When Meg entered the world of online marketing, she was not prepared for the prevalent manipulation and exploitation of “bro marketing.” For a moment, she considered that those gross marketing tactics were necessary in order to find success… and quickly realized that there was another way, and that it was a better way!

Through her signature approach, Just Marketing®, Meg reflects a commitment to justice throughout all marketing decisions. It’s ethical, inclusive, and accessible at its core, and it drives profitability while prioritizing kindness and empathy. Allow Meg to bring your audience a new perspective to modern marketing - one that will benefit greater societal change and sustainable profitability!

Suggested Session Topics:

• From Profit-Driven to People-Centered: Making the Shift to Just Marketing®
• Inclusive Language and Imagery: Why Representation Matters in Marketing and How to Get It Right
• Building a Just Marketing® Strategy: How to Reach Diverse Audiences and Ensure Accessibility for All
• Embracing Audience Diversity: Amplifying Impact with an Inclusive Ideal Consumer Avatar (ICA)
• Beyond Metrics: Rethinking Success in Social Media Marketing and Measuring the Impact of Inclusivity and Accessibility

Suggested Interview Questions

• What inspired you to focus on inclusive and accessible social media marketing?
• What are some of the specific strategies and tactics you've used to build a more inclusive and accessible social media presence for your clients and your own brand? And what are some of the results you've seen?
• What is your vision for the future of social media marketing? How do you see the field evolving, and what role do you think inclusivity, accessibility, and justice will play in shaping that future?

Social Media will always hold a special place in Meg’s heart. It was social media marketing that grew her mom blog back in 2013, providing new opportunities and income streams for her family. Working at Facebook offered her unique access to insider secrets, and she quickly learned how to merge internal best practices with practical application and good ol’ fashioned testing - and she’s ready to share it all with you!

Suggested Session Topics:

• Viral vs. Valuable: Rethinking Social Media Objectives for Sustainable Success
• Content Repurposing: Maximizing ROI Across Social Media Channels
• From Likes to Leads: Turning Engagement into Tangible Business Results
• Content Cornerstones: What to post on social media when you want to make sales and don’t want to be salesy.

Suggested Interview Questions

• What are the risks associated with businesses focused on creating viral content?
• How do you maintain the quality and relevance of content when repurposing it for various channels?
• What strategies or techniques do you recommend for converting social media followers into paying customers or clients?
• How can businesses strike a balance between promotional content and providing value to their audience on social media?
• what metrics or indicators should businesses prioritize to measure sustainable success on social media?

While working at Facebook, Meg held the title, “Facebook Marketing Expert” and her role included providing coaching and consulting to small-medium businesses running Facebook and Instagram Ads. She was often restricted to working with top-spending accounts, and now Meg eagerly shares her knowledge and strategies with anyone who wants to hear them. Accessibility is important to Meg, and speaking on this topic is one way she strives to make information accessible to everyone - not just the big spenders.

Suggested Session Topics:

• Demystifying the Ad Algorithm: What Really Affects Ad Performance
• Beyond Likes and Comments: Maximizing ROI with Facebook and Instagram Ads
• How to Create Ads That Don't Feel Like Ads: Authenticity and Transparency in Advertising
• From Awareness to Conversion: How to Use Facebook and Instagram Ads to Move Customers Through the Funnel
• Getting the Most Out of Your Ad Budget: Tips and Techniques for Cost-Effective Advertising

Suggested Interview Questions

• What are some common mistakes businesses make when creating Facebook and Instagram ads, and how can they avoid them?
• How do recent changes to Facebook and Instagram's advertising policies affect ad targeting and tracking? What are some best practices for navigating these changes?
• What role does testing and experimentation play in creating successful Facebook and Instagram ad campaigns, and how can businesses set up and run effective tests to optimize their results?