Vanity Metrics’ with four points: ‘They Prioritize Quantity Over Quality, They Don't Reflect Your Values, They Encourage Performative Content, and They Contribute to Burnout.’ The "Just Marketing" logo appears at the bottom. Background features a soft purple gradient with abstract chart and graph illustrations.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
Are you feeling stuck between marketing that feels Are you feeling stuck between marketing that feels good and marketing that actually works?

The old rules of social media reward whatever’s loudest and fastest. 

But if you’re here, you probably care about something deeper:
— Ethical content that respects your audience
— Inclusive messaging that makes everyone feel welcome
— Accessible design so no one’s left out

That’s why I lean on the Just Marketing® Strategy Foundations — because when your content aligns with your values, success becomes sustainable (and so much more fulfilling).

Here’s the quick overview of the framework I use:

Ethical Marketing
— Be transparent
— Avoid performative actions
— Amplify voices that need to be heard

Inclusive Marketing
— Use inclusive language
— Engage your community
— Audit your representation

Accessible Marketing
— Add alt text to images
— Caption your videos
— Make your designs easy to read and understand

REMEMBER: Start small and scale up. You don’t have to overhaul everything today to start showing up better tomorrow.

If you’re ready to rethink your approach and center ethics, inclusivity, and accessibility.. Diver deeper with me at:  MegBrunson.com/social-media-marketing-success 

Drop your fav gif if this is the kind of marketing you want more of in the world!

ID: Infographic titled ‘Just Marketing® Strategy Foundations’ with three pillars: 1) Ethical - Be transparent, avoid performative actions, amplify others; 2) Inclusive - Use inclusive language, engage your audience, audit representation; 3) Accessible - Use alt text for images, include captions on videos, choose easy-to-read text. ‘Remember: Start Small and Scale Up’ is noted at the bottom.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
We’ve all been there: hustling for likes, chasin We’ve all been there: hustling for likes, chasing follower counts, and watching the numbers climb (or stall) on our dashboards.
 
It feels like progress… but is it really?

When "going viral" becomes the goal, we risk losing sight of what actually matters - creating content that reflects our values, fosters genuine connections, and makes space for everyone in our communities.

For mission-driven entrepreneurs (especially those of us navigating business while neurodiverse), social media shouldn’t feel like a popularity contest. It should feel like a conversation.

That’s why it’s time to shift the focus from vanity metrics to value alignment. When we do, we:

 — Prioritize people over numbers
 — Create accessible, inclusive content
 — Build authentic relationships rooted in trust

Viral posts come and go. But meaningful impact? That’s what lasts.

Curious how to start redefining your version of success on social? 

I break it all down - from why vanity metrics fall short to what you can track instead for ethical, inclusive growth - at MegBrunson.com/social-media-marketing-success 

How do you define success on social media right now? 
Is it likes and follows… or something deeper? 
Share below: let’s spark a values-driven convo.

ID: Pink and purple gradient background showing a glowing yellow lightbulb emerging from a blue box. Text reads: ‘Rethinking Social Media Marketing Success,’ followed by ‘Going Viral (crossed out) vs Value Alignment.’ The Just Marketing logo appears at the top right.

 #JustMarketing #EquityForAll #BossMom #MomBoss #AntiRacism #EquityCenteredBusiness #AntiRacist #BlackLivesMatter #SocialJustice #RacialJustice #BeTheChange #DismantleWhiteSupremacy #DiversityEquityInclusion #EthicalMarketing #OnlineBusinessMarketing #WomenInBusiness #SocialMediaMarketer #EthicalBusiness #MarketingCoach #SocialMediaMom #OnlineMarketingTips #CommunityOverCompetition #DEI #Mompreneurs  #FemaleOwned #ValuesMatter #ContentMarketing #ContentMarketingMembership #WeeklySocialContent
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